Evening Star Newspaper, January 14, 1931, Page 21

THE EVENING STAR, WASHINGTON, D. C, WEDNESDIY JANUARY T4, 1931, 1930— Largest Furniture Business in the History of The Hecht Co. HEN the stock market hit the toboggan and business dropped off % ; v-\*f L R L e T ST B BT T e more than a year ago, we said to ourselves there are two things to do - - - either sit tight and maintain the price of our furniture based upon what we paid for it---or reduce prices to the level at which we could replace similar merchandise in a rapidly declining market. R e L L HAPPILY, we chose the latter course, to reduce our retail prices as fast as wholesale prices dropped, regardless of our own cost prices. Our customers sensed what we were doing with the result that 1930 turned out to be a year of expansion for us instead of a year of depression. ‘We sold more furniture (Ou r tesy than ever before during a similar period. AND the cycle continues. Because our stocks were low we were in position Sel hng ~ to take advantage of the good things furniture manufacture‘rs had to offer. W Ty A ey g Sy S e i ety We bought for less because raw materials cost less-..because economies in pro- duction have been introduced...because manufacturers prefer to keep their plants ‘ oing at close profits, or none at all, rather than have them idle. ay S going P SO, we bought for this, Our Greatest January Sale 65 Carloads of New Furniture! e © © o o $25000 worth of magnificent occasional living room S aturddy pieces---$40,000 worth of fine living room suites, dining room suites i ! and bedroom suites - - - $20,000 worth of chairs, tables, desks and JAN",’ 3TH. miscellaneous pieces of every description --- purchased from quality 16TH-GITTY. ; manufacturers eager to do business. Thu rsday Friday e @ ©¢ o @ 1930 may have been a banner year but we have made it our business to prepare such outstanding furniture values for January, 1931, that we expect this year to break all records. : @ © @ o o Every piece of furniture is new - - - every piece of to 2 furniture is desirable - - - every piece has been purchased at today’s cost and value and priced accordingly. We invite you to come in, compare, see for yourself, browse around to your heart’s content, S AVIn 85 ! and we know you will want to buy. Furniture Department—Fourth Floor Free Auto Parking for Customers—E Street Between 6th and 7th THE HECHT CO. F Street at Seventh NAtional 5100 TN Py Pl P P g Py B0 g, 9 o e e B 6y N e e V0 M ¥ 9 S s 50y A vy P S Sy gy P Ay o s S A 4 o 80 w » . i S