Evening Star Newspaper, October 10, 1930, Page 26

NG STAR, WASHINGTON; D. U, FRIDAY, OCTOBER 10, ‘The New Jelleff's ' | New in physical beauty—inspiring within us a new spirit of service—more than ever a store of fashiori—more than ever a store of value! With so many beautiful new things here bines the smartest' in fashion with the utmost in !odg%‘e, why not pay an early visit to The New JellefP’s! value . . . and they do it as well for the girls as for sl their mothers. Third floor. g Bags may be as changeable as woman—and as ehl!filfl &2 The newest in Maggy Kouff’s dual personality bag—a: b lope suede with jade green ornament. With its strap o ped to one end it is an underarm—with the strap pr b up it may be carried over the arm. Its dull finish and ' . formal ornament are perfect complements to the after~ noon ensemble. $10. Although The Girls’ Shop is so new people are already talking about the smartly practical things they find - there . .. for here as in all the shops, Jelleff’s com- A FASHION. INSTITUTION We park your car while L Sho s F you shop with us. A Gtey P €q ° e ty,, iors/Gll'lS——and tb o e _Junior ™ : e Na. : : 5/3‘)3)’ and This Is Their Store— Hygy, LOve] Cyw Madelon Underwear Je] $3.9 Chemises and dance sets and slips, irresistible, dainty and tailored to fit, are offered at a new price, but they retain all the individuality and qual- ity of 1929's $5 garments. Other Madelon lingerie is equally charming and new in pricel Madelon $5 Q5 Moddon $7.95 Madelon Panties More Than Just Smart— They’re Comfortable! Flannel Robes $ 5.95 Every one from sister to grand- mother will revel in the snugly warmth of these all-wool flannel robes—and even father will enjoy them, they’re so reasonably priced. Patch pockets, roll or notch collars and self sash. Rose, orchid, jade and brown. Other Robes, $7.95 =4 $10 Throw Off Those Pounds! Be Slim—DLook Slim in Reducing Corsets )15 A corsette-brassiere of n:bb;r with lace top will gently massage away that excess flesh in a gradual but persistent manner—and all the time you're wearing it you look thin. It's surprisingly comfortable and adjusts to your figure with back laces. Uplift Brassiere to reduce the bust, $5 Rubber Girdle v.cvsersnnesessaees.$10 ‘Grey Shope—Second Floor High Shades Are Featured in New Knitted Suits $16~ Fashion authorities proclaim a season of vivid colour in sportswear—either in monotone or combination of col- ours, This group includes new dotted and flecked effects in wine, blue, green, copper, purple, brown, with bright blouses or black with white. Norfolk and cardigan jackets, flared or pleated skirts, Sizes 14 to 44. Sports . Shop—Fourth Floor A Hat to Match Every Costume *5 Fashion makes it imperative that every costume have a matching hat. At this modest price you can afford to have several.’ The new half- crowns, berets, brimmed models and tricornes. In felt, soleil, velvet. Also Glen Bogie Berets, $2.50 Millinery—Street Floor Capacious Sleeves— Capricious Sleeves For Misses and for Juniors Capacious—because young things adore the new-old dolman sleeve. Capricious —because young fashions are piquant as their young wearers, and these sleeves add wonique trims or are fashioned entirely of new fabrics. Something new—tar-painted net that gleams like dull spangles for the yoke of this misses crepe dress—$59.50. White velveteen is very smart fortrimming—as you see on this green fitted dress with wide dolman sleeves. Juniors will acclaim its eyelet vel- veteen collar and cuffs—$25. Misses’ Salon Frocks—Second Floor Junior Dresses—Third Floor The Fur Jacket Topi The Smartest Fashions $89.50 Seven of the Haute Couture presented the fur jacket in their Fall show- ings—the smartest New York shops are tremend- ously enthusiastic over it— and Jelleff’s Fur Salon has a complete variety of the smarter furs in the very short to the three-quarter length. This original rose- beige lapin* is made with upstanding tuxedo collar which terminates in border pockets. Other jackets, $49.50 up. » Rabbit Your last year’s coat can be made into & smart jacket this season! Fur Salon—Fourth Floor Vogue says: The Fur-Trimmed Suit for .. Afternoon Wear Black Tweed With Caracul B $98.50 And we chose these for- mal suits because they are 50 undeniably the smartest Fall fashions. They are trimmed in flat furs, for the most part, that har- monize or contrast sharp- ly. This suit uses a border of caracul on the jacket, tunic sleeve. and small shawl collar. The blouse is eggshell crepe. Suit- Shop—Third Floor " Misses’ Coats Talk Fashion With a Russian Accent The dashing Cossack is teaching Fashion her 1930 coat vocabulary and se she says: Flared are all coats, from the waist or the knees. High are smart collars, either buttoned scarfs or shawls, Wide are good cuffs, with borders or flares. Flat are black furs, either Persian lamb or Russian caracul. Belted are coats that youth chooses, Black is the colour that's best, A Vionnet copy of dull black with huge shawl and pointed border of Persian. Flared gauntlet waist. For Misses, $165. A notched-rever shawl collar of black Persian on a soft black coat J. . die fitted and belted wajst- cuffs and high-belted line , . . pointed spiral cuffs. For Misses, $125. The bloused back of this youthful coat . . . high shawl collar,. . . bordered over- sleeves and’ wide flare are typically Russian. For Juniors, $59.50. - Misses’ and Juniors’ Coat Shops—Third Floor \vfi 2 S A Special Achievement! 25 Dozen Pairs of Those Hard-to-Get Popular Black—Real Antelope—Suede Pull-on Gloves - 839 Regularly $5 It's almost impossible to buy them—but we managed to get these 4-button, pique-seamed pull-ons in black and we got them at a very special price. But come early or they'll all be gone. The proper glove to wear for street with coats and suits and for spectator sports. Glove Shop—Street Floor For Smartness a Bag Depends on Its Trimming Bags *S The Trimmings Calf trims Pin Morocco ¥ . Lizard, Smooth Calf . . . Prystal trims Antelope Suede and Dull Calf. The Styles Smart larger sizes of the envelope, the pouch and the tailored bag. The Details Self-colored linings . . . zipper-closing compart- ments . . . costume col- ours, brown, black, navy, green. Bag Shop—Street Floor New Accesso’,y. 5 French ' . Pearls* 7 $1 Lustrous single-strand neck- laces of graduated French pearls, with sterling silver or ring clasp. $1.95 Three-strand pearl chokers. Charming with the all-black afternoon vogue. $3 Real stone, baguette crystal or sterling clasps distinguish these 2, 3 and 4 strand neck- laces of fine French'pearls. Costume Jewelry—Street Floor *Simulated. service— fasten your garter above the gold stripe....and you'l never have a garter run below.. No. 531 dull, $1.50 o the p, ofla . and pliability. They log Vg . 139.9618 Adorable School Togs dresses, ‘16‘50 coats, ‘25 kA We can’t begin to tell you about all the adorable styles in sizes 6 to 14, so we’ve chosen two that are typical: “ A knit jumper dress with A _lapin® scarf gives an cunning silk blouse, jacket “air” to this brown Treve and beret to match, Other 3ldine coat: bish dresses from $595 to 85:"“ psiand. The New Girls’ Shop— “Child Life” Shoes boot styles and one- ‘Wise mothers buy their J ; strap styles. children’s shoes with great - care, for they Sizes 8 10 12...uuureveeonimtmosmse - $8.75 Sizes 1234 to 2 e e io e « o o e § 4,7 S know that small feet are in. the formative stage and require sci- entifically constructed shoes. “Child Life” shoes are built to give proper room, ' support wear and wear and cost so little. Oxford, laced A Lovely Skin With the Daily Care 8y ELIZABETH, ARDEN Because Elizabeth Arden preparations aré¢ made only of the finest ingredients, carefully tested to prevent irrita~ tion, they cannot harm the most delicate’ skin and they will add immeasurable loveliness.if used /consistently, night and morning. The basic creams are: Venetian Cleansing: Cream, $1 1o $6 Ardena Skin Tonic......85¢ to $15 Complete, separate Elaabeth Arden section here om the Street Floor with Arden-trained saleswomen to serve yow, Tomorrow— % Houbigant Lipstick . In gold and blue enamel holder, with refill. Reg- Houbigant Toilet Water de- Jeanette odor; 2 ounces. Regularly