Evening Star Newspaper, April 30, 1930, Page 32

B-16 THE EVENING STAR, “AQHT\(‘TO\ D. C., WEDNESDAY, APRIL '30 1930. The PALAIS ROYAL May. Underprice Sale Begins Tomorrow, with over $200,000 worth of current and advanced Summer needs Come tomorrow to this annual Spring sales event—store-wideinscope! Toyoureveryday pleasure in shopping, add tomorrow the thrill of discovery that goes with finding every- where marvelous values. ization has been set to work to make the May You can Save 109%, 15% and in some instances 259% on things you’'ve postponed buying because of the cold weather Underprice Sale an Out- standing event. Natur- ally we’ve planned for it weeks ahead. Buyers have been searching the market and have had more than usual success in making fortunate purchases which mean anunderpricing for you.’ There will be extra salespeople, extra serv- ice and every other preparation to handle a capacity crowd with comfortand conveni- ence. We are _eager to Of Course . Of course, every bit of machinery in the organ- Here are savings well worthy of your atten- tion. Hereis your chance topurchaseatmuch less than you had planned those many Sum- mer needs you've postponed buying because of the continued cold weather. break all previous May Und erpriceSalerec- But these things we do, as every store does, in anticipation of one of its great major sales events. * * * * * But, most important, you’ll find a smart ‘style note in every department that emphasizes the savings in every price! But Not of Course . . What, then, makes us feel a greater impor- tance than ever in to- morrow’s sale? Simply, this, that never has such stress been made on insisting that smartness as well as price be considered in securing sale merchan- dise. Old friends of the Palais Royal will see how well this plan has Frankly, the whole staff has never worked so carefully to see that a last-minute style in-. fluence predominated. To us, this is the big saleachievement. Toyouitgivesadded value to every purchase. Come tomorrow to The Palais Royal. See for yourself. been carried out. To those who have not vis- ited the store recently, it is an invitation to ex- plore and become ac- quainted.