Evening Star Newspaper, March 6, 1930, Page 44

- N more ‘razor pw. THE EVENING STAR, WASHINGTON, ® 60 No more m}ifzg. X with this new blade of fmce.r:ea’ steel/ -EIGHT years ago Gillette changed the shaving habits of the world by creating a safety razor with double- edged replaceable blade—an improvement so far-reaching that it has maintained leadership for more than a quarter of a century without essential change. Today Gillette offers another great contri- bution to man’s shaving comfort—a New Gillette Blade and a New. Gillette Razor (patents pending). The New Gillette Blade can be used in your present Gillette Razor. But the New Gillette Rezorhassomany pointsof superiority thatany man or woman who has tried it once will gladly discard the faithful instrument of the past. Used together, the New Gillette Blade and the New Gillette Razor abolish forever the two unpleasant factors in shaving—*“‘razor pull,” and the tedious drying of razor parts. TImagine a shaye so smooth and cool that you hardly feel the razor on your skin. Think of not having to take the razor apart for clean- ing—merely rinse it off and shake it dry. These are only two of the advantages of the - mew razor and the new blade. Read the other advantages summed up under “Quick Facts.” Back of these great improvements lies a fascinating story of research. Twenty-seven thousand men have been in- terviewed. Tens of thousands of used razors were examined. In these studies a discovery of far-reaching importance was made: "Cause of “‘razor pull” found In almost every case when a man complains that his razor “pulls,” an expert examination shows that the razor has been nicked. ‘Why should a little nick—even a microscop- ic nick—spoil your shave? Here is the reason: QUICK FACTS 1. New blade con be nsed in your old Gillette 2. New processed steel; mew blade resists rust 3. Cut-out corners of blade pre- vent “razor pull” 4. Toclean, turnguard atvight angles. .. then re-tighten... rinse. . . shake dry 5. New shape guard chonmel gives full shaving clearance . New shape guord teeth meet skin smoothly, naturally . No projecting posts to dull blade edges : . Reinforced razor corners pre- vent damage if dropped . Square blade ends safer to bandle . Shaves easier around mouth, nose, ears 11. Newbladessamepriceasold 12. New razor, 24K. gold-plated, with one new blade, in case, $1.00 The parts of a Gillette Razor are machined to a fine precision. The slightest dent at one of the corners causes an unequal tension on the blade, throwing it out of perfect alignment. The blade may even crack under the unequal tension. Perhaps you have had this happen THE NEW GILLETTE RAZOR, 24K. gold-plated, in $ @ beautiful case, complete with New Gillette Blade . . Price Other De Luze models at $5.00 to $75.80 for no apparent reason. Perhaps you have blamed the blade. Gillette finds the answer We could not keep men from dropping their razors. But we could offset the harm- ful effect. To do so required a change in both the razor and the blade. In the razor we reinforced all four corners of the cap with sturdy lugs made to withstand nearly any kind of abuse. The blade was treated even more in- geniously. All four corners were cut outs when the cap and guard of the razor clamp together, the blade is not held at the cor- ners. Evenif youdrop the New Gillette, you probably will not dent it. Even if you dent it, you do not, cannot spoil your shave. New processed steel . . . Rust-resist- ing. Just rinse . . . shake dry When you see the new blade, you'll notice immediately a different, finer finish . . . the result of a new process of treating the hard special steel. How many tedious minutes you have had to waste in unscrewing your razor, washing it off, and carefully wiping it dry! How many towels have been cut! Now the nuisance of unscrewing your razor, washing it off, carefully wiping it dry— . ©, THURSDXY, WMERCH 6, I930. and risking a cut towel—all this is abol- ished forever; the new blade resists rust. A single twist of the fingers turns the guard at right angles. Then re-tighten. Hold the razor under hot running water. Shake thoroughly. Lay on the shelf. That's all. Shaves closer in corners The ends of the blade are square—the old blades were rounded. A square end is much easier and safer to handle with wet fingers . . . no fishing down the drain pipe for a slippery blade. But even more impor- tant, the ends of the blade are much more nearly flush with the ends of the razor cap and guard . . . much easier now to reach those tough little corners around the mouth, the ears, the nose. Notite the longer, bent-back teeth You'll see, too, that the teeth of the New Gillette are a bit longer—rounded a little farther back. A little improvement? Yes. But notice how smoothly the new razor slides over your skin. A shave so perfect that not a sign of a whisker remains. Yet so comfort- able that you have hardly felt the razor. The old posts that stuck through the blade and so often stubbed the edges are gone too. (illette arnounces a NEW BLADE... (95T B Blade edge is clear but protected Still another improvement. The guard of the New Gillette has the famous channel beneath the blade edge. This channel allows the blade to meet the beard full and clear, yet with perfect safety. Until now this feature has been available only in Gillette Razors selling at $5.00 to $75.00. And the price is only $1.00 The New Gillette Razor, with all its improvements, is now effered to you, 24K. gold-plated and packed in a neat case, with one new blade, for only $1.00. And the new blades of steel processed to resist rust, cometoyouat the old price. ... $1.00 for ten. To men who want the greatest bargain in shaving comfort that $1%00 has ever bought, we say, see your dealer today! GILLETTE SAFETY RAZOR CO. BOSTON, U. S. A. The New Gillette Blades