Evening Star Newspaper, March 6, 1930, Page 37

THE EVENING STAR, WASHINGTON, D. C, THURSDAY, MARCH &, 1930, - ANALYZE THE ALLOWANCE ON Your Usep Car If a dealer pays you more than the true worth of the car he must make up the dif- ference by extra charges on the new car or re-sell it to some one else at too high a price ERMANENT value is always better than a tem- porary bargain in the pnrcha's.e. of an .lutomobils‘_. It pays to. look ahead and consider (i-eliability ‘and ‘ultimate np-fiee‘p costs, as well as comfort, safety, speed and beauty of line and color. Since most automobiles are:bought for replace- ment, the value set on your used ‘car is a factor in almost every purchase. Frequ‘ently it is given an importance beyond its true worth. Used cars have a definite market value and you are justly'enlitledto an allowance based on that value. It is not fair that yon receive less. It is not to your best interests to receive more. ' Il‘a tieder pays 'yon more than the true worth of the car he must either re-sell it to some one else at too high a price or make up the difference on - the new car. This he cannot do unless he is allowed an excessive profit on the car or on financing, extra equipment and other charges. In either case jou pay the bill, for no way has yet been found to give something for nothing. The monéy must come from somewhere. Roadster, $435 Phaeton, $440 Two-window Fordor Sedan, 8600 Tudor Sedan, $500 Three-window Fordor Sedan, $625 You may not get the largest used-car allowance from the Ford dealer, but that very .fact -should give you confidence that you are receiving. full value in the new car. Ford charges are riot marked up or increased to cover a high trade-in allowance on your old car, » e » . Because there is no waste, extravagance or un- due profit in manufacturing. or distribution, every dollar you pay for a Foi-d brings a full dollar in- - return. In lower first cost, in' reliability aud ldng - life, in the low cost of opé;afion, service and i‘éplieg- ment parts, the Ford will save you much more than the seeming difference in trade allowance. . FURTHERMORE, at least $75 extra value is given 1 'mygl_l igtbe new quq in Mfiplexshatwpproof glass windshield, Rustless Steel, five steel-spoke wheels, and four Houdaille double-acting hydraulie shock absorbers. The-large number of ball and roller bearings, and the extensive use of fine -steel forgings instead of castings or stampings are other features that show the extra quality built into the Ford car. Sport-Gol;pe, $530 Tm’Sedn, $670 Coupe, $500 / Cabriolet, $645 FORD MOTOR COMPANY