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THE SUNDAY WRG 0 BROADCAST CONGERT PROGRAM N. B. C. Stations to Carry! Philadelphia Orchestra’s’ Music Gver Air. | WRC has been added to the network of National Broadcasting Co. stations which will broadcast the series of three | concerts by the Philadelphia Orchestra, gdirected by Leopold Stokowski. The initial concert will go on the air next Sunday, October 6. The broadcasts by the Philadelphia Orchestra, which has never before been heard on the air, are expected to take rank among the world's greatest radio programs. The concerts will be spon- sored by tbe Philadelphia Storage Bat- tery Co., makers of the Philco radio. Three Types of Music. Stokowski, who steadfastly refuséd to f permit his orchestra to broadcast until | radio transmitters and receiving sets had been_perfected, has arranged a Gert Russian and a French pro- gram for the radio concerts. The open- ing program will be German. featuring the compositions of Bach, Mozart and Wagner. 3 “Always, since the advent of radio,” said Stokowski, “I have belleved that one day the Philadelphia Orchestra would go on the air. Indeed, I have looked for that day when radio trans- mission and receiving sets would be so well perfected that such a musical o ganization as ours would do itself ju: tice over so large a hook-up as we have undertaken this year. Salutes “Agency for Good.” “But I wish to do what I do well, and until now T have not felt that radio had reached the point where a broad- | cast of 110 musicians in an orchestra | A Leopold Stokowski, conductor of the Philadelphia Orchestra (center), greeted on his return to Amcrica for a series of radlo programs, to begin October 6. The orchestra has never before been heard on the air. On Stokowski's left is J. E. Skinner, general manager of Philco. Henry M. Neely, stager of “Theater | Memories,” is on the right. Behind the Microphone BY THE RADIO EDITOR. NEW school of playwrights!on the legitimate stage today. is springing up around the | Through the ages the drama has microphone. They are ad- |been at various places, sometimes venturous spir hese in the inns, other times in the yeuths, pioneers in a new, untried | courts of royalty, and again in field. Behind them is the tech- the theater. There is no drama to nique, the traditions and the me- chanics of the old stage. Before|vival of drama will be by the ra- peak of today, but the next re- | was best. Mow that the time has come. | them is a technique, as yet unper- | there is no one happier about it than|fected, and rewards that no man ! dio. Iam. | “It is wonderful to know that T have | at last an agency whereby I can reach | millions instead of a few thousandg. believe in the musickl appreciation of almost every human being, and when radio inates to a large extent the financial barrier which has kept music from the masses in the past I can do no less than salute this wonderful new agency for good. e LEADERS TO BE HEARD. | “Our Famous Contemporaries” to Bitimate theater offers. | Be WBZ and WBZA Feature. BOSTON (#).—Listeners of WBZ and WBZA of Springfield, Mass., and Bos- ton are to hear men and women dis- tinguished in arts. letters, science, poli- tics and religion th i Every Sunday aftemoon at 4 pm local time, P — RADIO IN NEW FIELD. Japanese Premier Employs Broad- cast Chain in Thrift Campaign. TOKIO (#) guchi has e Brodcasting system of Japan in his campaign for thrift and retrenchment in national and private life. It is the first time this has been done by a rank- ing official in Japan. Premier Yuko Hama- ed the National Radio can possibly measure. In the few years radio broad casting has existed on a large Ilscale, the dramatic program has; slowly evolved from the short skit presented between music, to thf.‘“ longer plays, offering situation, | plot and characterization. In the | y to come, according to those now devoting themselves to radi df natics, tk ple radio ' drama are discussed. | iVemon Radcliffe, for years an actor and stage director, and now | a production director for the Na- tional Broadcasting Co.; Raymond {Knight, Edward Hale Bierstadt, yce, Finis Farr, | Alcorn, Stewart Ayres and Ka | Seymour rate special attention Henry Fiske Carleton, William| Ford, William Ford Manley and Burr Cook also deserve places in! the inward circle of radio dramatic pioneers. Radcliffe is best known as di- | rector of the weekly melodrama | | staged for the microphone of the | Burke Bo John National Broadcasting Co. Somé term his a visionary, yet there is |not a technician associated with Iradio in any capacity who| | couldn't be accused of the same | thing with justice. From Station JOAK. Tokio, the talks were relayed to JOBM. Asaka: JOCK. Nagoya; JODR, Seoul, Kore and smaller stations at Hiroshima, Sapporo and Kumamot daa.i “Radio will develop its own| | technique, a technique of sound,” Radcliffe declared.. “I firmly be- lieve that the drama doesn't exist | cessful radio artist is as ye “The radio station of the future will have a dramatic laboratory. Sound is infinitely the most dr: matic of all things. Words spoken to a background of suggestive sound are dramatic when the same words, without the back- ground are flat. In this labora- tory radio will develop the sound effects to create its drama.” The rewards of the radio play- Broadway hit. The author of a $500, while the author of a radio play usually receives $50. %k ‘The secret of what makes a suc- some- what difficult to analyze. Its key lies perhaps in a combination of qualities that might be termed air personality. Audition committees, trained in listening to thousands of would-be radio stars, know instinctively | which ones will be a success over | the air. Novice applicants may commit every crime against micre phone technique at their initial trial. That does not matter. Technique may be acquired later STAR, WASHINGT D. C., SEPTEMBER 29, 1929—PART 4. no means the only essential. One may be the finest of stage per- formers, holding and thrilling the last row in the balcony, and yet leave a radio audience cold and |uninterested. The greatest artists sometimes do not broadcast as well las a lesser colleague who never faced a real audience and whe | might be a flat failure if he did. | Good radio artists invariably | possess two qualities that seem to | be directly opposed to each other, namely, tension and repose. In order to get across the air there must be a dynamic concentration —an intense absorption in what one is broadcasting. At the same time there must be a calm control that overrides the inevitable dis- turbances of a radio studio. The relentless minute hand on the clock may demand some extempo- raneous cutting of a musical num- ber on the part of a studio direc- tor in the very midst of a per- formance. Engineers and contrcl men may issue innumerable in- structions. In the face of every- thing, the artist must go on. maintaining his poise no matter what happens. Temperament has no place in a broadcasting studio. The slightest sign of discomposure registers over a loudspeaker. Another quality that radio art- ists must possess is sincerity. In this lies the power of holding an invisible audience. Tricks of man- ner, beauty of face, clever little distractions that catch the eye of a visible audience are of little avail. The radio audience can be impressed only through what if hears. So the only thing that counts is the quality of sound |which penetrates the microphone. | A charming, beautifully gowned | woman who is not a particularly distinguished artist may create an illusion of art to an audience that sits directly before her. But the smile, the gesture, the radiant ap pearance that are such an impor- tant asset on the sage are of nc value before the microphone. There personality and beauty of artistry must make themselves felt without extraneous aids. Emotion may be faked on the stage, but not over the air. Cer- tain actors have found that they | have a more moving effect on their audiences when they do not ac- tually feel the emotion they are radio will evolve | wright in the present stage of de- | portraying, but simply project it! s which will take the.drama to | velopment are not to be compared | Eumm 2 i a higher level than the current le- | to the rewards of the author of a|own performance with as cool a cally, watching their | detachment as though they them- There are a dozen or so names |play for the legitimate stage that |selves were part of the audience. which already mean much when |is produced may expect at least|This, however. cannot be done fover the air. One cannot pretend { successfully befere a microphone. In some mysterious manner air lwaves register not what the per- | former tries to convey, but what |he actually feels. There must be | fundamental sinceritv. Artifices jare aldly exposed. The same is | Radio Service Phone ! Adams 3803 | What does count is an inborn | quality capable of holding an in- | visible audience. It is taken for granted that n! i successful broadcasting performer must first of all be an artist in his own particular medium—whether | that be singing, playing, acting or [ 18th & Col. Rd. Fastest and Best Radlo Service in Town speaking. Artistry, however, is by | A BLIND MUSICIAN Brings musical effects never before audible 1o a norm al ear A New Stewars-Warner Discovery Something utterly new unless you are yourself to you in music, an accomplished musician, is here introduced to the world by Stewart-Warner. Delicate shades of musical feelin, never heard before are now reproduced. Your favorite type of music is glorified. It thrills you emotionally as it th rills the creative artist. You hear it with your heart as well as with your mind. A blind musician helped us in this great dis- covery. He worked with our engineers in testing for delicate tone. He heard in every song, in every orchestral or instrumentral iece of music delicate shades of musical ?eeling that others listened for in vain. So we built an entirely new-type circuit that uses either Scfeen Grid or Balanced Bridge’ equipment. We found a way to add im- mensely to the delicacy of tuning by micro- scopic adjustment of our 4-in-line gang con- denser. The result was amazing. Son came with sweetness and tenderness . that appeals directly to the heart. Dance STE 16D St. N i ZTEWART-WAR Smufir@flmunwm.q s15450* less tubes 17th Century English Period Console Approved cabinet No. carved ornamentation. - Warner A. C. Ra e u le A. C., D. C. and 'Other 47, "Of antique Snished American walnut, with iding doors; enclosed back. With the new eesiver and built-inStewars Warace Eleo- uis Hanson Co., Chicago. ttery models. ‘models from $09.75 to $165.50 cers. Cabinet music became irresistible. The marvel of all who hear it is this new interpretation of music. It comes o! nly in the Stewart-Warner. A radio so improved that it changes all old ideas of performance. It has television. So your radio can adapted when tel lug-in for e quickl evision apparatus is avail- able. Here, too, is a radio you’ll delight in for its the world over as ower and volume. For it’s known «The Set with the Punch.” Stewart-Warner dealers everywhere will be glad to demonstrate it without obligation. STEWART-WARNER CORPORATION CHICAGO, ILLINOIS, U. 8. A. “THE SET WITH WART-WARNER SALES NERRADIO said to be true of talking pictures When a person, then, comes to radio, he must have artistic con- sciousness. He must have poise. And he must have'sincerity. With these 1prelllmnal'y attributes, radio technique may be acquired. Any one who is adaptable and willing to do a little studying may acquire it. This is why the audition com- mittee does not let lack of .tech- nique stand in the way of their accepting a candidate whe is otherwise gromlsing. Most radio novices during their first encounter with a microphone stand stiffly in front of it, stare at it with frightened eyes and sing out as though they were in a con- cert hall. They blast high notes, take planissimos too low, and gen- erally ignore all the canons of broadcasting. But this can be rec- tified by instruction from some one familiar with broadcasting. The technique of the microphone can be acquired just as can the technique of makeup. George F. Hicks, WRC an- nouncer, was recently announcing one of the service bands. At the | dent that it would be necessary for the leader to eliminate one of the two remaining numbers, a waltz and a fox trbt. The leader decided to cut out the waltz. “Jump the walt: whispered to Hicks. the march.” And then Hicks announced: “Ladies and gentlemen, our pro- gram has been altered somewhat,” he said. “We will next hear ‘Jump the Waltz, a march.” William Munday, who went from | Atlanta, Ga., to Pasadena, Calif., i to report a foot ball game for the radio audience, and who imme- diately rose to fame when he de- scribed a huddle as “that crap shooting formation,” has been en- gaged by the National Broadcast- ing Co. to describe eight important the leader “We'll take | end of the program it became evi- | Iy have been cdmpleted to have him describe a game a week during the pigskin season, Among the games Munday will cover are the Harvard-Army clash at Boston, the Ohie State and Uni- versity of Illinois, an annual bat- tle, and the games between Yale and Princeton, Georgia Tech and the University of Georgia, Dart- mouth and Navy, Harvard and Michigan, Navy and University of Pennsylvania and Dartmouth and Harvard. STATION OF &LASSIC DESIGN FOR WFAA Dallas Broadeasting Plant to Go on First Unit of 50,000 Watts. DALLAS, Tex., September 28 (#).—A | building of classic architectural lines, set in an Italian garden, is to house WFAA's new 50,000-watt transmitter. ‘The $270,000 plant is being erected | 18 miles from Dallas. Two 300-foot towers, 700 feet apart, are being raised. Each foot of the wwernhwfll rest direct- OLD COMPANYS SINGERS Sunday evening at 7 DAYLIGHT TIME 15 engineers holding that it makes for bet- | while ter control and richer tone. Copper screening, to eliminate inter- ference, will cover the building. A glass- inclosed room is to house all machinery. expected to be ready by mid-October, WHEN - - - when WFAA 50,000-watts, will be completed by Jan- uary 1 WFAA, in oper: e) 3 ‘The plant’s first unit, 5000-watts, is {a 500-watt x‘:.lliauu:”u‘:l‘;n li::"-'w.s the second section, to bring to its allotted maximum of June, it changed to 10,000. The Umpire Calls “Play Ball!” The Batter Takes His Place at the Plate— The Pitcher Winds Up— Get the True-Tone Story of the World’s Series With the New P-H-I-L-C-O- Low-Boy Model With screen grid. Less tubes. Low-Boy Model Neutrodyne plus. Less tubes. $129.50 Charge for LIBERAL CREDIT TERMS! BEL LIS DDOD High-Boy Model With screen grid. s tubes. Q.50 High-Boy Model Neutrodyne plus. Less tubes. 050 Table Model All complete speaker. with mantel Electro-Dynamic Less tubes. $99.50 foot ball games this Fall. Munday, virtually unknown out- side his native South before last year, has been hailed as one of the most interesting radio sports re- porters in the country. His ex- cellent knowledge of foot ball, his original phraseology and his en- thusiastic manner of telling the story made his reputation over- night. After his initial broadcast, hundreds of letters were received asking that he be assigned to other games. As a result arrangements FADA THRILLS PUBLIC | WITH NEW VIBRA-CONTROL RAEL D Experts Praise Revolu- * tionary Tone Realism Product of The Lebigh Coal & Navigstion Ce | © L.c. & N.CO. 1999 Fre D?Iive_v to lllarylmzdmzd Virginia .VIBRA-CONTROL has taken the city by storm! Uptown...downtown...inthe smart suburbs. .. wherever 8:! radios are discussed people are saying, “That's the tone I've been wiiting for—amazingly natwral, absolutely true .. I never thought it could be done.” Andnowonder! ForVibra-Control shattersall previouscon- ceptions of radio realism. No more hums, rumbles or roars .. no more phantom stations to interfere and blur the sound s .« no more “throaty” tangled tones . . . for with Vibra- Control ‘every note, every exquisite shading comes to you exactly as broadcast .. . nothing is lost, nothing is added, nothing has been distorted. Vibra-Control Solves Radio’s Greatest Problem Sounds revolutionary, and it is! For Vibra-Control (the complete control of all radio vibrations) was only possible when Fada ‘engineers had so completely perfected and co- ordinated the receiver, speaker and console that each note is caught and reproduced just as it enters the microphone. How this was finally accomplished is a long technical story. But you can prove to yourself in five minutes at any Fada dealer’s what Vibra-Control will mean to you. Eventually others must follow; but remember, for the present Fada alone can offer a series of receivers that em- body complete Vibra-Control. There is a Fada to suit every home. Priced from $99.50 to $675. You will find a choice of table and console models in a superb selection of cabinets. By all means, see them today. VIBRA-CONTROL FADA 25 Uses screen grid and new 245 power tubes in HTCIE O push-pull amplification. Fada full power dynamic $ s - ucic. 8] G F @ Fada dealer’s . . . and below i3 Here’s the way it looked in front s models that's drawing the crowds. an il ration of one of the conso ; ; LESS TUBES F. A. D. ANDREA, INC., LONG ISLAND CITY, N. Y. Chas. Rubel & Co., Inc. PUNCH" CO. Linc. 9792 812 Ninth St. N.W. ‘Washington, D. C. FADA ON THE AIR Hear the Fada .Orchestra with David Mendoza con- ducting, broadcast every Tuesday wight at 10 o'clock, Eastern Daylight Saving ing Time, from Station WMAL, Washington, 4759 meters. THE CHOICE OF THE EXPERTS