Evening Star Newspaper, September 20, 1929, Page 39

1 THE EVENING STAR, WASHINGTON, D. C., FRIDAY, SEPTEMBER 20, 1929. To that small but discriminating group who are interested in the finer things of life, we present the new Screen-Gmd To THE MAN WHO LOVES the sing of a golf-ball in full flight . . . to the woman who drives her; own sport-coupé . . . to that portion of the pub- lic, in short, that has the time, the money, and the inclination to enjoy the better things of contemporary life, we present something new and refreshing. " Only such a restricted group, we feel, will appteciate in full the Eveready policy of “not how many, but how well”...the Eveready ideal of superb craftsmanship that builds for perma- nence, for lasting satisfaction over a period of years, for a definite return in happiness on the money you invest ip this medium of home- entertainment. The Precision Instrument We like to refer to the new Eveready as the [Precision Instrument ...a radio- receiver born of a passion for painstak. ing accuracy; a precision that shuns the slap-dash assembly of mass produc- tion; a precision that does not stress . one part or one feature at the expense ° of the others; a precision that you expect to find in a fine piano or a superlative motor-car. This precision is predxcafe'cl on pre- ~—the woman who drives ker own spott-car THE PRECISION INSTRUMENT Evere ady Radlo when the oratory of the salesman is forgotten; when, five or ten years from now, you will still be enjoying fine, clear, natural reception through the Eveready receiver you buy today. From the winding of a coil to the tightening of a tiny nut, Eveready precision obtains all along the line. Even the cabinets—those truly, beautiful pieces of furniture that are a,delight . to live with, day after day—even the cabinets are designed to serve the sound-reproducing qualities of the receiver. For instance, our research-laboratories, with the facilities and experience of the great elec- trical and scientific organization that sponsors them, have found a way to make radio weather- proof! This means that on hot, muggy nights, your Eveready receiver will be as sensitive as in crisp November. Distant stations will come .« @ new radio-receiver and a new ideal in af room-filling volume. Clear ... full-voiced « « « faithful to the original tone as it enters the microphone, miles away. . Built for, years of service 1f improvements are developed and found worth while in actual practice—they will be added: There may be refinements in the years to come, but we doubt thatactual improvement, fundamental improve- ment, can be made in this present receiver, whose very basis is pre- cision. Your investment today is therefore safe- guarded. No “yearly model” is likely to ren- der it obsolete. 'We think of the Pre- cision Instrument also. as a musical instrument. It brings you the pro- grams of the air in all their natural tone and w—the man who loves the sing of a golf-ball in full flight volume—with nothing added, nothing taken away. It is actually “a ticket to the micro- phone” . . . it takes you to wherever the broad- casting originates, as though by private wire. 'And the price is no higher than you are asked to pay for the ordinary “commercial” radio- receiver. i . If you have been confused by the babel of claims and counter-claims; if you are be- wildered by technical terminology; if you have ‘never owned any sort of radio, for one reason _ or another; if you have been disheartened (or disgusted!) by the new this or the new that which seems to make any radio obsolete over . night, we urge you to hear the new Eveready, « « . this precision instrument; this finely engi- neered music-medium that will nof be out of date next month or next year! See your nearest Eveready dealer now .. . today! NATIONAL CARBON CO., Inc. General Offices: New York, N. Y. Branches: Chicago Kansas City New York San Francisco Unit of Union Carbide EE! aad Carbos Corporation @ Featuresofthe N ew Eveready, THE NEW EVEREADY contains eight tubes, ine oluding rectifier. Uses .three of the new screen-grid tubes. Last audio stage is pushe pull, using two 245-type tubes. Power-detec- tion and resistance-coupling preserve original tonal puri.7 and fidelity. Special built-in electro-dynamic lpuhr of Eveready design. Insulation can warp and swell without altering original fine adjustments made in laboratory, regardless of ~weather-changes, Unyielding metal (usually steel) used to pre- serve accurate alignment of parts. EVEREADY SCREEN-GRID CONSOLE MonEL 52, $157.50 (LESS TUBES) Modd 83, a larger console, $195—Model 54, the de luxe unok, $225 (lu: tubes), using the same ”rlntcd screen-grid chassis —>people who enjoy -dife to the full - ‘TRADE MARK REG. ; R adlo THE PRECISION, INSTRUM. Em' Ucn_-d under patents and applications of RCA and RFT rd