Evening Star Newspaper, April 5, 1929, Page 44

1n store windows attractive hostesses toasted Wonder Bread by the hour. Hundreds of onlookers went away thoroughly convinced. Amazes 10,000 Busy Easter Shoppers Watch | Demonstrations in 15 Leading Stores Superiority of Slo-Baked bread again.proved beyond all question HE verdictisin! Again Wonder Bread is the winner. Recent “Toaster Tests” in 15 leading Washington stores proved this beyond all question. 10,000 women came to watch them. They came at first with half hearted inter- est, skeptical of the advantages claimed for this new-day bread. Gradually their interest increased. Then grew by leaps and bounds. Until finally as test after test told the same remarkable story they stared in frank astonishment. 7 7 7 THIS WILLARD HOTEL CHEF says there’s 10 substitute for Wonder Bread. Photo shows him slicing @ loaf in bis up-to-date kitchen. The total absence of crumbling impresses him most of all. 1t makes thin toast and sandwiches easy. ‘Toast this bread yourself in comparison to any others Note the better toast, the vastly quicker time, For here was a bread that made ‘toast an even, golden brown. Toast without scorched spots or burned edges. And it made it in far less time! They Admire Flavor They tasted this toast and their delight increased. Such delicate flavor they had never known in a bread before! Hence almost without exception these women were won at once to this remark- able bakery product. Many of them from brands they had favored for several years. NO SUBSTITUTE FOR WONDER BREAD! At times you may be urged to accept some ordinary brand. Think please, Madam, before you do. Only in Wonder Bread are found Wonder Bread ad- vantages. Since it costs no more than breads offering little, it is folly to accept a substitute. So ask for Wonder Bread by name. Say it distinctly. Then there can be no mistake. Did You Attend? Did you see these demonstrations? Have you talked to women who did? They took place in the following depart- ment and electrical appliance stores ad- mittedly to introduce Wonder Bread bene- fits to women here. ; Woodward & Lothrop ' W. B. Moses & Sons National Electrical Supply Co. ‘The Hecht Company Palais Royal The Fair Lansburgh Bro: Barber & Ross People’s Drug Company * 8. Kann Sons Company Goldenberg’s © C. Schneider & Sons F. W. Grand Stores Harry Kaufman, Inc. ! Arcade Market ¢ ! Booths were set up. Gayly decorated with | “ balloon-covered paper, significant of the ~ At these booths attractive young host- esses presided. They sliced the bread, ma&e the toast and served to all who wished. They sliced it thick and they sliced it thin to demonstrate the total absence of crum- bling. They toasted it on standard electric toasters. In one prominent department store tea and toast was served to 300 women every day for a week. Under no circumstances was bread offered for sale. Women were told to ask their grocer about it. Their Scores of Questions In answer to scores of questions the at- tendants told how Wonder Bread is baked: The specially blended flour we use: The purity tested salt and sugar. The unique ' method of slo-baking designed t¢ cook Booths set up in 15 stores. Demonstrators made toast. Spread on butter. Servedit. Shoppers vowed nevertoace cept ordinary brands again, ashington Women every ingredient to the very ‘center of the loaf. Thus sealing in the delicate flavor: The New Vigor It Brings Then they described its remarkable health benefits. The high caforic content calcu- lated to replenish energy burned upat work | or play. (1139 calories are packed into every loaf.) The proteins to foster sturdy muscles: The calcium and phosphates: Then these women fully understood. They saw why Wonder Bread has won 10,000,000 American housewives. “We women,” they exclaimed, “have al- ways wanted a bread that toasted well, tasted good, and offered real nutritive bene- fits. You have baked it for us. We all owe you a personal debt!” Please Try Today Won't you give this new-day bread a trial? Wog't you make us prove what we say? Try it today. Note its advantages. For toast: For slicing. For flavor: See the new vigor it brings: Go ask your grocer for it. He gets it oven fresh every afternoon: Remember only to insist on Wonder Bread: What we claim does not apply to ordinary breads. Continental Baking Co., Corby Bakery, 2301 Georgia Avenue. ONDER BREAD