Evening Star Newspaper, January 20, 1929, Page 63

How CAN WE THE SUNDAY STAR, WASHINGTON, D. C, JANUARY 20, 1929—PART %. We asked them all Owner-Engineer-Critic - Dealer IMPROVE THIS OLDSMOBILE for 1929 R months, the engineering staff of the Olds Motor Works sought the answers to these questions: : “Can Oldsmobile be made still finer?” “If s0, how can this be accomplished?” . First they studied Oldsmobile carefully. They scrutinized every detail—analyzed every element of appearance and performance. They matched Oldsmobile against other cars inits field and compared results. ‘Then they said, “Let usalso have the opinion of others to guide us. We must overlook nothing that will improve this Oldsmobile.” They went to Oldsmobile owners every- where and invited their most severecriticism. They asked women what they wanted in an automobile . . . . regardless of price. They questioned Oldsmabile dealers and salesmen. They called in men who are recognized as experts in judging automobile values. ‘They sent a fleet of Oldsmobiles to the great Proving Ground of General Motors, where Several months elapsed. After gruelling miles on the Proving Ground .. .. after crit- ical inspection of Oldsmobile....after hear- mgtheopxmmofthou— «++. the report came buk. And hereitis e’'e o o “Oldsmobile is too good to change fundamen- tally. Itisahead of its time. It offers many features not to be found incarswithin hundreds of dollars of its price.” “Two of the highest priced cars have im- proved shutter design so that the shutters run entirely to the top of the shell. But this, of course, you need not do, for few cars any where near Oldsmobile in price even have radiator shutters.” And these improvements have been made. Full length vertical radiator shutters are standard equipment on the 1929 Oldsmobile. Another suggestion read: “Some of the higher priced cars now have full pressure lubrication of the piston pins, though we admit thisis a rather revolutionary suggestion for a car of Oldsmobile’s low price.” The 1929 Oldsmcbile has pressure lubrication of the piston pins, through rifle-drilled Pohanka Service 1122 20tk Street N.W. Telephone Decatur 206 ® Wisconsin Motor Co. 726 17th Street N.-W. tifies’the 1929 Oldsmobile. connecting rods. Valve and carburetor design have been modified somewhat. And the big Oldsmobile high-com- pression engine now de- velops 62 horsepower. The 1929 Oldsmobile has the new adjustable front seat, developed within the last few months by Fisher, which may be moved forward or backward instantly, even while: the driver is seated. The 19290ldsmobilehasheadlampsof the most recent design, supported on chromium-plated standards. Ithasasmartnew NEW LOWER PRICE TWO DOOR SEDAN mobile offers new luxuries and refinements. Upholsteries are richer and more costly. Seat cushions are deeper and softer. Interiors are even more stylish and luxurious than before. Further, Oldsmobile not only includes four Lovejoy hydraulic shock absorbers - - as standard equipment—but shock ab- sorbers and springs are synchronized to provide supreme riding ease. But Oldsmobile has done more than merely add desirable improvements. Oldsmobile has reduced prices—and has reduced them substantially ! Oldsmobile invites inspection and compar- ison. Seethe19290ldsmobile. Driveit. Match it against any car. Judge it by your high- est standards and make your own decision. You can come to only one cadet-visor. Anditisarrayed conclusion : ina wide variety of voguish $ That the 1929 Oldsmobile is new color combinations. a leader in appearance, per- In addition to these new formance, comfort, | F O.8. styletouches, the 1929 Olds- LANSING SPARE TIRE AND BUMPERS EXTRA uxury —and above all, in value. Special and De Luxe Models are also available at slightly higher prices. LDSMOBILE PR ODUUCT E N E R AL M O YOR S Oldsmobile-Washington Co. 1515 14th Street N.W. Telephone Decatur 5516 Mt. Pleasant Motor Co. 2424 18th Street N.W. Telephone Franklin 1695 Telephone Columbia 3633 L3 Olds Motor Works, Factory Wholesale Branch, 1515 14th St. N.W.