Evening Star Newspaper, March 15, 1928, Page 31

THE EVENING STAR., WASHINGTON, D. €, THURSDAY, MARCH 15. 1928 Vagabond Sash or “La Masque” 9 For Smart, Lithe Lines says Miss Elsie Coakley —who s demonstiating these famous figure garments created by Dorothy Bickum, who understands the re- Paris A FASHION INSTITUTION quirements of modern women. Come in and talk to Newhord her tomorrow and she will explain why they are the ideal foundation for the new silhouctte. Grey Shops- Smart, New Jewelry—$1.00 —a brilliant assortment, but only a few pieces in some of the styles. Rhinestone Necklaces with crystal* pendants— earrings of sparkling crystals*—rhinestone and crys- tal* pins, Chanel copies—colored erystal* chokers, like Chanel creates—silver chains with gleaming crystal* drops. i *All these are constructed picces, of course—but beautiful indeed! Misses’ Ensembles In a Wonderful Variety of New Styles 25 Sizes 14 to 20 Faille—Satin—Frost Crepe—Imported Fabrics—Cape Styles B iena i Scarfs—Tailored Coats—Dress Coats—Travel Coats ! —in a Friday Sale of Coats at With cape and scarf coats predominating in-both Besides the evtra value these coats represent, women's and misses’ styles—with many ver- $45 sions of the tailored coat in silk or cloth fab- rics—with practically EVERY important Spring coat fashion represented in se- —and EASTER only quality evident in every seam—in every\- : lected styles! THREE weeks away! dctail of their making! 7 ) . $1 Washington frocks. length or se waol crepe or ge New shades include | blue and black. $25 Misses’ Frock Shop—Third Floor Navy Blue Frocks for Sprinf',;j there is every important color of Spring—with or without fur trimmings—of irresistible smartness — with expert tailoring and ) 3 it ! = —of beautiful silks—in tailored or afterncon styles. An unusual group at .50 Sizes 36 o to 44! Certainly this event is so far beyond the usual that there is no comparison! If you could know the enthusiasm of our salespeople for these coats; when you have seen each important style feature that is here—then you, too, will realize that to sell such coats right at the heginning of the season—and with Easter only THREE weeks away—is an accomplishment of which we are proud! Indecd, these are remarkably heautiful coats—and what’s more. vou'll be excecdingly happy to possess a coat so style-right and so typical of Jelleff quality and value-giving! To meet the ever inerea blue we had several his ed irocks copied and made up for us in flat crepes and georgettes—so we could give women what they wanted just when they wanted it—and at a sav- vogue for navy Frocks for Business. s for Sports Wear. or Afternoon. shion details—flares and apes and ja , fagoting and iront Black—Navy—Beige—Middy Blue— | e e T Omar Sray Green | Women’s Simple Frock Shop—Second Floor —can you imagine a more fashionable assortment of colors ! Butter Mole—Fitch—Fox—Squirrel —the wanted furs of the hour! Fur collars in their newest versions—uwith wide fur cuffs—and others equally fashion-smart with no fur trimmings at all! Women Will Find Misses Will Find gror Silk coats in faille, satin or frost crepe. Kasha Coats with shoulder capes. hl;\nr‘»;h:k;{:\‘: Cape Coats with fur collars. Coats with split capes. Tailored Coats with satin scarfs. Sports Coats in tweeds. Silk Dresses Of Slenderizing Smartness —tailored and afternoon styles— (Above) Women's tan kasha straight -line model with mole collar and band- ings on the cufls--$45.00. $45.00. Ve clal ught up a la - (Right) Misses’ tity of silk from the mills e'lfly ?n therg.(ecflqsg:n— ; ;:krf fio u: hair, llama, mixtures of stripes. scarf. ! :g‘fl:r ! :kfl T-;gor'erdeymb: l::epel. mw;ybl.u{nn?. ;n blu;‘u. 0 ’ . . v , NAVY &N ack—and those w! 5 Women's and Misses’ Cost Shops—Third Floor Tine—843.00. Come early wil find a Tew printed stk crepest model edged Yes. the ice is low—bn ¥ y, with grey the it wre exeliy L y::x ‘c"n}“.“x'éi'e‘{ liah'm:'dfll'ri Tailored Coats with fur collars. Coats with fringe, tuckings or pleats. LR Travel Coats with or without fur. Dress Coats in kasha or suede cloth. tais e gy made it up—and then, due to a backward season, et orien sports coat found he had too large a stock on hand and of- Just another le of - PRCRL iipsi example of Jelleft’s policy of Fash. Handbags—Extra! In silk! krimmer— higher priced dresses! Black benga- Travel coats of imported plaids, camel’s Coats with smartest versions of the on o fered this remarkable group to our buyer! Larger Women's Frock Shep—Second Floor —lovely moire bags with So Many Women of Fashion Are Selecting (13 ’” Pecan’ Color 400 Pairs—Going on Sale Tomorrow! Kid & Suede Gloves ~—imported kid ~—washable suede All here—and in the very smartest colors—tans, beige, mode and grey— all at $1.95—because our buyer just happened to come along at the right time! And the instant she saw these gloves she knew how Washington women would rejoice—for they are just the styles they've been so eager to buy. —Imported Kid Gloves with turn-back cuffs and contrasting embroidery. —Hand-sewn washable suede slip-ons. —One-button washable suede, hand- sewn style. —Slip-ons with pique seams, Glove Shop—Street Floor Gold Stripe —Silk Stockings— That WEAR! Especially in s 65 No. 812—Chiffon = silk, 100% pure to Pair the Gold Stripe! 3 pair $4.80 You can quickly guess the reason for the popularity of “pecan” as soon as you see it—for it's a_smart beige shade that hr:ndl with the new tans and looks equally well with the Spring blues! Wear It in Sheer Chiffon (No. 512) —it's just another instance of Gold Stripe smartness combined with the practicality of these wonderful wearing hose with the garter protection that uever fails—the Gold Stripe, EXTRA! Women's Lisle Stockings—$1 ~—full fashioned in sheer or service weights. Also fancy sports stockings in a good assortment of Spring colors! simulated qunt:s frames. 3 —beautiful embroidered silk O'Rossen bags. In leather! —tweed grained, ostrich and reptilian grained goat. —patent leather. —And there are all the new shades that have been sanctioned for Spring —beige, Japanese green, grey, tan, blue, red and black! So consistently smart—so beauti- fully made—you'll look twice to as- sure yourself that they are really only $—we did! Bag Shop—Street Floor Dance Sets 3 Adorably New—and only - It's way not of the ordinary to find dance sets of such beau- tiful heavy crepe de chine at $3—and everything else about them is consistently superior—the tailoring of the simple styles—the laces and designs oi the more elaborate models—and the careful sizing, 32 to 36. Flesh color, peach, nile green, « ¢ or orchid. Here’s Real Savings! Silver Sheen Costume Slips Tailored styles—all sizes 34 to 44. White, flesh 95 color, beige or peach. And it's not only the first s o saving—for they're mighty good values at $193, byt silver sheen is a wenderful wearing as well as beauti- ful rayon material. $3.95 Glove Silk Underthings—$1.95 Some Lace-trimmed Bloomers, Step-ins, Chemise and Vests— all daintily made—full cut and generously reinforced. Not every size and color—but a good assortment from which to choose. Peach, nile green, white, maize and black. Rayon Pajamas—$3.95 _Full-cut—and smartly trimmed with two-toné effcct—em- broidery or appliques. Choice ot round or Vee neckline in new blue, mint, orange, peach and black—sizes 34 to 42, Grey Shops—Second Floor Friday—Another Welcome to Washable Silk . Frocks at X Plaids, Checks, Modernistic Patterns - _The same becoming styles, the same hne silks, the same careful sizing and work- manship that Washington women greeted o enthusiast No matter wi you'll want ju .\‘;m:m talored styles-~sizes for misses and women, t Cosesiaies RED M —ideal for morning hours at home ; 13-$10,00 PATOU BAGS AND ERAMEL cOmRGY $12.50 to $17.50 Spring Hats Stunning Hair Braids § Ballibuntl New Milans 4 Felt and Visca Crochet Viscas Ribbon Hats and Felts Ta husinesy girl; POUCH BAGS—Smooth calf mirrors in a clever little 780 o0 : " l LN —vou'll rejoice at ha ing them when with fancy hift lock—Ante- bright red case . SPECIAL NOTE!-Jelief’s wish to ammounce lope suede with shell frame . s Sal e i —tan, blus and black..$7.80 COMPACT ON A CHAIN— . . Biihie sle or—-and s0 well tailovec i that the hats in this Sale, 7 s b L S Containing rouge. powder $5.00 '.ml $850 Pouch and numbering about 750 of the newest models for Spring o o T et g pam oty et | 0 ey e $1.00 Safaa il windiiie b g . ex styles pleatings, vestees, tics, chic brown, gr o and S (’""’»"‘IX one-of-a-Kind)—are the very best values we collars, hemstitching and button trimming black i [ - 33 3 have offered for several seasons! Morning Frock Shop—Fourth Flaor Handbag Shop—Strast Floor For example—the Tappe Hats at $10 are most un- usual! In addition to the many well known makers mentioned—there are several who will not permit us to mention their names hecause their Hats are always Sold above $15. These are really Sample Hats'--Models that are so distinctive that you will see many of them later in the sea- son at prices almost double the Sale price tomorrow—$10. - Smart New Hats—Never Shown Before! —Just arrived and placed on Sale tomorrow! Handbags , Reduced o 7—$7.50 ANTELOPE SUEDE BAGS—Back - strap style— copy of lsokoff........$5.00 53850 RING POUCH BAGS Galusha grain calf or pin Black, brown s.n.o Compacts! NICKEL-PLATED COM. PACTS—n a round style that is singie and a rectangular that carries both soc and powde Ceametics—Street Floor Do You Want Smart Shoes—Reasonably Priced? Then Come to the Downstairs Store Offering of Spring Footwear Here's just part of what you'll find —in styles—step-ins, strap slippers, ties, three-eyelet ties $5 95 —colora—grey, beige, rose blush, black and combinations L] —materlals—Kkid, call, patent leather, satin and novelty effects! s —all sizes—3 to 8 and widths AA to C, Their quality speaks for. itself—with names like these appearing in each hat! Rawak Fashion Ethel Secores of pairs of the very newest stvles it's a wonderiul opportunity to by Import Real Marde T. T Kibel the shoes you need to wear with your new clothes—and doubly important this enne appe 1be 4 A Spring when it will he necessary to have several pairs to carry out the hatmonions Argee \ color scheme - Downstales Store, Please remember—that only at Jelleff's in Washington will you find the fmmmsl Knapp-Felt Hats and Exclusive ~the new beige tones, the lovely yo that Paris Hats created Ly Madelon ating. for Spriak fomwenr are Distinctive Footwear Fashions by Sorosis Millinery Shop~Street Ploor ' Sorosia Shop--Street Floor