Evening Star Newspaper, February 8, 1928, Page 29

GENERAL MOTORS Policy of Progress In the past thirty days General Motors has introduced three new automobiles— the new Pontiac, the new Oldsmobile, the new Chevrolet. In the past twelve months the new Buick has appeared, as well as the new Oak- land and the new Cadillac; while the La Salle, a2 wholly new creation, has tren its place in the General Motors line. Such a year’s record, accomplished with no interruption in production, furnishes a fitting occasion for reaffirming General Motors’ fundamental policy,leadership in qualitythrough continuousimprovement. General Motors believesthat thebenefits of engineering advancement should be given to thepublic as soon as perfected. This policy of has made it sible ?:provldlc’r:;gnr::xsually better am mobiles at lower prices. And in working out this policy, General Motors has extended its activities until it has become an important factor in the prosperity of the entire nation. General Motors’ activities are carried out in every section of the land. In the north and south it logs and mills its own lumber. In the east it makes its own ball bearings and radiators. In the middle west it produces its own plate glass. All over the country hugeplantsare busy—for manufacturing operations are carried on in thirty-three American cities. From almost 5,000 outside suppliers, each a specialist, General Motors obtains materials: steel by the hundreds of thou- sands of tons—wire by the tens of thou- sands of miles—upholsteries by the acre —nuts, bolts and washers by the millions. The sale and service of its products take place through 33,000 dealers. All told, over 275,000 families look directly to General Motors for their livelihood—al- most a million and a half men, women and children in every walk of life and in every community in the land. The General Motors policy of progress in- cludes not only the development of contin- ually better automobiles at lower prices but also the manufacture of a car for every purse and purpose. In adherence to this poliqv, there is provided a diversity of mod- to satisfy every individual preference. Cadillac . Twenty-six modelsrangingin price from $3205 o $5500 f.0.b. Detroit. LaSalle Eighteen models ranging in price from $2350 10 $4700 f.0.b. Detroit. Buick Sixteen models ranging in price from $1195 to $1995 f.0.b. Flint. Oakland Seven models ranging in price from $1045 to $1265 f.o.b. Pontiac. Oldsmobile Seven models ranging in price from $925 to $1085 £o.b. Lansing. Pontiac Six models ranging in price from $745 to $875 f.o.b. Pontiac, Chevrolet Seven models ranging i price from $495 to $ 715 f.0.b. Flint. All with Body by Fisher “A car for every purse and purpose” Meaning so much to so many people, General Motors has felt duty bound— to look abead with an open mind! Are there new methods by which Gen- eral Motors cars can be better built to better serve? Are there new ideas which can increase the pleasure and safety of motoring? Are there new materials which can add to owner satisfaction? Such are the questions that all General Motors engineers have always asked themselves. The answers have made it possible for General Motors, year after year, to offer an increasing measure of modern design, modern performance, riding comfort and distinctive style in all its automobiles. And through the liberal payment terms and low financing charges of the General Motors Acceptance Corporation, these advantages have been made available to the largest possible number of people. Thus in every price class, from Cadillac to Chevrolet, purchasers of automobiles are constantly benefiting from the Gen- eral Motors policy of progress. "GENERAL MOTORS