Evening Star Newspaper, November 30, 1927, Page 11

- The New Ford Car will sell ata SURPRISINGLY LOW PRICE Complete details of the new car which will be officially announced this FRIDAY J'.[;n MINUTE you see the pictures of the new Ford car you will be de- lighted with its low, smart lines and the artistic color combinations. Thern, you will say, is a truly modern car. But a still greater thrill awaits you when you slip into the roomy seat behind the wheel and start away for your first ride. Then you will know that you have found the most unusual value ever offered in 2 low-price car, You will like the feeling of speed and power that the new Ford gives you—the comfortable, prideful feel- ing that comes from having 2 car worthy of any occasion and equal to i Tl e e You will like the flexibility and safety of the new Ford car as you weave in and out of city traffic—its flashing pick-up as the light turns green and the sign says “Go.” You will like its smooth, quict steadiness on the open road where you can lazy along according to your mood, or do 55 and even 65 miles an hour if you desire. The new Ford has unusual speed—no doubt of that! A smart, low, speedy car that bas been built to endure The new Ford will climb hills that you never thought a low-price car would climb on high. It will pass cars thatyou never thoughtyou could pass. ‘The longest trips will seem easy, for here is a car that puts new joy in motoring. There is still another reason why the new Ford car is the most out- ~ standing value ever offered in a low- . new reason that means a great deal to you —endurance—durability—long life. . The new Ford car is made to stand up under thousands upon thousands of miles of steady running over all kinds of roads. It has even more stamina than the Model T Ford because we have learned to make every part stronger and sturdier without increased weight or greatly increased cost. Magy of the:Model T Ford cars are still in active service after 75, 000, 100,000 and 150,000 miles. This new Ford car will do even better. In the words of Henry Ford: “It is our ambition to have every piece of machinery or non-consum- able product that we turn out so strong and so well-made that no one ought ever to have to buy a second one.” ; Four-wheel brakes and standard, selective gear shift On the right we are printing, for the first time, the complete details of the new Ford car. Read them over carefully, especially the paragraphs dealing with the new engine, the new bodles, the new standard, selective. gear shift transmission with roller bearings, the new four-wheel brakes, the new hydraulic shock absorb- ers, the new mechanical design igni- tion, the new oiling system, and the -plate, multiple-disc clutch. Then decide that whatever else you do Friday you are going to set aside at least fiftcen minutes to get the full story of the new Ford car. It is more than a new automobile. It is the advanced expression of a wholly new idea in modern, eco- nomical transportation. FORD MOTOR COMPANY FEATURES OF THE NEW FORD CAR $5 TO 65 MILES AN HOUR The new Ford has unusual speed: It will do 55 to 60 miles an hour with ease. This is a conservative statement. In many road tests it has exceeded 65 miles an hour. So well does the new car hold the road that can travel at high ng of comfort and safety. Even roads may be taken at a fast pace. You will be delighted too with the way the new Ford climbs the hills. You will face the steepest grades with confi- dence, knowing you have power and power to spare to climb them without greatly .reduced speed, without strain, or unnecessary shifting of gears. 40-HORSE-POWER ENGINE At 2200 revolutions minute, the new Ford four-cylin- der engine develops 40 horse-power. This r. p. m,, or revo- Iution speed, is low for such power and shows that the en- e is unusually efficient. It also means long life, for the lower the speed of the engine, the less the wear on its parts. ‘The bore is 374 inches and the stroke 414 inches. (S. A.E. and N. A. C. C. rating for license purposes, 24.03 horse- power.) z REMARKABLE ACCELERATION The new Ford is remarkabl ick on the get-away. In leminbigbgm,withn‘rn{l;nindm ‘l::lmpu- sengers, it has accelerated from 5 to 25 miles hour in 8% seconds. This acceleration is an ou g feature of the new Ford car. PREVENTING VIBRATION . The engine in the new Ford is practically vibrationless. This is due in to its lower r. p. m., the statically and d aluminum 'l'i:’uure'thdmi - nndofb&k. T e e s nstead of metal, a cams on the camshaft are so designed that the valve push rods follow them closely, preventing valve clicking. \ : GASOLINE ECONOMY You will get from 20 to 30 miles per gallon of gasoline, depending on the speed at which drive; Feed to the cow! UNIQUE NEW OILING SYSTEM The oiling system is distinctly Ford in design, being a bination of splash, and gravity fi:l?vm the oil ’m::l: vslve chamber, simple but endnl‘i Inbrication of ea pressure. nding-shoe type and are self-centering: This is reli; kandtheu:filut,typeoffmwbulhnh easiest to adjust. adjustments are made from side without removing any . No i needed. Uniform, correct adjustment on each wheel quickly and easily obtained. The brake hand Lvu- each operate all four brakes. Total surface is 168 square inches. All brake working cadmium plated to make them rust-proof. MULTIPLE DRY-DISC CLUTCH The clutch in the new Ford is of the multiple dry-disc type, which is the most reliable. Itinhodueuiunoofimc. for it takes hold gently and smoothly. It has four driving discs and five driven discs. COMFORTABLE TRANSVERSE SPRINGS The:rm' are of the transverse, semi-elliptic type; de- signe nmf’ built for the new Ford. Thutypl:,fi‘ which was used in the Model T, was adapted to the new car because 00 berter spring type could be found. They are built of the finest spring steel, and the leaves are wide and thins Bnh-pfingisb:ik:ghofnraingshumgmmmbuofm to give pro| exibility and to meet riding requirements M&Mbodyqpu_ Thesiumdm‘mbuolleflu used in these springs is one of the reasons why the new Ford is such a comfortable car. The construction of the trans- - verse springs also contributes to the s: and efficiency of the L;heefia i HYDRAULIC SHOCK ABSORBERS The finest type hydraulic shock absorbers are standard equipment on the new Ford. These combine with the low center of gravity, the minimum unsprung weight, and the easy riding ities of the transverse springs to make the new Ford one of the most comfortable cars on the road today: THREE-QUARTERS-FLOATING REAR AXLE The rear axle of the new Ford is of the three-quarterss floating type. The axle housings are made entirely of steel, Whnpmuhgmdforgingswasdmbhg.mdifi ferential ing, to which these housings are bolted, is made of rolled ciumel steel. The axle shafts cary none of the weight of the car, the wheels on roller bearin, on the ing. All bearings in the rear axle are of roller type. is by spiral bevel gear. FORD-DESIGNED STEEL-SPOKE WHEELS Ori design and strength are two features that the unique, Ford-designed steel-spoke wheels. Each wheel is assembled by veldgng, and becomes one piece of metal. Spokes cannot work loose. Each spoke has a tens nilnmen‘rhoflooopomds. Outside spokes do not cross, 90 that the- wheels are easy to clean. spokes in each wheel. ere are only 30 ‘BEAUTIFUL NEW LOW BODY LINES eter, gasoline gauge, ammeter and ignition lock sre an instrument panel of satin-finish nickel, illuminated by a lamp in center. Headlamps and radiatoe shell are fully nickeled. Closed cars have ili gyp:sl_mvisord:ldcrmmof. Great care has been in designin, new Ford to provide generous seat s, and ample leg room. Cleas, unobstructed vision is assured CHOICE OF FOUR COLORS The color combinations used on the new Ford are especi: A QUIET CAR ; In every precautipn was tikea to’ brm?(ymum it mats b g ey