Evening Star Newspaper, November 4, 1927, Page 35

- ISEES NEWSPAPERS | BEST BUSINESS AD {Westinghouse Official Says (| They Offer Surest Method ! of Advertising. By the Assoclated Press. { CHICAGO, November 4.—Newspa- R'er: offer the best means of adver- {tising, J. C. McQuiston, advertising {nanager of the Westinghouse Electric {& Manufacturing Co., said vesterday #n a luncheon talk to members of the imdvertising council of the Chicago As- |Bociation of Commerce. |4, The Westinghouse company, he said, had put all its general advertising {funds into newspaper space for the fiscal year. He listed nine reasons ~why he considered newspapers the best mediums: ‘The first, he said, is intimacy—en- #bling the company to give itself a Jocal identity helpful to sa Second, flexibility. *V &ize our products for a given industry #n those sections where such industry predominates,” he said. Third. Co-operative tie-in advertising #with local dealers. Fourth. Reader interest—nearly every \ yrth-while American buys and ¥eads his daily paper. The fifth advantage he listed as in- #tant action—today’s shopping news is Fesponsible for today’s selling. Sixth., Telling the public the in- wustry’s story; the opportunity to Feach the masses with messages of lo- al import and 4t timely seasons. Seventh. The advantage of both lo- €alizing and nationalizing advertising. Lighth. Provides a method check- 4ng results, for the resultant sale is (usually so definitely tied to the ap- 4?pannce of the advertisement as to | %ell whether the ad has paid its way. Ninth. Securing full support of the | sales force, (COLUMBIA HOSPITAL PROFITS BY LECTURE Hecht Firm Donates Boxes for Poiret Address to Aid Institu- tion’s Fund Drive. ‘The boxes for the Paul Poiret lec- Rure in the National Theater next ‘Tuesday afternoon at 4:30 o'clock have “been donated to the Columbia Hospital campaign for funds by the Hecht De- partment Store, sponsor of the emin- ent fashion designer's appearance in Washington. Through the sale of the 60 seats fontained in the group, the committee in charge of their sale, under Mrs. ‘Walter Tuckerman, chairman, expects to add $500 to Columbia’s fund during the current campaign. Although the donation of the boxes was decided only | yesterday, two already have been sold, one to Mrs. Tuckerman and another 1o Mrs. George Hewitt Myers. Among the members of the Colum- bia Hospital Women’s Board who are expected to attend the Poiret lecture ,and to see M. Poiret design three {gowns upon living mannequins on the theater stage, are Mrs. Myron Whit- ney, Mrs. J. Spaulding Flannery, Mrs. Robert N. Stanfield, Mrs. H. B. Learned, Mrs. Robert Fleming, Mrs. Sidney F. Taliaferro, Mrs. Thomas Bradley, Mrs. Harry A. Kite and Mrs. - | grievous < — L3 L In Hollywood | < In Hollywood, gay Hollywood, the movie queens are found, and awe- struck jays upon them gaze, as they go drilling 'round. Their salaries are fabulous, they wallow in long green: and it is fine, we all opine, to be a movie queen. They live in costly palaces, they marry belted earls; they | load their hones with precious stones, most fortunate of girls. Pursued by cager journalists, they've so much fame it bores; and cameras click whene'er they stick their faces out of doors. In Hollywood, sad Hollywood, the would-be queens are found; they come with dreams and gaudy schemes from every stamping ground. The damsels from the villages where peo- ple market hay, perhaps were told they'd harvest gold if they should come this They soon would be celebrities, draw wealth too great to name, when once they stood in Holly- wood, where thrives the movie game. They come so full of confidence, ambi: tion in them burns! They come in droves from cooking stoves and brooms and patent churns. They come from large rtment stores at Punk- town-in-the- d. they come from farms with healthy charms for which there’s no dei d. They are so sure of victory, as they come down the trail, thoush they have heard the vord of multitudes who fail: In Hollywood, grim Hollywood, the dream of hope departs; and up and down the busy town are weary, break ing hearts. It is a yawning sepulchre, it is a ghastly tomb for hopes that keep n maid from sleep, for purposes that bloom WALT MASON. (Conyrizht 1 ) = fiel Bannar Answers Wife. George H. Bannar, publisher of a racing sheet, vesterday filed an an- swer to the suit for an absolute di- vorce brought against him by his wife, Winnifred E. Bannar. He de- nies her charges of misconduct and asks that her petition be dismissed. He is represented by Attorney Ray- mond cudecker. THIS SCOURGE WAS DRAGGING HIM DOWN ALL-BRAN gave him new lease on life when it checked constipation No matter how chronic constipa- tion has become—no one need give up hope of relief.. Read Mr. ‘Williams’ cheery message: “I am on the down-grade in life. Never had any sickness, but of late years have been troubled with constipation. Began to make up my mind that I was about done up. Have taken tablets, eaten fruits, etc., but did not get much help. Began to use your ALL-BRAN twice a day. Have gained 5 pounds. Feel like a fighting cock. Bowels are regular. You s s ave certainly done a lot L. C. Wnuians N. Y. _ALL-BRAN is guaranteed to re- lieve constipation. Eat two table- sp_oonlull daily—in chronic cases, with every meal. Doctors recom- Barry Mohun. M. Poiret’s lecture Tuesday is his first appearance in Washington since a previous lecture seven years ago. In other cities where he is speaking on the relation of the fashion designer to the mode, he has created considerable interest by his advocacy of a return to complete feminism in women’s dress. —_— UNIVERSITIES DISAGREE ON VALUE OF C0-EDS Chicago Says They Are Better Stu- dents Than Men—Northwestern Calls Them Nuisance. By the Associated Press. CHICAGO, November 4. —From Chi- | cago University has come a pro- | nouncement that women are better students than men; from Northwest- ern one that women are getting to be & nuisance. ‘W. S. Payne, recorder at Chicago, sald: “Figures for last year show that 16.38 per cent of the men failed in one or more subjects, while the per- centage for women was only 9.15.” | Ap article in the Daily Northwest- ern, undergraduate paper, says: “Wom- and is getting to be a nuisance—in col- lege and out of it.”” The article points out that woman is in all man’s activi- ties now, club, church, social and poli- tical, and that “she is always in the way.” Authors’ League Elects Officers. | NEW YORK, November 4 (#). Oweén Davis, playwright, and Arthur Train, novelist, were elected presi- dent and vice president, respecti of the Authors’ League of Ameri at the annual meeting of the orga zation yesterday. mend Kellogg’s because it is 100% bran—100% effective. 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