Evening Star Newspaper, November 4, 1927, Page 13

" NARROWING SHOF | STYLESIS PLANNED More Footwear to Be Sold Next Year in Fewer Basic Patterns. § BY J. C. ROY! Bpecial Dispatch to The St . NEW YORK, November d4.—Ap- Proximately 840,000,000 pairs of shoes Wil be sold to the American public @uwing the next year, according to $hoe manufacturers. Although more -#hoes will be sold jn 1928 than in 927 they will be built along the lines of fewer basic patterns and designs hoth men’s and women's, footwear uring this Winter and next Spring. ; This decision, just announced by dohn C. McKeon of Philadelphia, one 9f the largest manufacturers of the €ountry and chairman of the Ameri- ¢an shoe style conference, came as & result of a determination that there must be more sound conditions'in the Tetail and wholesale shoe business it the manufacturers are to hold the ground they have recently gained. Manufactyring Slowing Down. ‘The shoe manufacturing business at the present time is slowing down slightly. This is not an unfavorable sign, being due purely to seasonal conditions, but the manufacturers have come to the belief that the mor- tality of concerns engaged in the retail and wholesale distribution of Shoes is too great for thelr safety. The curtailment of new styles is the medicine proposed for this deadly ail- ment. The shoe manufacturers, who have suffered heavily in the past be- R cause of the tremendous diversity of styles demanded of them by retallers, are now expecting some relief. Mr. McKeon expressed undoubted optimism for the immediate future of the shoe industry and indicated that he thought the new policy would work strongly to that end. ¥One of the most difficult problems the producers of shoes have always faced,” he said, “is the excessive de- mand for unnecessary styles. The re- tallers of leather have been bright enough to insist upon it, even though 1t was, they belleved, the principal rea- son why the retail shoe concerns have staggered under some heavy losses in late vears. Today shoe dealers and distributors are seeing the light, It is surprising, but true, that the retailer in the small town is tlie worst offender with regard to styles demand It is he, and not the average hig city ler, who carries a big diveisity of patterns. When the small town dealer Places an order for 1,000 pairs of shoes, he usually thinks he must have 10 different styles. These sell slowly and finally he has to take such a loss on them that his write-off frequently is ®s high as 10 per cent. If he had or- dered two or three different styles and Stocked them in all sizes, he would have made more money and probably ::IC;;‘&IECI his total volume of busi- Decided on Styles. The National Style Conference has decided upon a series of styles for vari. ous types of shoes for the.coming Spring. According to Mr. McKeon, it has been determined that brown and beige calf will be prominently used for general wear and utility shoes for o As the Spring auvaunces, the color tone of women's shoes will tend to grow continually lighter, moving through the tan and gold belge and rose bush shades toward white jad and finally white shoes. The latter, however, will not be the white shoes of previous years. They will be beaded with colorful trimmings so narrow as to be hardly noticeable, but which, nevertheless, give the shoes an indi- viduality never before seen in white footwear, uccording to designers. In discussing the curtallment of basic patterns. Fraser M. Moffet, presi- dent of the tanning concerns of Amer- ica, voiced an additional note of warn- ing. facturers that an insistent demand for too much of any one kind of leather would bring disaster, not only to the tanners and leather dealers, but to the shoe manufacturers and retail- ers as well. “The supply of leather In the world,” he said, “is not as plentiful as it was. Stocks have been reduced materially from the excessively heavy holdings which obtained just after the war. A rush to one or two kinds of leather would cause such a disturbance that crude. materials would be upset and the business of the shoe industry par- ticular] lamaged.” Dealers report a quiet tone in the hide markets of the shoe manufactur. ing aistricts. Light stocks of hides all over the country are expected to result in susutained prices. Sales of New England light 25-50's at 201, a pound have been reported, but buyers’ ideas are still around 19. S. A. L. EARNINGS SLUMP. Common Gives Way Under Selling Due to Earnings Estimates. Bpecial Dispatch to The Star. BALTIMORE, November 4.—Come. mon stock of the Seaboard Air Line il continues to give way under moderate selling based on estimates that ad will earn considerably less than $1 a share this year, against actual earnings of $5.99 in 1926. An- other factor has been the sharp drop in_loadings. For the first 27 days of October the decrease in traffic compared with the corresponding period in 1926 was 12 per cent. In the nine months ended September 30, the Seaboard earned only $1.77 on its 4 per cent preferred stock. . WILL MOVE T&TILE MILL. STATESVIL . N November 4 (®).—The silk and rayon throwing and weaving plant of the Gagner Mills of Weams, Mass.. will be re- moved to Statesville at an early date, ‘t is announced by Bailey Groom. sec- retary of the Statesville Chamber of Commerce. Work on a structure of some 30, 000 square feet of floor space to house machinery of the plant will begin_in about 10 it was sald. J. G. Ford of Gastonia and New York was announced as engineer. . BUTTER IS LOWER. CHICAGO. November 4 (#).—Butter lower; receipts. 5,484 tubs; creamery extras, 461: standards, 44%; extra firsts, 4315a44; firsts, 40a41 36a38%; eggs unchanged 3.198 ca: He served notice on shoe manu-t [TRADING BRISKER IN MEAT MARKET Cooler Weather Spurs Busi- ness Here—Butter and Eggs Continue Firm. Cooler weather this morning re- sulted in fairly brisk trading in the meat market, being the first morning of seasonable weather to put life in the market. Lower temperature Is expected to further increase business. More life in other lines of business alse was reported, Consumers increas- ing their demands for meats, it is stated, made a corresponding increase for vegetables. Poultry, butter and eggs, always in demand, moved falrly well this morn- ing. The butter and egg market con- tinued firm, high prices prevailing, while poultry prices were reported ex- ceptionally low. Prices of most commodities this morning were substantially the same as prices quoted yeaterday. Today's Wholesale Prices. Butter—Fresh, 1.pound prints, 54; tub, 51a52: store packed, 30as1. Eggs—Fresh selected, 47a48: hen- nery, 55a80; current receipts, 45. Poultry, ~alive — Turkeys, 42a43: fowls, small and medium, 22a23: large, 26a27: Spring chickens, 20a22; roosters, 19 ducks, 18a20; keats, young, 70a75; old, 35, Dressed—Turkeys, 48a50; Spring chickens. 28a30; roosters, 21a23; ducks, 18a20; capons, fan heavy, 38a40; smaller, 35; keats, 80a90. Meats, fresh killed—Beef, 18a20; veal, 25027 Jamb, 3 fresh ham, 21a22; loins, 21a23: shoulders, 18a19: smoked hams, 24a25: smoked shoul- ders, trip bacon, 25; lard, 1413a15; calves, 16: lambs, 12. Fruit and Vegetable Review. ‘Today's market report on fruits and , complled by the Market ice, Bureau of Agricultural ys: Apples—Supplies moderate: demand good, market steady; boxes, Washing. ton, medium to large size, extra fancy, Deliclous, mostly 4.00; Romes, mostiy around 3.00; bushel baskets, Virginia, unclassified Yorks and Romes and Black ’rw‘ifs 2% inches up and 2% inches, wide range in prices, 1.00a1.85, mostly 1.25a1.50; Pennsylvania, un. classified Grimes, 214 inches up, good quaiity but russeted, 2.25. Cabbage—Supplies moderate; demand light, market stead New _York, per hundredweight, Danish 1.00a1.13, few 1.25. Celery—Supplies moderate; demand fafr, market steady: New York, 2-3 3 8, mostly 2.00; few high as 2 zly.poimry quality and condition, low as .50, Grapes—Supplies of Bastern stock moderate; demand good, market steady: New York, 2-quart climax bas. ket Concords, 18; Catawbas Salems, 15; 12.quart climax basket Concords, 80a85; supplies of Western stock 1tb- eral; demand moderate, market about steady; California, lugs Flame Tokays, 1.50a1.75: Emperors. mostly 1.50; lugs Flame Tokays, few low as 1.25. Lettuce—Eastern supplies ligh THE EVENING STAR, WASHINGTO 0 early sale: reported; Western supplies moderate; demand moderate, market about lnmdy: California, crates Iceberg type, 4-5_dozen, 2.75a3.00: ordinary quality and condition low as 1.50. Onions — Supplies light; demand light, market dull; New York ani Ohlo. 100-pound sacks yellows, U. S. No. 1, medium to large size, 1 few New Yorks, medium size, Potatoes About Steady. Potatoes — Supplies moderate; de- mand fair, market about steady; Idaho, 110-115 pound sacks Rurals, U. 8. No. 1, 2,50a2.65: Pennsylvania_ 150- pound sacks round whites, U. 8. No. 1, 3.00a3.25: Michigan, 150-pound sacks Russet Rurals, U. 8. No. 1, 3.25a3.40, mostly 3.25. String heans—Supplies moderate; demand light, market dull; Virginia, Norfolk section, flve-peck hampers, green, 1.75a2.25; best mostly 2.00e 2.25: ¥lorida, 7-bushel hampers, flats, 2.25: Red Valentines, 2.00. Cucumbers—Supplies light: de- mand light. market steady; Florida, square bushel crates, No. 1, 5.00. Eggplant—Supplles light; demand Jlight, market dull; Florida, pepper crates, fancy. few sales, 3.00 Squash—Supplies moderate: de- mand light, market dull: Florida, pepper crates, fancy, wrapped, trad- ing slow. 3.00. Tomatoes—Supplies moderate: de- mand moderate, market about steady; California, lugs, ripes. wrapped, 2.00a 2.25; poor condition, lower; Ohio, 10- pound backets, hothouse stock, 1.50a 1.76. Caulifiower—$upplies ~ moderate; demand moderate, market steady; New York. Long Island, crates, 2.85a Sweet potatoes—Supplies moder- ate; demand slow, market weak: Maryland. East Shore, bushel ham- pers. vellows, No. 1, fair quality, 75; few high as 85. o READING COAL HOLDINGS OF B. & 0. NEAR DEADLINE Speculation Rife as to What Road Will Do With Certificates Valued Today at Nearly 12 Million. Special Dispatch to The Star. BALTIMORE, November 4.—Specu- Iation is rife in the financial district relative to the disposition the Balti- | more & Ohlo Railroad will make of its holdings of certificates of interest for Philadelphla & Reading Coal & Iron Co. share: Less than two months remain in which to exchange the certificates for the stock. The belief prevails in some quarters that the United States District Court will be asked for a further extension of time. The deadline for making the exchange, unless the court grants an extension s January 1, 1928. Certificates held by the Baltimore & Ohio entitle it to 303.300 shares of the stock of the Philadelphia & Read- ing Coal & Iron Co. In the event the Baltimore & Ohio does not sell its holdings it would cause no surprise if the certificates were placed in the hands of a trustee to be held subject to the jurisdiction of court pending final disposition by the railroad. These certificates came to the Baltimore & Ohio in the segre- gation of the Reading rallroad and coal properties ‘ordered by the United States Court. ;’rennt market value e;r :ho Baltl- re & Ohio's holdings is in excess 2;0311:10,000 Earlier in the year the certificates had a market value of more than 458,00 Berry & Whitmore Co. Jewelers and Stationers—Established 1894 Corner Eleventh and F Streets N.W. REMOVAL SALE AND ABSOLUTE CLOSE-OUT OF OUR PRESENT STOCKS We deeply regret that many were disappointed in gaining admittance thus far to our store during our ABSOLUTE CLOSE-OUT,and some that were admitted were not able to find a salesperson to attend to their wants. Come now! We have engaged more salespeople, and are sure that we can wait on you. Do you wonder why the crowds? Many articles in our stock being sold at HALF PRICE Our Vast Stock Is Complete WE PROMISE YOU OUR NEW STORE that the last article in be as good in quality as the will be as great or greater. the values this splendid stock will we sold, and PUBLIC TO HAVE FULL BENEFIT of every price concession and the privilege of buying this marvelous GIFTS FOR THE HOLIDAYS Shoe Department Store Simply “Brimming” Patent or Kangur Kid, Patent _or Black Kid, Black Satin or Patent. Styles Be- ;,Mu Those A Wonder for Wear! IRLS’ Brogue Oxfords, in golden brown elkskin, col- legiate effect, in every sense of the word. AA to D wide. HYzte2.... 2% to 8.. Swanky, Collegiate Wonders, for Wear! Girls’ High Shoes ISSES’ boots in tan calf, patent leather or gun metal. Nature shape combi- nation lasts. Goodyear welt soles. AA to D wide. -$3.75 8% to 11.. -$4.00 11% to 2. 21 t08.... .$5.00 “Gridirons” Best of Boys® Shoes GRIDIRON Oxfords for boys. A husky style. Style pic- tured, A to D wide. 9to13%3.......... 1t06..cc0iinnean Growing Girls Love This One (GROWING _ Girls' Pump. This model with a new cut-out is extremely chic. AA to D wide. With Important Events! $6-50 —$7.50 —$8.50 Shoes! IGH lights . . . the French vamp and the high arch that hugs the instep . . . the new Fall colors, accenting brown . . . all the leathers, including reptile effects . . .. suedes and satins . . . shoes that run the range from the collegiate novelty walking oxford to scintil- lating slippers for occasions de luxe. Family Shoe Store, 310 7th St. Boys’ Collegiate “Gridirons” SNAPPY collegiate model— for wear and comfort. In tan or black, trimmed with varsity grain leather. A to E wide. Stylish Junior Misses GROW[NG girls will love this tan calf novelty, with alligator grain trim, AA to D wide. 11Y; to 2. Child’s Play Shoes . TURDY, tan or patent leather, with flexible, all- leather Goodyear welt soles. Rubber heels. Stoll... Misses’ Stunning “Ties” GIRLS' Fall Ties. This one in patent leather, alligator calf saddle. Very new and enchanting. AA to D wide. Stunning for Girls PATENT Leather or Tan Calf “Ties" of remarkably stock up to the last days of open- ing the doors. We owe this to you, in appreciation of your past patronage. NO, WE ARE NOT GOING OUT OF BUSINESS Our lease on the pres- ent store expires Janu- ary lst, 1927. We must cositively vacate by that time. COME HERE FOR THE GREATEST good quality. Novel Lizard Sl ... eieen 3 11% to 2. 235 to 7.. At 610 13th St. N.W., will 8% to 1l...............$3.75 be the most beautiful and modern in Washington, and we will open it with an entire new stock of superb Jewelry, Watches, Silverware and Stationery. This is the rea- son for The Absolute Close-Out of our present stock, as Positively we must and will close out our present stock before Janu- ary 1st, 1928. 1] S g trim. B‘i‘:rf::)x,i.g inAde'EEg: 1% to 2.... ..$345 1‘1'35 to 2. $4.00 DINGS—You can buy here ..$395 2 to 8.. .$5.00 2% to 8....... now for less price than you o i e ever thought possible. Dia- Gridiron ‘High Cuts’ ’ Constant Foot Comfort for Women! monds, Watches, Clocks, Jew- Two-Strap Oxford BOYS' Gridiron—for 1ittle BLACK Kid Turn LACK kidskin Sole Oxfords, rub- with turn soles, ber heels. C $.50 steel shank, 33.56 to EE wide.. rubber heels. . “Constant Comfort” High Lace ¢ g Shoes, $5.00 elry, Silverware and Jewelry Sl 1 3 3 an Novelties, such as you and your it oF HACX=- i oTadh e Women Who Must Be on Their Feet! families have bought here for 33 Rubber heels, A to D wide. years—the kind that have made 90 I si s ievnseree S3TE _Berry & Whitmore Co. famous all sl $4.00 over the world. S e They're the ones who ap- preciate “Family’s” immense assortment of Stylish Shoes that ere also aich support- ing and scientifically correct. Constant Comfort Wilbur Coon Shoes..$9.00 Shoes.........$350 to $§ Betey Rots Arch sun. o Groves® Fose' Atk high Fam-Li-Pedic Shoes...$6.50 and low Shoes...... $9 DISAPPOINTED. Berry & Whitmore Co. Corner Eleventh and F Streets N.W. OUR FIRST SALE IN 33 YEARS SHOE STORE 310-12 Seventh St.NW, 54 Years of Satisfactory Service