Evening Star Newspaper, September 15, 1926, Page 45

THE EVENING STAR, WASHINGTON, real improvement -r - D. 0, WEDNESDAY, SEPTEMBER 15, 1926. . in motor lubrication With this oil you can actually feel the difference in the operation of your car & 7 Advantages found only in *Standard” Motor-Oil 1 Constant lubrication-film on metal surfaces. 2 Frictionless operation, in a practical sense, even upon starting after idle- 5 Better hill cimbing and smoother operation in high gear at low speeds. 6 Negligible carbon, clean motor and cjean spark- “STA - MOTOROI _is not running, oils of the NEW kind of motor oil has been developed —an oil that not only furnishes perfect lu- brication but one that actually improves the whole performance of your car. Motorists tell us "they can feel the difference. This oil represents @ new principle in motor lu- brication. The Standard Oil Company has been perfecting this principle for three years, and has recently brought to a concusion a long series of road tefts—concluding the many different kinds of tests to which the oil has SN K oil and gas consumption has been unnecessigily high. It is here that «Standard” Motor Oil is so definitely superior to oils of the old type. Duc to the new principle which it embodies, *Standard” Motor Oil clings permanendy to all metal surfaces — whether in motion or standing idle—thus providing frictionless operation from the first moment the motor is started. This is not due to the oil being thick or too heavy in con- sistency. It is simply because it provides a greater factor of oiliness. Itis been subjected before it was an oslier oil, offered to the public. Overcoming friction when friction is worst Dhuring periods when themotor uswal type tend to drain off Sokid ine shows bow bearings and cylinder walls, leaving unprotected areas on these parts. When the motor is started after these periods of idleness there occurs that dreaded grinding of metal on metal which almost incvitably leads to scored cyl. inder walls and injured bearings. Even when the motor is running there are.areas which are lubricated only in’ a spotty fashion —with a de- cidedly uneven, and often dangerously thin film of oil between rapidly moving metal parts. It is on account of this faulty lubrication, here- tofore unavoidable, that most damage has been done to the motor. It is here that ‘power has been lost, crank-case dilution has taken place; under load, sending up the temperature of metal surfaces. Dotted line shows that new oil with- stands much greater load before femfmwue of machinery rises, and then only slightly. Try it in your car This new lubrication develop- ¢ ment makes possible other un- usual benefits which you can easily test for yourself in your own car. Use the same fuel, the same adjustment, the same of everything—except the oil. Then try it on a hill or two that you know as well as your own driveway. Try it throttled down in traffic. Notice how much less oil you use—somewhere wp around 309 less if even saveonfuel—probably from 8% to 12%. As for. carbon, not only will this oil form little or no carbon, but it will tend to soften and clean out o0il bresks down some of the carbon already formed. Now take = the car out, put your foot on the accelerator — can’t you feel the difference? «Standard” Motor Qil on sale now at «Standard” Service Stations and at dealers. STANDARD OIL COMPANY L (New Jersey) ND L g ARD” made with specific cars before this oil was offered to the public @ Dodge 1a an actual 1080 mile road test run from September 24th to October 22nd, 1925, using a Dodge Touring Car, the new “Stand- ard” Motor Oil showed a decided saving in both gasoline and oil consumption: 40.99 increase in oil mileage 1 incresse in gas mileage There was also apparent a mmch si moather :‘pedon of the motor, more power and less uggishness on the hills. T Dl Buick A Buick,in a test of the new "Scandard™ Motor Oil for carbon deposit, showed aston- ishing results. When the car was examined before the tests, there were heavy carbon de- posits on cylinder heads and pistons. The new “Standard” Motor Oil was then put in the crank-case and the car run 2,969 miles and again examined. Most of the carbon bad dis- — the slight amounnt remaining was . easily wiped off with a cloth. Ford Ford 1 2 609 mile road test oma.Foed Coupe run September 24th to-October 1925, the new Motor Oil a substantial decrease in both oil and gas consumption: 12.8% increase in oil mileage 12.3% increase in gas mileage And the driver could actually feel a difference in the operation of his car—improved pulling, snappier pickup, elimination of the drag which the motor had previously shown on hills and removal of the carbon which had been in the motor when the new oil was pat in. . Hudson 1n a 992 mile road test run with a Hudson Touring Car from September 24th to October 22nd, 1925, the driver, a skilled mechanic, tabulated these results: 27.1% increase in oil mileage » 124% increase in gas mileage And the driver reported decidedly smoother opeflximnfdumolvrl!lfl!peedl,mon power and less drag on the hills. p Mack Tested on the road from September 24th to October 220d, 1925, for 3,779 miles in a big AC Mack Truck new “Standard™ Motor Oil showed splendid results: 19.5% increase in oil mileage 20.9% increase in gas mileage Less friction Cooler motor Increased power Less motor drag Other Mack Motors tested for carbon deposit demonstrated that the new "Standard” Motor Oil removed existing carbon and deposited none itself. economy: 19.5% increase in oil mileage 13.8% increase in gas mileage Additional tests on White truck motors with “Standard” Motor Oil show a decided de- crease in carbon deposit, less friction, cooler motor, smoother running atall speeds and bet- ter all "round lubrication. CARBON Remarkable demonstration In addition to its other virtues, this new “Standard™ Motor Oil is extremely effective in cleanin, cylinder walls, piston heads nng spark-plugs. Its black color even after the filling bas been al youwill wantto geeridofit. Second flling procedure H-: filled up thesecondtime