Evening Star Newspaper, April 1, 1926, Page 44

THE EVENING STAR, WASHINGTON, D. €, THURSDAY, APRIL 1, 1926. - Made by the method France uses tor her finest toilet soaps - T his new different soap that women demanded for therr personal use Satiny—rich—with the fragrant magic lather that makes you fecl so exquisite The delicate bloom of your satiny skin—it’s too precious to trust to anything you're not surc of—Lux Toilet Form is made by the French method to guard it % < Is keeps the ghw beauty of your hair s0 safe . .?‘,}lfi That prodigal instant lather—how men appreciate it AR &|LEASE, please make us a new soap—a Toilet Form “un vrai savon condensé™— firm, delicious, lasting, different soap,” women wrote us. “Some- *Its lather is so soft and delicious—it leaves my skin so soft thing as exquisite as the French soaps we 2nd ffESh“,i_l“?l‘“:i;“S fete}llintg.‘" ;?“’edlyffi]‘:t:fC“Ch met}}:od : 2 ves Lux Toilet Form that instant caressin er, even where pay such absurd prices for. g‘:rater is hard. Always—everywhere—it gigves that intangible, “Make us a soap for personal use we but oh, so real feeling of luxuriousness—the same feeling that can adore as we adore them,” they asked. “A soap that hasmade you willing to pay 5oc—75c—8$1.00 for imported soaps. will caress our delicate skin as imported soaps do.” *“The fragrance is delicious—wonderful—delicate,” women en- thuse. “Un vrai savon parfumé.” It was a European perfume ex- And—because the makers of Lux are known all over e g i E pey el ' b ¢ pert who determined Lux Toilet Form's delicate fragrance. urope and the world, as the world's est makers of wpp . e%kn WATER —every degree of it — W P R g g It's so wc')r{derful for the bath, too—my husband loves it— oelGHTLY FRAGRANT, fine-textured, on the Continent taught the French the P> i the moment it's WEE yourget sgch lather.” Ah, that i what lasting, with the blessed dancing lather, secret of toilet soap that always lathers. ‘We made Lux Toilet Form! you wanted, fastidious, charming women—an exquisite S0P eyer hard water can's quell, Lux Toilet 4 4 . you could use for everything and not feel wickedly extravagant. ; o pg? Lux Toilet Form is made by the famous And ‘then when women had used it—we asked them what A true “savon de toilette™ for all the finally. g Form‘.:atdruggms , department stores, French method. 10c. they thought of Lux Toilet Form. grocers” and ten-cent stores! 10c. “And that darling lavender and white wrapper—it’s like a I adore it—it's so smooth and firm and lasting—just like charming cross-stitch sampler.” Lux Toilet Form is at druggists’, French soap.” Ah yes—for Lux Toilet Form is made by the very department stores, grocers’ and ten-cent stores. Ten cents. Lever method France uses for her finest toilet soaps. This makes Lux Bros. Co., Cambridge, Massachusetts. The most precious baby in the world—yours—is as safe in his Lux Toilet Form bath as in your arms