Evening Star Newspaper, March 21, 1926, Page 115

THE SUNDAY STAR, WASHINGTON, D. C.—GRAVURE SECTION—MARCH 21, 1926 Guco loares may look alike and yet be very different in taste and food ralue Go-day only an expert can Judge the quality of bread / - Do YOU FLATTER YOURSELF— that you can tell anything at all about bread by the looks of the loaf? < HEN you are perfectly honest with yourself, don’t you have to admit that you could not tell one loaf of bread from another if it were not for the wrapper? You go into the grocery store. The counter is piled high with loaves, all very much alike — at least as far as looks are concerned. How can you tell what kind of ingredients have gone into these loaves? How judge of the care and skill with which they have been mixed, raised and baked? Two loaves may be absolutely identical in appearance, yet one may be at the very top of the scale in food value. The other at the very bottom. And only an expert could tell which was which. Take the mere matter of the different flours used. Flours vary much more than you would think possible. Yet these differences can be detected only by a trained chemist. The addition of fresh milk to the recipe increases the food value of your bread, and improves its taste, tex- ture and keeping qualities. But only a trained expert can tell by examining a loaf whether it has been made with milk or not. It comes down to this: You have to take somebody’s word for the quality of your bread, just as you take Copyright 192 by The City Baking Company m Ghe seal of the City Baking Institute \\}1 / 8 your guarantee of fine quality in somebody’s word for the mechanism of your washing bread machine. : T You don’t pretend to understand mechanics, but you > do know that there are reliable “ makes™ —put out by firms which stand squarely behind everything they sell with a guarantee of quality. INGREDITNTS GUARANTFID ‘Every loaf tested and guaranteed At your grocer’s there is a loaf that carries this kind of a guarantee. On the wrapper of Rice's bread you will always find the seal of the City Baking Institute. This means that each loaf has been submitted to a series of rigid tests by skilled chemists in our own laboratories ‘ and marked 1009, in quality of ingredients and in per- ‘ fection of mixing, raising and baking. N When you buy Rice’s you can be sure of its quality — just as you do when you buy any guaranteed “make.” If you have not yet tried it, order a loaf today and see how good it is—how fragrant, delicious and satisfying— how daintily it slices, how well it keeps. And whether you market in the morn- ing or afternoon, you always get bread fresh from the ovens, because Rice’s bread is baked twice daily and rushed to your grocer. = &rery loaf bearing the seal of the City Baking Institute has been tested and guaranteed by experts Begin to-day to give your family this tested and guaranteed bread.