Evening Star Newspaper, October 4, 1925, Page 71

CAR SALESMEN OF TODAY DISCARD OL Keeping Pace With Trade Developments When Demonslra!ing Auto Qualities for the Prospec By WILLIAM UL Up a hill in high gear; a quick s 2 brief spin with the speedomet istering *“50"; over a r 30. This is the fleeting vision of the demonstration ride of yesterday. Today Automobile Row is giving a totally different demonstration to dis cerni; motorist and tomorrow verhaps, may make still oth mands upon the gentle art of the public transportatior Alveady the 100 replaced the larly among the Dealers are going to to sell cars, some even itions in cars alre nd hazarding the pos ale through poor perform- | &nce with a car less inherently trust-| worthy Following this trend, car demor ble | n of the | i future sees uviting the prospect to take b car, then in one in fits miles, followed by or Year's service and, that has been driven tw miles. Since many built after the ousand-mile | mark, it is not anticipated that sales men would go farther into the future | with @ prosp This is prophetic, | but_entirely logical if one were to| e the trend in motor vehiclo | smanship. 1sand v thou rs are ve Policy of Latter-Day Salesmen. | | In an effort to meet the demand for | hat will prove a ¢ | h nt perform ies of conditions, | ; ive sutomobile sal ke it a point to get in touch wi mo- ! torist long before he is actually in the market for They show the prospect what the car would do | in zero weather when the streets are coated with ice. They do not attempt to close the deal. Then, on a hot Summer day, they give another dem- ition in the same model, with a view to proving that the car is equally #0od at both temperature ranges. Finally, they put their favorite car| 10 test on rainy night. | The motorist who finally buys a car after such a1 demfonstration knows | what he is gett seen the udverse i day when the salesr held = wheel throughout the entire dem: onstration is gone. The prospect no adays takes the wheel at the start and keeps it. He blunders through the gears and treats the clutch with the usual disrespect of a novice, but if the car endures it all it is an argu- uent in its favor. Climbing a hill in high gear, as the big feature of the demonstration, no longer puts over the sale. The dis criminating car shopper wants more. le wants to see the specdometer touch 3 aps 40—at the top of 1en n n | > hill for several hundred feet, just for an insi Then it m &ccelerate without a trace of hesita- tion. It is a large order, but the modern cars seem to be able to meet the re- | only THE SUNDAY STAR, WASHINGTON, D. €., OCTOBER 4, 1925_PART 3. OTORS and D-TIME RULES ‘tive Purchaser. quirements. And, in addition to per- forming, the new cars are frequently ealled upon to impart to the driver a sense of relaxation and security at | high speeds and over rough roads.| This is perhaps one of the most teresting features of the change ti has come over the time-honored | demonstration ride. | The experienced salesman is psy hologist enough to know that when he family is in a happy frame of mind | ar will seem (o be doing much | s. That is the | . the demon. | of Summer | ree that cost father | nothing and ordingly blinded him to the shorttomings of the early cars. | me of the morel progressive and salesmen actually are re- | versing the process. Some are even so sure of the plea ure to be derived from the car the handle that they offer demonstrators to any who is in need o noon’s transportation. rts off thinking about ev but the car, and then suddenly realiz that the r is meeting his require ments in a most surprising manner. | He begins to enjoy the trip. | It is a tribute to present-day auto-| mobiles to have salesmen picking bad roads for prosp to enjoy ing over. In demonstrating one car it 1s the pollcy now to show prospects that they can be comfortable and fe at speeds above 40, mile after mile. Increased experifence in the use of is helping to raise the stand- of demonstrations. For instance, the careful buyer now pays a great | deal of attention to the matter of con. ancy of the akes. He knows that | any bruking system can be adjusted to give a sudden stop under favorable conditions. What he demands now is satisfactory stopping mile after mile, and under all ‘sorts of weather con- ditions. Same With Steering. Tt is somewhat the same with steer- ing. Highly inflated front tires on a| car not designed for balloon tires will | 1y well. ons the pr ar with the T ted as well as when they are prop- | erly inflated. | Just because the car delivers excel lent gas mileage on the demon®ration ride is no assurance of good aver age mileage. The new prospect for a car takes the demonstrator on a long trip through traffic and finds mileage at its worst. In this way, too, he comes to learn something about accel-| eration by matching the car with others on the road. It is one thing| to step on the gas during an accelera- | tlon, leaving some wreck of & flivver | in the dust, and quite another story | to match the acceleration of cars| c | that don’t seem to want to lag behind | in traffic. i Gone also is the fine day demonstra- | tion, the inspection trip which for ob vious reasons was formerly scheduled for sunny 's when one felt | happy and extravagant. Demonstrations are keeping pace with yvearly improvements in the con- struction and design of automobites G Dr. William Shattuc, the dashing doctor, who gained the sympathy of the crowd at Laurel Shattue has o take high he Lower inset: Vie Spooner, young millionaire of Boston, one of the latest converts, and won eighth place in the Labor d: Upper inset: One of America’s conte he failed to fi engine trouble on the fi Speedway wi roaring rond. He is 23 years old account of engine trouble, I |SPEED TESTS AT LAUREL TO POINT CAR OF FUTURE Auto Racer of Today Becomes Stock Car of Tomorrow—Advances in Motors Mostly Result of Innovations. When Peter de Paolo, the American speedw together | with a galaxy of spee stars dash | away at breakneck speed over the new | Baltimore- Washington Speedway at | Laurel, October 24, car owners, driv ers and motor enthusiasts will be af. | forded another opportunity to peep into the future of motordum. The race course, not merely the laboratory of motordom but its continual logue as well, has become America’s | opportunity for successtul automotive | erystal gazing, and the new race at| the new speedway is expected to re- | veal many st possibilities for | the near future. What is accomplished on the speed. | ways of today becomes the customs of tomorrow. Adv es of automoblle racing contests long have recognized this, but the motoring public, astound. ed at the daring of the speediw: artists and thrilled with the roaring of mad motors, is only just commencing to appreciate the importa e of rac- ing u8 a forecast of coming events. Cut Size of Engi The speedways early predicted the shrinkage in engines. Back in 1811 Ray Harroun won the first 500-mile champion of es. Indianapolis race with an engine of | 447.10 cubic-inch displacement. That seems like a tub of an engine com- . July 11, when he was first out of the race on account of e of medicine for automobile racing and is returning to the Baltimore-Washington ming ever - to the automobile racing sport, will be seen here with veterans of the y race at AltooRa. nt Itallan Grand Prix at Monza, Italy, Peter Kriess, stal an race, but his performance in the trial runs put fear i iven up his pract nors in the forthe ders in the re nds high in the automobile racing game. On h in the It 1 the hearts of the European speedway aces. Shift at Hill-Top. | Shifting to second gear when going downhill is simplified by doing the jab on level ground just before starting the decline. Most drivers wait until the car starts rolling down before trying to make the shift. It is the rolling of the car that upsets their calculations and causes them unnec- |’ ry trouble. Chan, models have their concomi- tant in changing demonstrations. The automobilist is arning this and bene. fiting by its application. (Copyright. 1 The Bureau of Public Roads esti- mates that at the end of 1923 surfaced roads in the State highway systems totaled 111,400 miles. rows Upon You You can't help There's a distin Duco colors, t] see and drive this The Initial Cash Payments Are— car at once. aglmirlng‘the beauty of the latest Oldsmobile Six. ction about its fine new Fisher Bodies, in two-tone hat impresses you instantly. Drive the car-—and you're doubly impressed. You're amazed at h. smoothly and quickly it accelerates—how-it qualities you've associated only with more in justice to your sense of satisfaction ow easily it handles, how combines all those driving expensive cars. Certainly and your pocketbook you should Touring $326, Coach $343, Sedan $370. Your present car can be used # whole or part of the initial cash payment and the 1835 14th Street DEALER balance in monthly installments. Pres| DISTRIBUTORS Open_Evenings CENTRAL AUTO COMPANY Potomac 1000 , Alexandria, Va. Examinations Required. | Fire Hazard Law. | The District f Columbia and seven| California has taken steps to reduce| If one end of the pliers is ground States require the examination of all| fire hazard and prevent forest fires' down it becomes a very handy screw 5 g cently motorists from | p ust as ool {3, sometimes (t{nneclk‘ut, {!ar)land, Mnssaehuse}lsr throwing lighted cigars, cigarettes or Michigan, New Hampshire, New|other burning substances from mov- Jersey and Pennsylvania. ing automobiles. Two Tools in One. N NN NN \\ N Mouch of the smoothness of the Peerless Six is due to the 7-bearing large diameter crankshaft. “Whip” is eliminated. Light, reciprocating parts are balanced to a nicety as- suringvibrationlessaction. THE PEERLESS MOTOR CAR CoO. Cleveland, Ohio | miles ahead | ear, but the pas pared with the small displacements now seen on practically all popular cars, but {t was an advanced idea in its day. While Harroun was clipping off 500 miles on_the speedway many a 1911 model Lozier was snorting away on the streets with a piston dis- placement of : inches. When the s were getting g r new results and breaking old records | with smaller mous the: of tod: ines, however enor- seem to the motorist nk and file of ca en efficfency. was putt with a inches, As late as 1914 Mitchell a 413 by 7 motor ement of 596 cubic al stood at 443 as late as 1913 3 Peerless topped_the list with a displacement of 825 cubio inches, a power plant equivalent in combustion capacity to four modern motors, which are now capable of doing everyt the old cars did and more. Piston now current ays are sull e passenger r is rapidly catching up. Today edway dis- placement is slighily over 120 cubic Motor cars that will answer y demand of the exacting motor- ist now range from 200 to 300, ex- displacements it 1s more convenient to remove the | cluding some of the very small en- nut that holds the two sides together | gines and some of the more powerful and use the screw driver side alone.! ones. It does not require much im- " Built to go there - and back again Smoothly—Comfortably—Surely NOW the pleasure—the real joy of sitting back of a motor so smooth—so vibrationless—so all-fired dependable that you are absolutely unconscious of -me- chanical limitations. The Peerless Six motor is so powerful and so flexiblé¢ you seldom have to shift gears. Most- ly, you just sit in comfort and steer. Loafing along with traffic New Low Peerless Six Prices 5-Pass.Phaeton - $1895 Sport Roadster.-$2195 7-Pass.Phaeton -« 1995 s 5-Pass.Coupe - 2295 5.Pass. Sedan 7-Pass. Sedan - $2395 - 2595 All Prices F.O.B. Factery pro- | W were still lagging behind in point of | agination to foresee the passing of all displacements over the 300 m and then all that are over the mark. 100 Inches Goal. By that time the average displace- ment of the racing car will be dow below 100 cubic inches and the motor will be bus; dels more in kee what the race track offers. T belief i3 that what can be done o1 the race track can be done on the highv This even applies to speed. A. 1. Riker in an electric back in 1800 clipped off 50 miles of Long Island turf in 2 hours, 3 minutes and 30 seconds | This was “fast.” At that time the average driver was taking hir life in hands at anything over 10 or 15 miles | an hour. The experts were relativels safe at 20, hut only daredevils went faster. At the Baltimore-Washington marathon {n July De Paolo clipped | off 230 miles at an average of 123.33 | miles an hour. ¢ smaller scale, Lut deflnite following the racing car., the car of the average automobile er has gone from a typical aver- | age peed of 10 miles an hour to something around 30. With a little more system in highway management and safety a fair average /touring speed may shortly be boosted to 40. 8o does the speedway influence the highway. Perhaps one of the best fllustrations of this is the warning { to road builders to the effect that if | roads built today are to serve the mo torists of tomorrow they must be pro | vided with banked curves. In fatling to appreciate the limitations of the auto- | mobile in turning curves at high speed many motorists have met with seri ous ‘trouble, vet the highly banked curves of the nic speedway have been a constant reminder that when speeds reach a certain limit curves | must be built to offset the tendenc: | of the automobile to skid. | Laurel Banks High. Everything on the speedway done on an exaggerated scale, but this | has tite advantage of emphasizing its | value as the forerunner of everyday motoring. The Speedway at Laurel offers curves hanked to such an angle that one of the tiny flashes of steel has to travel at least 90 miles an hour to cling. At the speeds, how- ever, at which’the cars will take these curves a curve banked any less would mean u skid. Speedway cc struction therefore reveals a high tv of scientific knowledge of traction in its relation to speed. The same thing will be required in the bullding of highways, curves being banked in o e with the customs of the tinued on Tenth Page) | ni or leading the pack up a hill, it's all the same —smoothness un- varying, power inexhaustible. You will remark these things when you drive the Peerless Six. You will realize wh: as the best Six offered to the public today. We will gladly lace this car at your disposal or you to drive. day and time convenient to you. it is known hone us of a Limousine - - $2695 PEERLESS PEERLESS HAS ALWAYS BEEN A GOOD PEERLESS MOTOR COMPANY 14th and P Sts. N.W. " Washington Branch ! DEALERS CAROLINA PEERLESS (0., BLUEFIELD GARAGE, PIEDMONT Bluefield, W. W. Vi -Lynchburg, Va, . Mai MOTOR CoO., ENOS M "OR 1837 W. Broad, ., CAR in 9820 COMPANY, » Richmond, Va.