Evening Star Newspaper, October 2, 1925, Page 44

THE EVENING éTAR, WASHINGTON, D. C., FRIDAY, OCTOBER 2, 1925. 'HOW TO JUDGE 2 HOSIERY WISELY g The clever wuy way to make comparisons. How to get the utmost in value. How to analyze this H ! important part of your apparel oW on zspaya z‘e . | “What need T pay.” many women are asking, “to get good hosiery?” “Why do I have to buy so many pairs?” “Is hosiery flimsier, poorer than formerly?” The answers are not so s difficult as they seem. There O e 2)’1 | are a few simple guides which every one should know and follow. The situation appears con- fusing, but it is largely made so because of wild claims which one can easily analyze and come to the real truth. Much can be saved every vear if one will shop more cautiously. First, discount all wild claims. For instance, there is u the subject of “full fashioned.” I'he genuine “full fashioned” * : hosiery is hosiery which is read 2 k | knit to conform to the shape of the leg. ILook for the seam which extends from toe-tip to top of stocking. Imitation “full fashioned” is the old-style tubular hosiery with a fake seam merely up the back. There is no seam on the bottom of the foot. The genuine “full fashioned” hosiery keeps its shape—while the tubular loses its shape after the first washing. The chief guarantee in get- ting genuine “full fashioned” hosiery is the label of the manufacturer. For instance, when you buy Kayser hosiery you are guaranteed the gen- uine “full fashioned.” # kS “Pure silk"—any one can claim. “Pure dyes’—any one can claim, So when one goes to the counter to buy, one cannot s tell by “feel” and Some hosiery is weighted so as to make it feel heavier. If there is any skimping on the dyes—if pure dyes are not used—the fabric will rot and the life of the hosiery is shortened. Again, your guarantee that the hosiery you buy is pure silk and that pure dyes are used, depends upon the label of the manufacturer. When you wear Kaysers vou are guaranteed pure silk and pure dyes—and you need have no doubts—you run no risk. Your pocketbook will prove to you that pure silk and pure dyes give long wear and economy. O As to price. To pay less than $1.350 is extravagance. For ' thiat amount you can get a very satisfactory hosiery—full fash- loned—pure silk and pure dyes. Naturally, if you pay more vou get a hu:hcr grade with dockm)( lace panels. etc. What about “runs?” This'¥s a constant annoyance to every, woman How duappmmmg it is to-paw good money for a pair of hosiery only to find after wearing them a few times that garter runs appear. A clever invention ends this.an- noyance. It is called the Marvel Smpe' This is an_exclufive féa- ture in Kayser Hosiery and saves every Kayser wearer irom cxp% and annoyance. Style features? To slendeiza the ankle, Kayser offers the» (hm’?r 4 = Heel* This is a style feature-wh Latest shades and tints from Paris . every woman appreciates. © ; Colors? While itemized Jast, 4 to match ensembles. A wide : is of first importance to, i i i { . v his time becau choice. Kayser's combine style Pl A woman at t M more worm : . re silk—pure dyes. This com- desire for ensemble matchi Orcfancimorchomeniask or. and sheerness with service. P Y Kayser's full fashioned thread bination makes Kayser’s wearand can be had in Kayser hosiet : i 5 = ; : ohei combining the mode of the silk hosiery. Their label is a ; wear and wear. No weighting. with long wear and economi™ guarantce of superiority. Perfect knitting to exact size. \Vlu}e the ho;lerv <nuanm: ,%V CHIFFON WEIGHTS - LIGHT WEIGHTS - ; !’;’tfi‘,s:fi'ei:,“n“;‘",:‘;:fi, a{.{“ te matter to reduce your an Thos- MEDIUM WEIGHTS - HEAVY WEIGHTS i ST grade brand * v Kayser and to ingi’«t : . 5 it—is a safe way—an econol : vay. You.get the utmostij aIVC trl c CI‘ 66 beauty, the latest colors, and.af economy. 4 Kayser hosiery is made \\lth the i L - % x 3 principle ever in mind which will A unique patented circlet just This feature gives trimness and make women gladly say: : . b refer ayser hosiery because below the knee. Garter runs l 3 grace to the ankle line. It and T netitic finest and 1 save about cannot go below it. This ends ta aain tores the full fashioning insure per- Sl g 1 . fect i ] \(\ll(! can I>|‘l)) fe\w:rlpm;s 1f1 you . ki . uy Kaysers, because they last long- annoyance and cxpensc. “Trade Mucks Reg, bt S s bt sacrifice nothing i eheerness and ' "5 Tike thousand b ike thousands upon thousands U NDETRTWE AR H O SIZERY : e et mncn Lt & Kayser hosiery for a year, your pocketbook and your calendar will prove to you that there need be no puzzling questions in your mind as to how to judge hosiery wisely, Kayser exrade Marks heg.