Evening Star Newspaper, July 15, 1925, Page 27

RETAIL SALES ARE HOLDING UP WELL Volume Above 1924 in Most Centers—Merchants Watch for Style Changes. BY J. C. ROYLE. Special Dispatch to The Star W YORK, July 15 1 decline in the v ie There is no ume of re. hroughout remainder of the Summer all. The bus- iness of tk al mail order bouses and chain stores is proseeding at a record rate and the sales of the department stores in most centers are well above the July, 1924, average Prices are fairly well stabilized and promise few extreme fluctuations, yet nts themselves are pro. he utmost caution to the remarkable in 1 modern trends are hav- Styles Very Uncertain. An example of the uncertainty is d by modern clothing for is Summer the trend has All hoys into ient number school in the Fall hundreds of thou- be sold. If they v and their mates £y possible d 50 thava demand for mediate hes, shoes and hats to even more unforeseen influ At present for natural and artificial silks is un- but some new fabric may a demand that would leave is on the ven such a line as-sock v be affected by the re- all order 1 stores have been s is due, according in some measure, to the tocks of goods which nd the volume buy. Many of the com: me to all purposes as well as on of their | directly to resent agai inefficient urteous sales which sell by pes < of effictent s people is not e managements. customer is al- e widespread than t to obtain clerks who will it that policy is becoming_so that people with Eu- at a premium. Credit Business Grows, Customers have come to observe that it is far easier to secure adjust s when they are not pleased if ¢ have a charge account than if they pay cash and this has led to a ng of the scope of credit busi- Many merchants are encourag- this. hment of local stores by - houses has been a depar- ture from precedent this year which; e influence. H. (. Moore . TIL, president of the Ameri- iware Manufacturers’ Associ Chicago one firm in half by such com- d that the local mail order here put a hundred small re- lers out of business within a three- mile radius. Competition Ts Keen. The chain stores and mail order house: rout bitter competi- tion with The move of city dw n the country, within corr nce, has open- ed up dreds of new communities Chain stores have rushed jinto these and established branches *and there are more stores than the communities can support p ; at_the present continued uch chains al division. ng of automobiles by for customers is aid to trade in the street traffic conges- in_each gener: The free par department DEFXCIT IS OVERCOVIE NEW YORK, July 15 (#).—A deficit of $8,845 vied by the Freeport Texas (o t quarter this with net o second quar. the half year nts a share, or 21 cents a share, in thhe same period of 1924. EXPORTS EXCEED IMPORTS. EW YORK. Ju ). —Exports | 1 eded imports of | ble | five montie | 1 EVERYMAN'S INVESTMENTS BY GEORGE T. HUGHES. Artificial Gold. A Japanese sc t the other day announced that he succeeded in 1 ng mercury into goid. Leaving it sts to pass upon the cor aim. which, inci- de by various ex rd to various mmemorial, it discuss the re- ancial system of any should make it com- y possible to manufacture artificial gold on a large scale. The first results would be to ruin all vrevailing es of value. A flood 3 would impoverish ich debtors. Bond: e and stockholders would gain. There would be no change in real wealth, which consists not in money, but in goods such as wheat, corn, co steel, copper, leather, lumber facilities for the transportation, distribution and manu- facture of these raw materials into finished products. There would., how ever, be redistribution of wealth with a ruthl 1 Unless the Government intervened, and it is difficult to see how it could successfully intervene, every one de- pendent upon the income from invest- ments paying a fixed rate of return would suffer. Institutions with endow- menls. educational, charitable or re- would find themselves sud- ut off. Something approaching these results came about in Germany with the collapse of the mark. When the German govermmuent endeavored to pay its debts by printing more and more paper the result was the same on a smaller scale as would be the effect of & cheap and easy process for the demand | - | decreases in Great Britain and Ire ¥ | land, |PRICES ARE RAISED 50-Point Stock Advance Is Laid To Train Control By the Associated Press NEW YORK, July 16.—Installa- tion of automatic train control by varfous railroads is considered one of the factors behind the strength in General Railway Signal shares, which have advanced more than 50 points since trading began on the New York Stock Exchange at 144 abo! There are only 10672 stand; by 20,000 S $2,000,000 bonds are called this Fall The bonds are redeemable at 110 or exchangeable for common, par for par. The company earned $16 share on the common stock last year. NEWLOW RECORD IN SHIPBUILDING Yards Least Active Since World War—U. S. Takes 6th Place From Denmark. | By the Associated Press. NEW YORK, July 18--A new low | record in world shipbulld'ug since the World War is shown in the statement issued by Lloyd's Register of shipping for the quarter ended June 30, cover- ing all maritime countries. On June 30 | there were building or on the ways | 2,369,831 tons, as compared with 910 tons on March 31, 1925, a| f 27,079 tons. s in tonnage orders over | he preceding quarter were received by shipyards of the United States, Italy, Japan and some of the smaller shipbuilding nations. These, however, were more than offset by the Germany, Denmark. Lloyd's Register notes a distinct change in the trend of shipbuilding, orders for steam tonnage continuing to decrease, while orders for motor ships show a steady increase. Almost | 50 per cent of the world's shipbuilding | now calls for motor ships. During the past quarter the United | States moved up from seventh to sixth place in comparative ranking as a | shipbuilding nation, changing posi- tions with Denmark. France, Holland and ON RUBBER PRODUCTS Hardware Trade Notes Advance in Crude Rubber and Changes in Schedules. Special Dispatch to The Star. NEW YORK, July 15.—Hardware| Age will y tomorrow: Rubber ! products distributed through hard- | ware channels are being advanced from 10 to 15 per cent. This includes sheeting, tubing, mats, etc.| her advances may be expected. | change has been necessary due | to the fact that crude rubber has ad- | vanced about 88 per cent in recent | wee Brass and bright wood screws have declined 10 per cent in most markets. ( Current hardware sales are limited | in staple items. There is a fair fillin | demand for Sprint and Summer goods in the wholesale markets. Suburban trade is better than city trade among retal reldllers ELECTRICAL INDUSTRY FACING COMPETITION Swiss Firm to Open American Branch and Bid Against Big- gest Companies in U. S. = | e Associated Press. W YORK, July 15.—Foreign| competition for the American electri. | cal manufacturing industry was prom. | ised when Brown. Boveri & Co. Switzerland, one of the largest Euro- pean manufacturers of electric loco- motives and electrical equipment, an- nounced the formation of the Ameri- can Brown-Boveri Co., to begin opera- tions in the United States. Negotiations have been opened by the Swiss company for the acquisition of several independent electrical con- cerns, which will be incorporated into its Amefican branch. Smo The new company announced that it hgd submitted bids for 10 electric locomotives to the New York Central Railroad Co. in competition with the General Electric Co. and the Westing- house Electric and Manufacturing Co. at a price slightly less than $96,000 per locomotive Locomotives similar to those sup plied to French, Swiss and Italian rail- roads will be manufactured in the United States. RAILROAD'S EARNINGS ARE OFF 1 PER CENT Special Dispatch to The Star. BALTIMORE, July 15.—Increase of $41,063, or 15 per cent, in the esti- mated earnings of the Western Mary- land Railroad §o. for the week ending July 7, as compared with the corre- sponding period of 1924, i{s shown in the weekly report just issued. The total for the week was $322,183. This brings the total for the year to July 7 to $9,804,233,.or $102,454— 1 per cent—less than for the cor- responding period of ladt year. WORLD WHEAT CROP NEAR LAST YEAR’S FIGURES World wheat production this year, outside of Russia, will be about the same as last yea according to fore. casts and estimates received to date by the United States Department of Agriculture. » world supply of wheat, despite !n“ stocks in exporting countries, is also likely to be fairly evenly bal- anced with the world available supply last v , due to increased rye crops in Europe, which will reduce some- what the European demand for wheat, the department says. NET INCDME DOUBLED NEW YORK, July 15 (®.—Inde- pendent Oil and Gas more than doubled its net income in the first six months of 1925, compared with the same period of 1924 — $2,394,000, against $1,089,132. JORDAN MOTOR PROFITS. NEW YORK, July 15 (®.—Net profit of Jordan Mofor Car Co. for | the first .half of 1925 was $433,713 against $480,671 in the same period of last year. Balance sheet showed cash und securities of $1,604,710 and quick making artifi (Col 1025, assets of £2,526.897. The company has no bank cbligations. ASHINGTO THE EVENING JULY 1925, Woodhward & Lothrop The Woodthrop Girdle Special Value, $5 The Woodthrop Girdle appeals to the woman of average figure because it gives a youthful supple- ness and the long panel-back effect that is the foundation of true smartness these days STAR, W For Beach .. In the Specialized Misses’ Section—4th Floor Misses’ Cotton Voile .Frocks Greatly Reduced, $7-0 Many of our exclusively imported French dresses are included in this re- duction sale. The model sketched is one of these—a smart, handmade voile frock in a lovely light blue, trimmed with white. Equally chic domestic frocks ma_v’be had at this low price. Others reduced, $16.50, $29.50, $39.50 We have also taken a group of one-of- a-kind imported models and reduced them half price or less. Exquisite handmade crepes, hand-drawn voiles, all-over embroidered frocks, in the light Summer shades and white. The Woodthrop Girdle is a well-fitting model,, clasp-around style, made of figured broche with a section of firm elastic over the hip, and very lightly boned throughout. Corset Sectlon, Third floor. Sheer Cotton Voile Special, 38¢c Yard 42-inch Printed Colored Voile—much less than the same quality has been in our store previous to this sale. Note the exceptional width—a very small amount is needed to make a dress. There is an abundance of attractive patterns—small and medium designs, dots, figures and checks—in a great variety of color combinations. Cotton Dress Goods Section, Second floor 200 Costume Slips $2.95 and $3.95 For warm weather one needs a slip that can be washed many times and still be fresh and new looking. Here are tub silk, rayon, satin and pongee slips, splendidly tailored, $2.95. Annette Kellermanns $5.75 to 510 For the girl who wants a smart beach costume or the girl who enjoys a real swim, the Annette Kellermann suit is ideal. Above is a smart green and black that is very new—3$10. Many others in the newest color com- binations, and novelty weaves. Misses' Section, Fourth floor. Women’s Afternoon Dresses Plain and Printed Georgette $29.50 Typical of the many delightfully cool, charmingly simple afternoon gowns are the two frocks pictured. A rich peach georgette relieves its simplicity with beautiful designs worked in coronation braid. On the left is an orchid tinted, pin- Bottles, 25¢ tucked georgette, with heavy lace dved to match. This sanitary glass bottle with : - the patented top keeps water or Many other frocks in tan, navy fruit drinks ice cold and fresh. and the Summery pastel shades; Takes a very small amount of also the gay printed frocks of room in the ice chest. sheer georgette, with long or short Lo i ke sleeves. The values are unusual. J/ , I T T New Ice Tea Tumblers They’re Tinted 10c Each Iced Tea Tumblers or Beverage Glasses of that thin- blown quality discriminating people choose —and these are beautifully tinted. Glasswars Section, Fifth floor. And Accessories Bathing Bags to carry Satin-striped tub silk and radium slips—in white your suit and cap, $1.25. and light shades, $3.95. Petticoat Section, Third floor. Annette Kellermann Pure Gum Rubber Bathing Caps in all shades, $1. New Striped and Figured Terry Cloth Bathing Capes, sketched, $5.75. Bathing Suit Section, Third floor. Refrigerator Towels, 25¢ An abundance of towels is i necessary at camp, and these are specially fine Turkish Bath Towels— 18x36 — priced right for camp use—and they may be used at home after- wards. An Extra Heavy Turkish Towel with fancy colored borders, 50c. Pure Linen - weft Huck Towels are excellent face towels and excellent values at 25¢c. Linen Section, Second floer. To Accompany the Sheer Frock-the Georgette Coat,$25 In the Summer wardrobe the Georgette Coat plays an important part. It is often seen in ensemble effect with a sheer georgette frock—and it is much in demand on cool evenings over a thin dance frock. The new ones are navy and black, with cut ribbon borders. Women's Cost Section, Third floor. 400 Yards All-Silk Radium Specially Priced, $1-50 Yard Make your own costume slips of this fine radium and save money, It is a splendid quality that regularly sells for more. A fine se- lection of colors—white, flesh, peach, maize, orchid, copen, lav- ender, pink and black. Silk Section, Second fioor. Midsummer Clearance Children’s Dresses Low Priced, $2‘95 Now is the time for mothers to buy dainty Sum- mer dresses for the children at remarkable re- ductions. All kinds of dresses are included in this clearance—dotted Swiss, net, figured and striped dimity, crepe, voile, gingham and cham- All colors. Sizes 2 to 6 years. Blankets, $4.50- Wool-filled Camping Blan- kets, khaki color, neatly bound. Ideal for sleeping out of doors. : Sheets, $1.25 =9 Pepperell Brand Camping Sheets, fine quality with- out dressing, 54x90 before hemmed. These are torn sheets and will iron evenly. Size 63x90, $1.38. 1 bray. Better Dresses Remarkable $5 Values, Many of the better dresses have been drastically reduced—Silk, Linen, Fine Voile, Fancy Dimity and Crepe Dresses, beautifully trimmed with picot ruffles, fancy stitching and flowers. Bloomer style. 2 to 6 years. Infants’ Section, Fourth fioor. New Dress-Length Tunics, $5.75 Tunics that take the place of a dress—at the price of a blouse. That is real economy. And these are ever so attractive—bright printed pat- terns and smart stripes on soft crepe. These will launder splendidly—hence are just the thing for a vacation trip. Blouss Section. Third floor. Pillow Slips, 45¢ Well made Slips to match the sheets — regular size 45x38Y%, 45¢c each. Linen Section, Second floor. July Clearance Women's Shoes--Reduced to $5:75 Pair Many Pairs Less Than Original Wholesale Cost Dotted Voile Frocks, $2.95 Cool voile dresses that i may be worn at camp or i beach. The comfort- able, straightline dresses with belt—black, navy and brown with white i dots—also lovely printed voiles with novelty checks. A’ variety of light shades. Home Frock Sectlon. Third floor. A remarkable shoe clearance, offer- ing the utmost savings possible. High-grade shoes that meet the Woodward & Lothrop standard of quality and dependability—shoes that are right in style now. Patent Leather—-Black Kid—Tan and Black Calfskin-- Black, Brown, Gray and Fawn Suede--Coltskin Women's Shoe Section, Third fioor. The entire size range is covered in the collection, but of course there are not all sizes in any one style. Gore pumps and fancy strap models with all size heels. e I