Evening Star Newspaper, June 26, 1925, Page 31

e THE EVENING STAR, WASHINGTON, D. C, FRIDAY, JUNE 26, 1925. 9,965,384 From Alabama to Alaska From Portland Maine to Portland Oreg PRIZE WINNING LETTERS 1st Prize—Mrs. Olivia' Dennis, Chestnut & Seventh Sts., Erie, Pa. 2nd Prize—Mrs. Grace M. Stephenson, 1206 Guada- ° - lupe St. (Box 1737 Univer- sity Station) University of Texas, Austin, Texas. 3rd Prize—Fred. C. Lowe, 73 Cherry St., Waltham 54, Mass. 4th Prize—H. W. Ashton, 1427 Euclid Avenue, Phila- delphia, Pa. 5th Prize—Gordon H. Keeney, 3 o 2123 “N” St., Sacramento, LA | o 80 o N of the New Scientific 2 L ab ¢ tnis soie” jon meeo® othor . \ California. o roscl o L £its ¥ re 1 ¢ 6th Prize—Mrs. Julian 1:: o . calzo, P. O. Box 57, Wash- Resco Fitting Machine bs X ared 8 P° snip; 2O D rfect JUDGES ipeion Brdie S, New ARTHUR ANDERSO) (2 . Y. o D. N [ Recently 1 visited four different stores to purchase a pair . e the Editor, Boot & Shoe of shos Three hem got out th i stick. Not » doran s r(ninfmeéaiffll"é“fi:' The fourth matter ShOS TENTT . Recorder. e the Bret time 1 thirty, years my measurcd correctly. Before it was the 0ght v RESC mited cO A. H. LOCKWOOD the shoe, but this time it wag the shoes 1 e kditor, Shoe & Leather (Milton N. Harger, Syracuse, New York) the & 1 Keporte- % Shoe Digest. K s A of the Theidealshocis the one that gives the most comfort consiatent g = 3 JAS. H. STONE R e M coraely s ar e nted the e T e e 3 4 'spread, as when walking or standing. ple u The Shoe Retailer. - 1 ing P = The Reaco Fitting Machiac docs vhis. ; ; ; v E ‘Other Interesting Paragraphs {John Macdonald, St. Louis, Missouri) D - (With old fashioned Sise Stick Method). If a shoe was =+ s * = hlhhth:-_-mmd say ‘‘That is because the shoc is T walk constantly for forty-cight hours a week on a concrete P s d Y . up when you wear it.” Your own foot fl d hi red from feet absolutely worn out, until = o - ‘was compelled to stretch the shoe out of shape for a 1 ocs ftted with Resco Measuring Machine 2 D s (Chas. Muller, Brooklyn, N. ¥.) e e s it the cvening asin the mornings 3 ¢ (Mr. M. Peterson, Oakland, California) 3 3 = ;n ,.,,;k m‘z_‘ three mintestts beifiited withiyout new P b — .. 2. lesco Foot Measuring Machine, and I got f stylis PR e T 5 ; The Prize-Winning Letter in the $1000. ahoes, that were comfortable, for only $6.60. Lor O Vs m sitting down? Any shoe i comfortable Resco Fitting Machine Contest (Hoctor Laso, Washington, D. C.) our weight on your fect climinates guers s ith that old_prol A s . w0 will be a thing of the past. 2 & room enough for perfect comfort in your shoes in (Miss M. Barron, , there will be no pinching when you sit N. 8. Technical College, Halifax, Nova Scotia) e e On April 1st we announced to 9,965,384 wearers of shoes that _Thousands who had their feet measured by the RESCO e e P fadupisaiba) we had installed the new scientific ‘‘RESCO” Fitting Machine Fitting Machirte, were startled to find out how much difference fect in temible condition. When T travclled, @ second pur 5 S exclusively in all Regal Stores from New York to San Francisco. there was in the measurement of their feet when standing up, important part of my m{.:‘;‘f o A“:“s_‘l'p;"’ - wo men, six fect tall, one weighs 260 pounds, the other . sty < . W. Davis, Asst. Salea Mgs. e e ST a0 e maeiaCork In order to focus public attention on the presenf antiquated and futtmg d(lzwn. Hundreds were surprised to find out that B el expanded more under pressure when standing so he should : : B one foot was longer than the other, and that the width of the Reetheine i 8 e e g and inadequate method of measuring and fitting feet, and remove ~ © ght foot was different from the left foot Comfortably ftted with ‘s pair of sbocs - shace that were e e the cause of so much suffering from mis-fitting shoes, we offered 4 3 ' withal ecrlish and good tolook wpon. | of Regals and wore them from the store $1000 in Prizes for the best letters answering the following The verdict was unanimous that the only safe and correct P.F.C. U.S. M. C. Manine Barracks, e e ik : 2 Navl Acadoniy, Anmepis Ma, o S e =,n«§.gjv,f;,°:;= two simple questions: way towget a comfortable fit in a stylish shoe, was to have the . = v P e e e length and width of both feet measured at the same time T shink ehat the Rexeo Fitting Machine i the mont practical, e ook o} S8 ie 1—What do the marks on this old-fashioned size under the weight of the body. properly. Wm. Buschmann, Hosolula, H. 1) The “FESCO" eliminates the ill effects on the feet from . . povey ““breaking-in" new shoes, caused generally by having shoes stick mean—are they inches, or millimeters, fitted by the obsolete * size stick.” oc what? X (Louis Martin, Box 287, Anacortes, Washington) vhat? e es The contest closed June 1st, and the Judges have just given ¥ g ns Tread afyon: wondesful Resco Fitting Machine, I {1 took de 8] us the letter which they selected as the winner of the first prize, * et i fearmct Ut she Showd be wearnd & shoc - T s S . 7 L half a size longer and one width wider than the ones 1 had Onsifoct i illy lasges thanlthe ttic) Maliceticaseaiti 2—What are fllg advantages of the new scleptlfic and we have taken the liberty of reproducing other interesting just purchased a weck before—something no shoe man cver the icft one. Shoes to fit should be measured to the larger RESCO Fitting Machine over the old-fashioned hs fi diffe 1 fi = e T Chooeh Tihave aimayataken hes toithe bew e e s method of measuring feet with a ®tze stick? paragraphs from erent letters from all sections of the country. S hlrer B, Jotwsoe, Abington Pa) the length and width of both feet under the Lo o W s The RESCQ Shoe Fitting System is now at your service in L I am a ex-retail shoe merchant. Upon going into business. e The overwhelming and enthusiastic response from 34 different every Regal Shoe Store from Coast to Coast, and whether you 1 purchased everything in the way of cquipment which The scale on the size stick is a futile attempt to combine would stamp my store as a first class one. Consequently, I mathematics and guess work. It stands as a monument to states,—even from far off Honolulu, proved conclusively that wear Regal Shoes or not, you are cordially invited to come in purchased a size stick. If it indicated anything, it surely old style inefficiency—no person by measuring the length of meant nothing to me. I used it, simply for the reason, that gne Toot can tell the size and width of shoes needed for both our announcement aroused a National Consciousness to the at any time without the slightest obligation to purchase, and !it a3 generally used o let the Customer fecl that great care ect. (Jas. A. Haynes, Liberty, N. ¥, . - . b . e o o ke c L ver attes s importance of having shoes properly fitted. have your feet measured by this new Scientific Fitting Machine. T take e of shocs froms the shel: untl 1 v de comned the size by looking inside the customer’s old shoes. st R ) Y : 4 ! (Bdwin M. Millor, Jr., Clerk of Circuit Court. use of the Resco Fitting System, and I have used and seen it . o o o o Westminster, Md.) used on large mumbers of men. | y From Maker to Wearer . From Coast to Coast From my point of view the Resco Foot Measuring Machine b : eliminates all guess work in measuring the foot, as it registers Army & Navy General Hospital, Hot Springs, Ark.) elongation, rotation and constraction, besides the natural $ Regel ke spread of the joints. “It took me less time to buy the shoes than it does to write % (Dr. C. Ralph Welch, Foot Specialist, Lynn, Mass.) this letter,” says Wilford C. Taylor, a leather buyer, of B Baltimore, Md. P . — %l;m!fitvo ‘months ago I bought my first pair of Regal Shoes. 2 ey fitted me with a new Resco Machine. What a differ- Once men hated to give up their old shoes because the Al . ence. 1 stood up and my weight was on both feet and I was dreaded breaking in new oncs. After Resco was installed, fitted correctly for the first time in my life.. It is my first they s ‘h-‘pny to get new shoes for they were assured of & - One Price pair of Regal Shoes. but I know they won't be my last pair. comfortable ¢, i e (Mrs, G. T. Weldon, 132-11th Nor. Seattle, Wash.) (May Flyan, Washington Square College, New York City.) Regal Factories, Whitman, Mass. Stores in All Principal Cities Local Addresses Mail Order Dept., 125 Summer Street, Boston, Mass. Stores i Other Cities 915-917 Pennsylvania Ave. 1327 F Street N.W. et T B 5 :llfimou Kalnul City Rid;‘mond . anta oston Milwaukee Rochester (Men’s Exclusively) (Men’s and Women'’s) | Seattle Buffalo Oakland Sacramento Syracuse Chiczgo Philadelphia St. Louis SATURDAY EVENINGS 2 acoma incinnati Pittsburgh San Francisco OEEES Worcester Cleveland Portland Springfield, O. Norfolk Detroit Providence Springfield, Mass.