Evening Star Newspaper, May 7, 1924, Page 33

THE EVENING. -STAR, WASBHINGTON, D. €., WEDNESDAY. MAY 7. 1924 or-all the things you care the most about— from big handsome blankets A% to sheer silk s‘iockings NE enthusiastic woman wrote, leum. Just because of its remarkable 5 “Youwill never guess whatI've purity and gentleness. 1 just washed in Lux—a velvet dress! When they use Lux they know It came out perfectly—and I've saved their hands will not havethat rough, _ the $5.50 it costs to have it cleaned!” reddened look so distasteful to %& And it’s not only fine fabrics. More fastidious women. They know that % and more women are using Lux for Lux is pure and bland—as easy on * all household purposes—for thefam- their skin as it is on the fine fabrics ily laundry—for the dishes—for lino- they’ve always used it for. MobisH tuck-in—trig over- blouse—if it’s smart it’s white this year—white that is so hard to keep looking its best. But what does she fear? She plops it into Lux suds and out it comes like new. She knows that Lux won’t yellow it—that it’s safe for anything that water alone won’t harm. For milady’s consideration Paris sends cob- webby hosiery in all the smart shades—noisette, nude, bois de rose; ravishing peach step-ins and costume slips to match the fairest gown of all. Not extravagant now to buy the lovely things! You know they’ll last if you’ll launder them with Lux. For all fine fabrics, Lux is just as safe as pure water alone. Ir used to take real strategy to preserve the fine finish of your chic sports things—to keep them from fading. But now, even with the in- finite variety of materials and colors—you know you can keep them fresh and unfaded all season long. Just squeeze the gentle Lux suds through and through them whenever they are soiled. If they are colored, wash very quickly in almost cool suds. Lux won’t injure any fabric that is safe in water alone. “So many people have painted walls these days—mine are all painted. This year they looked very dull and grimy, but the cost of painting gave me a jolt. I decided to try washing them with Lux. A quarter of a package in boiling water, the suds cooled down to tepid with cold water, in one pail, clear cold water in another, and two soft cloths. I did a small space at a time, rub- bing on the thick lather and rinsing it right off. The whole wall was like new, smootf:. clean, unstreaked—really it was pure magic. And when I'd finished, my hands were as smooth as if I hadn’t done a bit of house- work.” Mrs. E.R. moths—it’s hard to believe you ever dreaded blanket washing time. You never have an anxious moment now that you use Lux for washing blankets. You know they’ll tuck in with the same generous allowance as when they were brand new. Lux won’t shrink woolens—won’t coarsen ormat them. Y ou wouldn’t think of using harsh kitchen soap in the dishpan nowadays. It is too hard on your hands. Why it was like washing your hands with it an hour and a half every day. Of course you turned to Lux for washing dishes. Lux brings relief from that in-the-dishpan look. It’s as easy on your hands as fine toilet soap.