Evening Star Newspaper, January 13, 1924, Page 58

THE SUNDAY STAR, WASHINGTON, D. ©, JANUARY 13, -1924_PART 3. + _ Seventh at F ‘ ___ The Hecht Co. ! ____ Seventh at F | The Hecht Co. | Seventh at F T The Hecht Co. T Seventh at F --d'.j This is the Sale we told you to wait for— 1,000 Frocks That Show the Changing Mode for Spring '3 For weeks and weeks we've been busier' than a % 300 Frocks in . busybody—here, there and everywhere, trying to get O e at the secrets of the early Spring styles. Then came ‘ R the problem of getting frocks at a price. Makers are SR e - jealous of their first models, and ask exhorbitant prices ‘ 36 to 42 In which it is proven that Spring styles ! . | S 5 make concessions to the large figure, in for parting with them. But we got a few here, a few 1 Have you seen the “Coolie” frocks? being straighter, slimmer than ever. . ’ . 5 Those trim, dark tailleurs with the up- Twill dresses in braided, tailored modes there, until we've finally a thousand charming frocks standing collars faced with gold and blue predominate. With soft, draped trico- | . . | like a Mandarin robe. Here they are, in shams, crepe de chines and Canton crepes 1 for immediate and later wear, to sell at fine navy twill; supplemented by many following, in many charming afternoon | | others in pleated, draped and straight sil- versions of Spring styles. houettes. - The prevailing colors in regu- i lar sizes are navy, brown, cocoa and black. Five of the stout styles: .1—The single-pleated panel of this black crepe dress is caught by x 8 ¥4 $ = . a grape girdle of self-fabric. | i % % o o oA | Five 5(_\'1(:5 sketched: B—This tailleur of navy twill is | - Oq T v i€ | 4—Clever use of black and white suited to the large figure be- S 2 BXZ o AL on black satin frock, with whitc cause of its slim lines., ¢ 3 P [ net sleeves and collar. (—Hand-embroidered motiis in @ n P R__ 3D B—Dinner frock of almond green v black silk adorn the front of a ed ‘ . { L 0 A crepe de chine, -colore« black crepe de chine dress. | f metal ribbon trimming. [)—The coat-frock, modified for the C—The vogue for crude large woman. Navy twill, with b & | black chiffon velvet, appliqued black soutache braid. 5 with vivid velvet flowers. [i—Navy blue crepe de chine, the D—Tan twill sport model, brown swinging side panels inset with g i . | leather belt, collar and cuffs. blue silk braid 7 J—Party frock of pearl g gette, seli-foundati in pastel iridescent ribbor by Every Frock Was Made to Sell for ) i o 20, 525 or *30 ” This is not extravagant praise. The soft and rich qualities of the fabrics, the vividness and chic of the styles, speak louder of value than anything we can say. 400 Frocks in 12953 €3 2 I DI L 16 to 20 Only four of about thirty styles % for misses and small women are V‘;\\\ sketched. There are pastel party M ‘rocks, showing the importance of M beads and metalribbons. New plaid @l R taffetas, crepes, chiffon velvets and | twills. Georgettes and novelty silks. Tailleurs and afternoon and evening modes. All at one won- derful price—$12.95! These are pictured: A—Bouffant navy taffeta frock, with tiny silver-edged ruffles. B—A beige tailleur of covert cloth uses pearl buttons and pleated val for trim, TE iyt 02 77\ (C—Party frock of peach georgette, crys- tal beaded and edged with silver lace. N D—Plaid is formed on this beige wool \ crepe frock by criss-crossed soutache braid. N 2 (4 S S N = 7th at F | The Heeht Co. A < TAAVAVAY o aY o {