Evening Star Newspaper, March 29, 1923, Page 15

A trim, 3-button model, neither con- servative nor ex- treme, well suited to most young men. It has become one of our most popular models because it has both style and character. We'lllshow it to you in Berkley Stripesand Rainbow Stripes—two new Society Brand crea- tions for spring, $45 to $75 Smart TOPCOATS for Spring Fine topcoats—we have them in a pleas- ing variety for you to choose from. Rich, colorful fabh- * rics for the man who wants individuality —solid tones, soft checks, bright plaids. And more subdued tones for the man who prefers them. We’ll enjoy showing them to '$30 to $55 (i Sport Clothes— Society Brand Naturally you think of them together, For Sport Clothes for what you've come to look for always in Society Brand—style for E:-Ds men, at its Yes, and the same careful tailoy ing, variety of fabric, smartness,good taste, Come in and see them, $40 to $75 THE EVENING STAR, WASHINGTON, D. C, THURSDAY, MARCH 29, 1923. The God of Battle And The Survival of The Fittest None of us who has not experienced the moral reassurance of bheing well dressed. Indeed, consciousness going otherwise makes cowards of us all. Good clothes make assurance doubly sure. Balzac celebrated the modern man of affairs, the successful man, as always being well dressed. He was careful to point out that fine clothes were as essential in his equipment as the horse and armor were neces- sary in the equipment of the medieval man. Clothes are his weapons, whether the struggle be in office or drawing room, the prize a money reward or the heart of maiden. The tailor, then, is God of Battle. Let us sing to the scissors and the needle. They are mightier than visor and lance, which they supplant. In this evolutionary process of progress the survival of the fittest is revealed in the dominance of Society Brand and The Hecht Co. Clothes. Their ascendency is owed to handwork, the finest of woolens and supreme style. Now in the Pageant of the Seasons, Spring appears, and the April of the year comes apace. It is the annual miracle of Earth’s regeneration. New for old is seen on every hand. To keep in step with this rhythm of the universe, step into The Hecht Co. There are no better clothes than these we offer by Society Brand and The Hecht Co. : : ' Enormous stocks, splendid new fabrics, interesting and different models; something for every man. : $28 . 75 Cambridge Young men abreast of thetimestaketothe Cambridge on sight. A somewhat looser coat than you have been accustomed to wearing. Hangs straight from tie shoulders and is “loungy”in the smart sense of that term. Ask to see it in one of the Berkley Stripe patterns — exclusive with Society Brand. $50 to $65 The “Lounge” TUXEDO $50 Coat and Trousers Hand - tailored in same manner Your persomnal tailor would do it. Fine unfinished fabric of richest black, in plain or herringbone weave. Silk lined, silk braid trim, the new lapel—all that goes to. make a Tuxedo suit correct. Regular Stout Short Long University A four-button style that originated among college men. Ease,comfort and in- dividual style—and now you see the University wherever well-dressed yofi men gather. We wi be glad to show it to you in any of the smart striped pat- térns we received from Society Brand this spring. $45 to $65 7th at F