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‘SUNDAY, MARCH 23, 1924 STUDEBAKER PUTS OUT NEW CAR IN THE FIVE PASSENGER COUPE Brake Inspection movement, a country-wide campaign designed to induce automobile owners to have their brakes tested by competent mechanics at regular intervals: “I represent the lowest kind of accident, health and Uability § in- surance. If you have one of my Policies, I will protect you against nervous breakdown, serious mishaps and even death. I can also keep you out of annoying arguments, expen- sive law sults and jail. “Before receiving one of my Policles, you must subscribe to my rules and regulations. They are very simple and may be summed up in just two words—common sense. You must also agree to have a thorough examination by an expert at least twice a year. Your pre- miums will be greatly reduced be- cause of less risk if these examina- tions are made quarterly. * “Policies may be taken out any time, regardless of the age, occupa- tion or residence of the assured. “Insure today, tomorrow may be too late. “Iam a slogan. “My name is: m Inspection-Your Protec. < See Se There are 447,500 automatic sprinkler heads for fire protection in_the Willys-Overiand plant. €be Casper Sunday Cribune FORD'S VISION IN THE AUTO . INDUSTRY IS VINDICATED BY MARVELOUS SUCCESS OF CAR How clearly Henry For saw the future of the automobile and how well he prophesied it, is shown in an article written by him in Febru- ary, 1910, and published in a Detroit newspaper. In 1909, as the article states, 2.- 000,000 horse-drawn vehicles were sold as against $0,000 automobiles. How the prophesied reversal came appears In figures for last year which show the sale of approximate- ly 4,000,000 motor cars during 1923 as compared with 100,000 horse drawn vehicles. The article follows: utomobile of the past at- success in spite of its price, because there were more than en- ough purchasers to be found to take the limited output of the then new ustry. Proportionately few could put those few could keep all the ufacturers busy, and price there- had no bearing on sales, “The automobile of the present is making good because the price has been reduced just enough to add sufficient new purchasers to take care of the increased output. Sup- ply and demand, not cost has reg. ulated the selling price of automo- biles. The car of today is better by far than the car of a few years ago —the natural result of experience The price ts lower, just enough lower to add sufficient possible purchasers to buy the increased output. “The automobile of the future must be enough better than the present car to beget confidence in the man of limited means and enough lower in price to insure sales for the enormously increased out- put. “The car of the future must be ‘the car for the people’ the car that any man can own, who can afford a horse and carriage: and mark my wise. when he b words, that car is coming sooner than most people expect. “In the low-priced car dwells the future success of the automobile. Comparatively few persons can af- ford even a $1,000 car. A limited num. ber of factories can easily supply all the demand for high-priced cars, but the market for a low-priced car is unlimited. More than 2,000,000 horse-drawn vehicles were sold by American factories In 1909. When you substitute ‘q motor-driven ve- hicle for each of these two million wagons and carriages, you get an idea of the automobile of the future. “The low-priced car will not be a makeshift, an automobile by cour- | tesy, a machine built for a price. It is harder to sell to a man who can only afford a low-priced car than to the man whose money comes more easily. Not only must the success- ful car of the future be low-priced, but.it rhust present at least equal value with the present high-priced cars. “The low-priced car should actually be better than the car at a higher price, for more is expected of it. The man who can afford the high-priced car can aford a man to keep tt in order, while the man who has to buy a low-priced car, if any, has to look after it himself, whether or not he has any mechanical ability. Like- ys, ho buys for PAGE FIVE business use and pleasure too. That condition prevails today. The low- priced car must be better bullt than the higher-priced product, because {t receives harder use. The successful low-priced car of today is succe because it stands harder usage is accorded to $5,000 creations, “Equally important with low cost as a qualification of the car of the future is ‘low cost of up’ The weekly expense of an ant: le will be more important to the man whose income is $100 a month than will be the cost price. The-one he has saved by easy stages, the other must be t out of his earnings. Gasoline bills, repair bills, tire bills must be low. They should be as low as the han expense bills for a horse and car- riage. This low maintenance ac- count can result only from light weight. So the car of the future will be light as well as low-priced. This means the substitution of quai- ity for quantity even to the use of With the foregoing p: Ford, that during | 959 cars and trucks fulfilling the state 1910 that the light low-priced car would enjoy the greatest popularity. ——.—____ No reference is made to the tiger i | —The Studebaker Light-Six five-passenger Coupe is strikingly handsome in appearance, In con- atcuctioa: oquiptgent: and performance it measures up to the high standards long since established by Stude- baker cars. . 2.—Both front seats are o fthe bucket type, thickly cushioned and placed at an angle that insures max- imum comfort for the occupants. 3.—Showing the auxiliary seat folded out of the way. A Youre Right — it’ the car that Cannon Ball Baker drove across continen a A lght six five-passenger coupe which admirably combines sedan comfort and roominess with the sociability of the coupe has just been announced as an addition to the Studebaker line. “The five-passenger coupe body is mounted on the standard light-six chassis. It is distinguished by its beauty of line, roominess, excellence of body construction and high qual- ity of its equipment. The price is $1,475 f. 0. b. fac- tery. The new lght-six coupe seats five passengers. in perfect comfort, The rear seat.extends clear across, the full width of the body, providing ample room for three, seat and auxillary seat are identical in size and cushioning. The auxil- jary seat is of an improved bucket type and can be folded out of the way when not in use, making it easy and convenient for all passen- gers to enter or leave the car. The body is of Studebaker con- struction and in every detail will be found evidence of the highest quality of materials, specifications of ample dimensions and painstak- ing craftsmanship. Studebaker's 71 years’ experience in building high- est grade vehicles is reflected throughout this car, Upholstery is of Chass mohair With top lining, trimming and floor carpets in harmony. The lighting equipment includes distinctive head lights, attractive coach lamps and rear corner read- ing lights which are operated from the instrument board. The broad rear side and door windows are raised and lowered by convenient Tegulators. All hardware is, nickel finished. The doors are extremely wide and are hung on concealed hinges. Disappearing checks keep the doors in piges while open. A luggage rack at the rear with nickel-plated _rail__and aluminum The driver's | — panel guards add to the utility of the car. The Itght-six five-passenger coupe is also equipped with high quality heater; one-piece, rain-proof wind- shield cleaner; bulit-in, glare-proof, glass visor; quick-action cowl ven- tilator; thief-proof transmission lock; eight-day clock, and other refine- ments that contribute to the com- fort and convenience of passengers. fies era ener BRAKE INSPECTION 15 LOWEST INSURANCE 10 PREVENT ACCIDENTS In these days when the cost of automobile insurance is being given serious consideration, motorists: should be interested in the following statement issued by the National LOWEST STORAGE IN CASPER Gas, Oil, Grease and Accessories Tires and Tubes for Cars and Trucks Auto Repairing and Service Used Cars Bought and Sold ~ WILLIS GARAGE 363 South Ash Phone 1891-W The University of London 1s claimed to be the largest university in the world, having more colleges affiliated with’it than any ‘other. These colleges at present occupy more than 200 acres. every 500 miles. ALSO CAN 112 S. Durbin eS ee =A When You Buy A Good Car You Want to Keep it Good Many fine cars are ruined because of improper lubrica- tion. Let us keep yours in shape by properly greasing Alemite Service Station “Quality and Service Always’ FURNISH YOU GASOLINE, OIL AND ACCESSORIES : Phone 1904-W, in OL high gear/ | SSVACHRNON:E Talk About Flexibility and Stamina! First car to cross the American con- Only minor adjustments made—and tinent in high gear! no recourse to the emergency kit. In spite of conditions, car averaged 28.7 miles a gallon of gasoline. On arrival at Los Angeles, car was driven 68 miles an hour on speed- way before authorized witnesses, and then driven to San Francisco—480 miles—in 10 hours 45 minutes. All this without servicing except oil, gasoline and water. See this wonderful Oldsmobile Six at the Show or at our showroom WYOMING OLDSMOBILE CO. 454 East Yellowstone Phone 1963 Driven from New York to Los Angeles in 12% days by “Cannon Ball” Baker, holder of numerous road records. etpen cree nani Mem emcnary reyes pet All Car traveled 3,674 miles—rain, snow, mud, rock-strewn passes and washed- out roads were encountered. IATL