The Bismarck Tribune Newspaper, March 23, 1935, Page 20

20 THE BISMARCK TRIB! FORD IMPROVES OF STYLE, COMFORT, SAFETY 1935 Model V-8 Introduces Scores of Ultra-Modern Advancements ‘The new Ford V-8 for 1935, which ‘will be displayed by the Universal | Motor Co. at the Bismarck Automo-/| dile and Style show March 28-30,! brings to the motoring public a new} conception of the meaning of style,; comfort, safety and performance in| personal transportation. | As its predecessor the 1934 V-8 gave} more speed, greater power, livelier ac-; celeration, smoother performance, quicker starting and more miles per gallon, the 1935 model introduces virtually scores of ultra-modern en- gineering advancements that include: | refined modernistic styling, new ri ing quailties, greater roominess, in- | creased quietness of operation, higher standards of safety, improved per- formance and advanced ease of con- trol. Those are the highlights of no fewer than 100 changes in body and chassis design. The new Ford reveals distinctive | originality in streamlining. Beauty is| reflected throughout the car in the} Jong sweeping lines of the body—in| the sharply sloping windshield and tail—in the box shaped louvres on the hood—even to running board and bumper. A decidedly larger car in appear- ance, the 1935 V-8 actually is longer | from bumper to bumper. It not only | looks, but is a big car—eight inches longer than the former model. Ford introduces in the 1935 models an exclusive development for greatly improved riding comfort: “full float- ing springbase with comfort zone seating.” The seats have been moved forward So that all passengers now ride in the “comfort zone” between front and rear axles, where the shock of bumps in driving over uneven roads is min- imized almost ‘o the vanishing point. The new ride is accomplished to Some extent by the new springs that now are softer and longer and extend beyond the front and rear axles, giv- ing a springbase—the distance from center to center of the springs—of more than 123 inches. This provides riding comfort of a car with even greater than that length wheelbase. | At the same time for maneuverability and easy parking, the new Ford re- tains the 112-inch wheelbase of for- mer models. Free Action on All ‘Together with the Ford basic pri ciple of “free action on all wheels provided by its transverse spring de- Sign, @ smooth, almost shockless and better ride results from the changes. Larger seats, too, have added to this increased comfort. Varying from four and a half to five and a half inches wider according to body style, | with @ corresponding increase in the width of the car, the front seat a commodates three as comfortably as the rear seat. The new sedans vir- tually are six-passenger cars. In the low-priced models are the five-window business coupe, Tudor sedatl and Fordor sedan. The nine De Luxe models, throughout with the exception that they have more luxurious appoint- ments, are the Tudor sedan, Fordor sedan, Tudor and Fordor “touring se- dans” with trunks, three and five- window coupes, roadster, cabriolet and phaeton. The new Ford bodies are all-steel, CONCEPTION electrically welded into a one-piece construction with wood entirely elim- inated for any structural purpose. To protect the finish of the cart and stiffen the under part of the fenders, a guiter-like bead on the lower edze drains off water and mud from below the running boards. Brakes on the 1935 cars are of a new construction and more powerful. The changes have provided a more uni- form bearing surface on the drums, at the same time increasing their effi- ciency approximately 40 per cent.; Wider wheel rims have been provided for the larger, new six-inch tires for extra stability in making turns. Completely redesigned, the new clutch, with many less parts, not only engages more casily but requires con- siderably less foot pressure to disen- gage while driving. Safety glass is provided for all win- dows and windshields at no extra cost. New Engine Ventilator Better performance is provided by improvements to the carburetor and the new copper-lead connecting rod bearings. The greater change in the! power plant, however, is in the new engine ventilating system. Cool air is taken into the crankcase through a large scoop at the rear of the engine, forced into the valve chambers, then down an opening and out underneath the car. For additional operating quietness, insulating coverings have been applied and a new type muffler deadens ;sounds from that source, Easier and more efficient operation of the win- dow ventilating system is assured by changes in the operating mechanism. The new cowl ventilator now remains in any desired pesition, screened to protect passengers and driver from insects and other foreign material en- tering the car. | The interiors of all cars are most jattractive, echoing the modernistic |lines of the exteriors. The instrument |panel is of striking design, matching ithe color of the interior trip. The |new thin, scalloped steering wheel has anti-skid grips on the rim and carries through the color scheme, with the V-8 emblem and light controls in the center. Two new instruments pro- pressure indicator and engine temper- ature guage. For easier entrance and exit, rear floor boards now are flush with the door openings and front and rear | doors are wider. The front doors are | hinged at the front, the rear doors of the Fordor sedan at the rear, - Larger baggage compartments are provided for sedans not equipped with trunks, easily accessible from behind the rear seat. In the new models. spare wheels are carried on the outside of the long sweeping body tail, eliminating fen- {der wells. Filler caps are easily ac- |cessible, too, the radiator filler being under the hood on the same side as the oil filler and the gas tank filler cap is found on the license plate bracket at the rear. More spark plugs for replacement Purposes were sold in 1934 than in | 1929. Spark plug points set too close to- the same car) gether will cause a car to backfire jclutch is built for longer life and when coasting down a hill with the throttle closed. If a car is to zive good performance, it is imperative that the ignition sys- tem be given periodic attenion to as- Sure the spark reaching the cylinder Greater Comfort for Ford Passengers SATURDAY, MAR 28, 1985 _- . The first thing you notice when you look at the new Fords is the greater streamlining of the body and its “larger” appearance. FORD HAS IMPROVED LOAD DISTRIBUTION More Effective Clutch, Better Braking and Cooling Im- provements Listed Better load distribution and ma- terially improved driver comfort are among the important improvements in Ford V-8 trucks for 1935, handled in Bismarck by the Universal Motor A softer, more effective clutch, im- proved braking and substantial im- provements in the cooling system are design features appealing to owners and drivers, Although in all 49 improvements are announced, there is but, a single vided for the De Luxe cars are oil |change in the 60 horsepower V-8 en- gine—a directed-flow crankcase ven- tilation system. Described as the Ford V-8 “double- duty” truck, the line for 1935 includes jseven types. Special attention has been given to smartness of appearance in all of these with new front-end appearance, a new cab design and wider and deeper fenders with large skirted aprons, The truck is available in two wheel- bases, 131': and 157 inches. The “double-duty” designation, it was explained, is based on the truck's ability to give speed for fast delivery. as well as power and ruggedness for heavy duty hauling. The additional room on the truck chassis has been obtained by moving the engine forward. A high-efficiency cooling system, including a wider radiator with 15 per jcent greater cooling area, is a new |feature. It includes large water pump jimpellers and a six-blade 15% inch fan. The new heavy-duty truck-type |Smoother engagement. The pedal | Pressure at idling speeds is reduced. Centrifugal force developed by means jof weights at the outer ends of the clutch release levers is applied as the engine speed increases to insure max- |imum resistance to slippage. }at the proper instant, Brake drums are cast alloy iron Hike 08 Frigidaire’s Spring Parade BEAUTIFUL NEW MODELS e EVERY ONE WITH THE SUPER FREEZER GREATER COLD-MAKING POWER © MORE ICE FREEZING CAPACITY REMARKABLE NEW CONVENIENCE ¢ GREATER ECONOMY @ Right now we are holdin, a Spring Parade of Frigid- aire’s 16 beautiful new mod- els—each with the marvel ous new Super Freezer. The Super Freezer makes possiblea igs po refrigera- it provides the right kinds of cold for every se—all in the same cabinet. There's fast freez- ing for making ice cubes and desserts; frozen storage for meats and ice cream; extra- tion service. Fifth and Broadway le and the famous Let us show RAatoR Frigidaire Cold Control. you how you can let a Frigidaire °35 pay for itself out of the savings it makes possible. Frigidaire 35 THE GENERAL MOTORS REFRI for as little as $99.95 Ask for your entry blank in Frigidaire’s $16,000 PRIZE CONTEST TAVIS MUSIC COMPANY Phone 762 with integral vooling ribs and an ex- tra large reinforcing rib to prevent distortion. Steering stability and riding ease have been improved by mounting the front spring four inches ahead of the front axle. The front spring is longer, with shackles closer to the wheels, The full-floating rear axle, in which the load is carried on the reinforced axle housing, is continued. All driv- ing and braking stresses are trans- mitted directly to the frame through the full torque tube and radius rods. The steering gear is of the “worm and sector” type, with 17 to 1 ratio for easy handling. The new coupe-type cab is of welded all-steel construction, and is designed to give the driver passenger comfort. The new 18-gallon gasoline tank has @ conveniently located filler-cap, do- ing away with any need for the driver to lift the seat. The new triple ventilation system includes vision ventilation in the door But even more pleasing, when you get into the rei comfort you'll get in riding. That's because the body has been moved more than ward. so you won't get the bumps by sitting over the rear axle. Shown here is the Fordor sedan. single center control, and a screened cowl ventilator. The speedometer, ammeter and fuel Guage are grouped in an attractive panel at the left side and directly in front of the driver. A dispatch box is placed at the right side of the in- strument panel. Every 300 miles or so the generator bearings should be treated with a few drops of light oil. Small oil wells will be found at each end of the gen- erator. The wise motorist will prevent ac- cumulation of mud and grease on the under surface of his fenders. Rust often forms under this caked material and quickly eats through the fender. A slipping clutch should be taken care of immediately, as plates may become damaged beyond repair. Pedestrians should always walk on the left side of the road or highway, windows, a windshield opened by a ‘facing approaching traffic. "HAT is there about the new Ford V-8 that is making it.a high point of interest at the Automobile Show: ion will-turn into an exclama- ‘our questio tion of i automobile for 3 need. It meets the ‘St een Fn 00 hls ow Here is 2 car—low in price, economical to run, and yet built to meet every modern demand for style—with bodies and new interior finish that set a new note for motor car beauty. It meets the demand for roominess— with wider seats, front and rear, and a The new FORD V-8 with Comfort Zone Riding and dozens of other new features... clogged up by rust or some other for- Auto Safety Glass Lauded by Motorists Heads of safety councils, police traffic commissioners and others who are active in plans to reduce the an- nual high death and accident toll throughout the nation resulting from automobile accidents, declare thst Pioneering for safety glass in all windshields and windows of all cars, both public and private, has led to a ‘wave of approval by the public. ‘ With definite figures that forty- five per cent of all motorists injured in automobile accidents were cut by, flying glass, it is not difficult to understand the demand of the public jd! in general for safety glass in their motor cars all around. One safety council leader points out that, where a new sedan is equip- ped with safety glass in the wind- shield only, and there are seven win- dows in the car using ordinary plate glass, then the driver and passengers are only one-eighth protected. It is this leader's belief that, while par- tial protection is better than none at all, why not go all the way and provide full protection. jimmy Executives of the National Safety Council believe that the time is not far distant when all cars, regardless of price class, will be equipped with safety glass throughout. This, they say, would probably do more than any cne other thing to reduce the mational accident toll. To support their contention they refer to action already taken by seven states, including New York and New Jersey, that have adopted safety glass legislation, and that action in the im- mediate future is anticipated in a number of others. '$730,109,269 in Gas Taxes Paid in 1934 The latest move of the American Automobile Association toward safer Competition on the nation’s speedways compels the use of safety crash hel- Federal taxes cost the American soe $170,100,269.19 in ‘Revenue. It was pointed out that 1934 fed- eral gasoline tax collections were '$11,016,718.43 below the $181,125,987.62 total collections and that the previous year. Thi the first year auto registrations ha’ shown an increase since 1929. large percentage of automobile Loss of engine power is to loss of compression, often due , and the motor carburetion, or deranged valve ac- tion. To find out if the stoplight is work- ing, step on the brake with the igni- tion and headlights off. If the am- meter flickers, the stoplight is work- ‘Keep the hood latch tight to pre- vent noise and spare the latch itself. If permitted to vibrate the screws at- taching it to the frame may crystal- lize and break. Check the alignment between trans- mission and flywheel as a possible’ cause when the car slips out of gear. During the last year, more than 40,- 000 miles of road in the United States Cold water should never be thrown on @ brake drum that has become overheated as a result of being too tightly adjusted. Water will warp the drum, rendering it worthless. Care should be taken that there is no broken tire fabric inside the casing wit q to ArLjiRS tiie LANE BABA, ignition switch off, the battery should be reversed. But surprise new Comfort Zone Ride, This is the result of a major engineerin; sessiopmes, clusive with Ford the Fall ‘Spring- base with Comfort Zone Seating. even Unless there is an air vent in the filler cap, fuel cannot be drawn from the supply tank to the fuel pump or vacuum tank. Inspect the cap fre- quently to see that this vent isn’t have been built or improved. Many cars waste gas by using When repainting wire wheels the|/ have your carburetion inspected at best results can be obtained with the| regular intervals by a competent me- use of @ spray gun. chanic. greatest ise will be the large luggage compartment behind the back seat passengeri get “front seat riding fear seat of sedans. a ig It gives you the handling ease you need e 1935 Ford V-8 offers you over 100 r It is fips to ‘ie aod an It as impeoremeptiie to the stan stal at all speeds. The new brakes an tages proved 8S-horsepower, with extremely light foot it . It is not clutch mely light engine fomwese: -FLOATING 6 G-BASE ticely new AUTHORIZED FORD DEALERS. $ on T pressure. A car that makes driving an en- pleasure! h ‘MPHONY ORCHESTRA, UNIVERSAL MOTOR COMPANY Only Authorized Ford Dealer in Bismarck AND UP, F. O. B. DETROIT. Standard accessory group including bumpers and spare tire extra. Easy terms through Universal Credit Co., the Authorized Ford Finance Plans © fe Seprerd peat octane oes ace peta a INDAY EVENING D WARING, T! 4 a 4 1 % “~ 4 U Ly 4 v 5)