The Bismarck Tribune Newspaper, March 23, 1935, Page 16

(J * STUDEBAKER POINTS TO FOUR — NEW FEATURES IN 1935 CARS Bure-Footedness, Level Ride, Performance and Safety Are Incorporated Gure-feotedness . . . unprecedented fevel ride . . . brilliant performance «.. high factor of safety. These are the outstanding features of the new 1935 Studebakers, which will be exhibited by Wilde Motors, Inc., at the Bismarck auto and style show March 28-30. Studebaker’s engineers and design- ers have created cars of unusual dis- tinction. An engineer, yardsticking the cars in the cold technical manner of his profession, will tell you that the new independent planar wheel Suspension of the 1935 Studebakers is their outstanding feature. A woman ‘will tell you their styling and interior refinement deserves first mention. A safety engineer will applaud their new hydraulic brakes. The man who ‘uses his car in business will place the “miracle-ride” at the head of the car's virtues. Studebaker’s new independent plan- fr wheel suspension and the “miracle- ride” are a striking example of cause- |nd-effect. The front wheel suspension is new and exclusive to Studebaker. It is unlike that used on any other Ameri- can automobile. Its result is sald to be better and Studebaker newspaper Bdvertisements say “make us prove it.” Instead of ccil springs. split axles and other devices, Studebaker has adopted a big transverse leaf spring, aided by upper and lower guide links, as a basis for its new front wheel sus- Pension. This spring is deftly anchor- ed to the frame so that it may flex {reely throughout its entire span, yet it permits each front wheel to react to road shocks independently. Hy- draulic automatic ride control shock absorbers are a definite part of the unit. This fs the device which pro- Guced Studebaker's “miracle-ride.” The individual front wheel sus- Pension has eliminated roll or tipping of the car when turning corners. It has reduced tire howl to a minimum. ‘The rear seat ride has become un- ‘usually restful and as comfortable as the front seat ride. 4 In styling their new models, Stude- baker body designers obviously ac- complished the seldom attained goal @f “distinct personality.” No other American cars look like the 1935 —_—_—_ ee SS WISE BIRDS Purdl “PEP Les The Gasoline with more “GO” per gallon DRIVE IN- Try a tanktul TODAY Corwin-Churchill Motors, Inc. Copelin Motor Co. Molly’s Service Station Bismarck Auto Parts Riverside Service Station FINER TIRES HAVE NEVE AT SUCH LOW PRICES Cotton, rubber and labor are increasing in price steadily. Tire prices are due for another in- erease, too. Equip your Studebakers, yet the lines cannot be called radical. The stylists, working adroitly with the radiator and the hood louvres of the new models, have accomplished a delightful blending of these two im- jPortant units of a car's appearance. The radiators are deep and narrow jand are fitted with vertical fins of chromium. The louvres—in the sides of the hood—are horizontal and, ine stead of ending at the forward edge of the hood, continue forward and become a definite part of the front styling. These louvres follow a grace- ful curving design from top to bot- itom of the radiator and the fronts are unlike any others seen today. The front fenders, when viewed from a head-on position, take on the appearance of a gull’s wing. Sweep- ing, moulding lines curve gracefully from the hood’s front and back below the body windows to the rear of the car. The windshield is symmetrical- ly sloped and the rear deck is in keep- ing with the modern “air foil” design, Rear fenders are “faired” in the graceful manner Studebaker introd- uced two years ago. Determined to add even greater safety to their cars Studebaker engi- neers—already famous for giving their cars low centers of gravity, steel bodies and many other safety feat- ures—now add compound hydraulic brakes. Although most motorists do not know it, brake systems are more ef- ficient in operation and give more uniform tire wear if the braking on front wheels is somewhat greater than the braking on the rear wheels, To this end Studebaker engineers have adopted hydraulic brakes and have made the pistons operating the front brake front shoes larger than those on the rear brake front shoes. A new automatic thermostatic tem- perature control will do much to re- duce cold engine difficulties in win- ter weather. With this new device, which is entirely automatic in its operation, the engine warms up to 140 degrees in three and a half min- utes. An automatic carburetor choke also is standard equipment on all models. Motorists will find the new Stude- baker extremely quiet in operation, due to the new, enlarged and more efficient mufflers found on all mod- els. Carburetor silencers add to quiet operation. Chains for camshaft drive have been eliminated from all cars eliminates all manual spark adjust- ment and even removes the spark but- ton from the instrument boards, also will be appreciated. Fuel pumps are carefully shielded. Free wheeling and automatic switch key starting sre standard on Presidents and Com: manders and optional at extra cost ‘on Dictators. An unusus] feature of the Presi- , Ao hgh in bed eiew When goes operation tl engine @peed decreases 30 per cent while the Speed of the car remains the same. The interiors of the new models have been delightfully refined. The mouldings and interior hardware are (priebg in pleasant contrast to up- jolstery and other interior colors. Assist cords, arm rests, recesses for radios and clocks, glove compartments and other motoring adjuncts are found in profusion and add comfort and luxury. Instruments on standard lines in- Clude speedometer, ammeter, gasoline gauge, engine heat indicator and ol) pressure gauge. Large and gracefully built-in trunks may be had on each of the three lines of 1935 Studebakers, : R BEEN SOLD SEIBERLING TIRES ; VOLD'S TIRE Biamarck 216 Main SERVICE ‘Buy Your Car Now and Save The New 40 Fine Car Mechanical Fea- tures Strengthen ‘Big Car Gracefully modernized lines and 40 fine car mechanical features combine to strengthen the 1935 LaFayette's claim to being the “Big Car in the Lowest Price Field.” LaFayette will be shown at the Bis- marck automobile and style show March 28-30 by the Copelin Motor Co. Among is “Synchronized Springing.” This re- markable new system of spring sus- pension, created by and pitching without sacrificing strength by retaining sturdy, con- ventional front and rear axles, By the use of patented friction- controlling inserts which require no lubrication and which fit between the amount of friction. With the need for lubrication removed amount of friction between the leaves the same all the time, engineers were able, for the first time, to bring about. close synchroniza‘ THE BISMARCK TRIBUNE, SATURDAY, MARCH 28, 1938 iracle Ride’ in Studebaker A new type of front wheel suspension enables Studebaker to pro- vide greater riding comfort in 1935 models. This is effected by means of a large transverse leaf spring, anchored to the frame so that it may flex freely and yet permit each front wheel to react independently to road shocks, The Studebaker, as shown here, has also been improved in appearance by means of a narrowed radiator and lines flowing from it. GRACEFUL MODERNIZED LINES ACCENTUATE 1935 LAFAYETTE Periodicity” between front and rear springs than has hitherto been achieved. “Motorcycle Getaway,” “Sealed Water Cooling,” “Noiseproofing,” “Feathertouch Control” and “Big Car Roominess and Safety,” are other features of the 1935 LaFayette line. In addition to these featured mechan- ical improvements the 1935 LaFayette line has undergone a graceful process of modernization in design which en- hances its reputation for beauty es- tablished so quickly last year follow. ing its New York introduction. Big car beauty and roominess again are outstanding features of the new LaFayette. Typical of the graceful modernization of the car lines is the stream-lining of the hood with long horizontal louvres blending into the radiator assembly which is tipped back at a rakish angle, giving the in Low Price Field’ The Nash-built the mechanical innovations centuate the streamlined design. Beautiful I: Too Nash engineers’ quest for beautiful appearance on the 1935 LaFayette did not stop with external changes in ition of “Rate and design. Inside ‘the wide, expansive, and the ANHONEST DESIGNS i IN NEW CHAPEAUS Shapes Suggest Tossing by March Winds; Colors Gayer Than for Some Seasons dus! construction steel bodies is Fea fe a upholstery. Forward in g 5 \ to grace the not-so-far-away Easter | { parades, Not that the new hats in the var- collections lack individuality. Far it. The agreement is distin- by @ conservatism as to height of crowns, which no longer are either excessively high or unbecom- of the 1935 LaFayette |ingly pancaky. been accomplished through) Therefore, the handling of brims ‘and ornamentation sets off the indi- vidual models and collections. Taken nothing more than that @ pre- mature March wind had swept through establishments, twisting and dent- the creations into novel, albeit be- , shapes. Colors Add Galety Tt fs a long time since hats have | with i Be ify ti 238 i be BRR Merveilleuse hat, FI i Hi AZ| i | z E i z i f i gf dues & ry as Ey i iH FF i & za 32 ge 32 EREE i i cH i n & Eo ue # af | i Ey pet 5 f ot pee age g38 § Hl BraBe a FAMOUS NEWSPAPER, NOTED FOR VERACITY, MAKES OWN INVESTIGATION ....TO CHECK UP ON STUDEBAKER CLAIMS MONEY SAVING TIRE SA LE! AN HONEST SAVING of 24% These tires are regularly sold by regular dealers all over the United States at the prices listed in the column beow headed “Regular Price.” They are so priced by all standard manufacturers. They do not sell for more. We could follow the advertising tactics of some other tire outlets and with their figures show savings up to 45°-, BUT we couldn’t do it HONESTLY, and neither can they. By combining our purchases with hundreds of other Fisk dealers—by buy- did. bile editor, Hal Foust, to investigate. What editor's check-up showed ing in carload lots, for cash, direct from ‘the factory—thus eliminating many unnecessary costs which ordinarily are added to the selling price of the tires, we are able to offer you GENUINE FISK AIRFLIGHT TIRES AT THESE HONEST MONEY SAVING PRICES UNIVERSAL MOTOR CO. Wholesale and Retail Distributors of Fisk Tires Phone 981 happened, “When the speed passed leveled off. At 50 miles an hour, a sation, it (the trestle) was indeed as smooth as a boulevard.” And then the Chicago Tribune story goes on: Go for a Studebaker Miracle Ride now. congas wisn 888 Seuetes Inve obedient car you ever drove, ing, sure-footedness, Chicago Tribune's auto editor tests Studebaker No Sava steel seehteed te ceo headien ant iP safe, new compound hydraulic brakes. Formation of new and greater Studebaker Corporation : celebrated by price reduction Studebaker,“‘The Great Independent,”marks a thrifty 1935 basis. Plants have been writ.” financial victory by sharp reductions in de- ten down from $49,000,000 to $15,000,000. liveted prices. Studebaker now has millions All burdensome overhead has been swept of dollars in new capital and no bank loans. - away. [And Studebaker is immediately pase- Its financial structure has been adjusted to ing these economies on to the public. . . WILD! Bismarek, N. D. This was a pretty good week for us. « WE UNLOADED 8 CARLOADS OF PLYMOUTHS AND CHRYSLERS, which is better than our average of one load every other day since the new models started in December.