The evening world. Newspaper, March 8, 1922, Page 10

roche Sena saaee dena Sed SES aes pasar ra a BROOKLYN IS ONE OFTHE GREATEST AUTO MARKETS Dealers Have Fought Long to Get Proper Representa- tion for Territory. “The dyed-in-the-wool Brooklynites who upposed the merging of the City of Brooklyn with New York, and who still continue to speak of Brooklyn as though it were a separate city, must be getting a lot of real satisfaction out of the community spirit that has de- veloped so remarkably here during the onst yoar,”’ says C. M. Bishop of Bis- sop, McCormick and Bishop, Brook- lyn Dodge dealers The Industrial Show, fostered by the 3rooklyn Chamber of Commerce, has yoen a revelation, even to those who hought they knew their Brooklyn, ind now the doors of the 23d Regi- nent are opened on gnother great xxposition—the Brooklyn Automobile Thow—and the dealers have made a vonderfully successful effort to pro- luce a show that will exceed in every expect any previous efforts that Brooklyn has made in this direction. During the past year there has been un astonishing change in the attitude of the great majority of factories to- ward the Brooklyn territory. The idea ‘hat Brooklyn ts one of the greatest notor car markets in the country is yecoming more and more apparent to unem. This show, excelling all previous show as it will in every detail of Jecoration, tn the volume and hand- ing of exhibits, in attendance, in sales and in every detail that goes to make up a truly successful show, will put Brooklyn on the motor map, n just as high @ position as any other erritory in the country. And it will be & particular source of satisfaction to that group of dyed-in- he-wool Brooklynites, pioneers in the mdustries of Brooklyn, who started here when Brooklyn was an out and outside show and all the dealers were sulb-dealers of New York without re- stricted territory and on discounts that amounted merely to salesmen's sommisdions. ‘Too much credit cannot oe given to them for the determina- tion with which they have fought dur- ng the past fifteen years to obtain tor the territory the respect that It iow holds throughout the automobile world. It may not be generally known in Brooklyn, but the Brooklyn Motor Vehicle Dealers’ Association, which somprises the dealers who represent torty-two of the leading cars and trucks, is an organization that In its ideals and its pledges Is considerably in advance of any other organization of its kind In the country, The aim of the jation is to protect the buying public of Brooklyn, and the stundard set for members is such that one muy feel reasonably certain, when buying « car, that the dealer selling it, if he is a member of the associa- tion, has not only an adequate sales- room and service station, but he is financially strong enough to weuthor any reasonable business storm and continue in business to serve those who have favored him with their patronage. In the organization of its Dealers’ Association, as well as in tie volume of business produced here, Brooklyn 1s showing a way to the country. NEW CHALMERS BEAT ALL EXPECTATIONS Dealers All Enthusiastic Over Looks and Appearance of New Models. “For more than a year pected great thing from the new Chalmers organization, but we were totally unprepared for anything of such astonishing value as the Now Series Chalmers Six,” saya M. Finkel- stein of the Maxwell-Chaimers Saies Company. “To see these new cars is to realize instantly that they represent the high- est ideals in body design and equip- ment, “From the new fenders, top, and radiator down to such smal) detalls as floor lights which work automatically with the opening of the doors, the cars give every evidence of the most care- ful and modern practices in duliding —4n fact, they show many touches of ‘custom-bullding.’ “To ride.in them, even for a short distance, is sufficient to mark the allent, powerful, running motor and the genuine riding comfort found in the long springs and the dep uphol- atery. “Many people have come to us ex- because of pecting, the rem price which the new eerles beara, to see a email, light elx. “They have been just ea amazed as ‘we were to find that it is a full size, car, with al! the qualities one expects to find in a high priced auto- mobile, “Beyond any vestige of doubt, the new Chalmers Six stands alone im the fotor world to-day as an ex- ample of whet really can be done by improved manufacturing methods and & very real desire to give something of genuine value for the lowest possible we had ex- ’ ‘ SHIPS TO CARRY ALTARS. It was announced yesterday at the offices of the Cunard Steamship Company that portable altars for the celebration of Roman Catholic masses had been ordered for all ships of the line's United States and Canadian services. ‘When travel is heavy one of the large public rooms will be set aside for @ period Sundays for Roman Cathollo service. Other rooms will be set aside for the use of other denom- Imations if they, care to use them to hold services. the best value possible for BROOKLYN AUTO SHOW DRAWING GREAT CROWDS Best Exhibition of Passenger Cars and Accessories Ever Held in That Borough. Hitting on all six cylinders and moving ahead lke a Vanderbilt Cup racer the eleventh annual exhibition of the Brooklyn Motor Vehicle Deal- ere’ Association is now in full swing at the 284 Regiment Armory. It is not pointing to success, It has al- ready reached succey. and is now moving along on the highway in an exceedingly confident manner, know- ing that nothing can stop it being the best motor car exhibition ever ataged tm that borough, Experience has taught that it takes several days to wake up the old borough to the fact that there is an automobile show in town. The crowds gtow larger and larger as the week advances, reaching their greatest size on Thureday and on Friday eve- nings of the show. If such proves to be the case this year, it would not be at all surprising to see the Show Committee close the armory doors, @ay, about 9.80 P. M. the coming Thureday and Friday nights. The reason ie self-evident. The buying public, that has been hold- ing off for the past few years on ac- count of high prices, believes that the cost of motor cars have now reached the bottom. Naturally it is the time to buy. A®# a result the Public has been flocking to the motor car shows. A talk with the dealers at the bi« thow soon creates the impressicn that the era of pessimism and unrest is now a thing of the past. “I have never seen so many oritical buyers at a show,"’ sald a well known member of the Dealers’ Association “They are familiar with all the de- tails of the cars in the class that ap- peals to them fiom the standpoint of mechanical construction, body design, finish end Initial and upkeep cost. Ti is @ fine thing, too. I would far rather |s co business with « prospect who ‘mows cars than one who believes that all automobiles are gray in tho @ark."* With the motor car production spain eufficient to supply readily all demands for automobile transporta- lon, buyers are beginning to pick und choose and to assure themselves as fur as possible that they are getting therr CN The tire mileage is unusually high =a Sedan, $1555; Coupe, $1390; Touring Car, $968; Road —_— » $935; Panel Business Car, $1060; Screen Business Car, $950. STRATTON-BLISS COMPANY 1847 Broadway, New York DELIVERED. BISHOP, McCORMICK & BISHOP 1221 Bedford Avenue, Brooklyn BONNELL MOTOR CAR CO. 562 Broad Street, Newark Brooklyn Auto Show Space 15 to 21 Incl. THE EVENING WORLD, WEDNESDAY, MAROH 8, 1922. money. Tt is the best thing thut coull happen to the industry. embers of the hicle «° Association with this angle, which has beens Hronounced at the armory vince the show threw open its doors last Sut urday night. It is a question if the average spec- tator at the show realizes the great Magnitude of the automobile industry There are approximately 10,000,000 motor cars registered in the United States alone. Of the number 9,000,110 are passenger cars. It is intercstin to note that 8,000,000 and more are owned by farmers, a class that bit- terly fought the motor ear in the days of its infancy, It is hard for the human bran to realize what 134,000,000 tons of tarm Products would look like, yet that 18 the tonnage of farm products hauled annually by motor transportation Vor those who can think in bill might be mentioned that 6,000.« passengers are carried annually by motor cars and that the total amount of freight hauled annually by motor trucks 1s 1,000,200,000 tons. With more than 38,000 dealers tn Passenger cars and 24,000 dealers in motor trucks scattered throughout t) country and 69,000 garages and al as many repair shops to tuke c cars in use, the great growth of the industry, only a little more than a quarter of a century old, is app It 1s no wonder that motor car are of the greatest interest to a com munity, and the big exhibition o 28d Regiment Armory ts no exc lo the rule. and all the Mo’ \ are qe Frooklyn t —. NEW CHANDLER MODELS ATTRACT ATTENTION. Many Notable Improvements Made in This Well Known Line. At the Brooklyn Automobile Show tho 1922 Chandler models ave mot with hearty «pproval. “The great number of sales made by us in Febraary, I belteve, hus been due to two things.; First, the favorable news reports and newspaper comments ne PPK strength, a trimmer clean-cut appear-)characteristio of the man to keep his snce and a most pleasing, smooth, quiet {head at all times and to rely on a ready i. ‘The housing strength Is tn- [sense of humor to extricate himself from wed more than 20 per cent. trying altuations, Other new features of interest are the In personal habits he is very HVHO~ ll crown raised fenders, the set flush| cratic, having followed simple ways and ‘tilator in the cowl, the new curved | lived as a man of the people, Luxuries jines of the top or parapet of the body] have not been a part of the Coolidge and exceptional interior rednements household plan, But an automobile he insists is necessity. In which sentt- ment he agrees with President Harding, who recently declared that ‘The motor car has become an Indispensable instru- ment tn our political, social and indus- trial life,” — INTERESTING FEATURES asain COOLIDGE HAS STUCK TO THE OLDSMOBILE. Vice Preaideat, » Keen Motortst, Never Driven Any- thing Else, ‘The frst and only car that Vice Pres- ident Calvin Coolidge ever owned is an Oldsmobile, which he purchased while he was Governor of Massachusetts. H first motoring experience In this car hoth Interesting and amusing and is talked of in Boston motor cireles 3 name {s mentioned. learning to drive he stalled his motor at @ busy corner. A crowd soon collected, larger in numbers than the ordinary erowd, because even at that time Coolldge was Massachusett's fore- most eltizen. Car, Comfortably Seating Four Passengers. The Franklin Automobile Company Franklin coupe is a compact car, comfortably seating four passen- cepttonally popular with women, doc- tors and business men seat, A big smile curved the lips of the xecutive while his friend stepped on the starter, and taking the wheel shot him out of the heavy traffic zone. It You can pay more for ve #2 ei a car but you cannot get ar 583 more car for what you and second, the prospective purchas- er's investigation and satisfaction that the reports were not exaggerated’ So says “Ted” Farrel! of the Furrell Auto Company, Brooklyn distributers of the Chandler line, In evolving the New Chandler Six many units of the car have been + designed, strengthened and {mpre Parts enhancing efficiency, service and appearance have been added, while sev- eral items not ntial have been d rded, Pronounced chan lo in body destin, one of the most underslung ie the car a low road-hugging appearance, er notable improvement ts the rear axle 4 great excess new new "Model 46, 8-Cylinder passeaser teurtag. aker tire wheal pay than in an Olds- mobile. 83 [Show Spaces Nos. 43, 44, 45, 46,47 | Oldsmobile Co. of Brooklyn, Inc. SALES DEPARTMENT 1296 Bedford Avenue Phone Prospect 7900 50 to 500 Miles--or More ’ The Franklin Standard of Demonstration demonstration shows you all the things you ought to know about a car and clearly answers these questions— Why were Franklin’s 1921 sales 81% of 1920, against 59% for the industry? Why is the proportion of Franklin owners who change to other makes so small? Why is the Franklin the car that pub- lishes the actual economy averages that its owners get? Why is much attention to weight, flexibilityan the automobile trade paying so Pynsiples cf light direct air cooling? It will pay you to know this car. This is your invitation. FRANKLIN SIX Sedan $3450 as the Armory, IT MAKES Touring Car $2450 Demi-Coupe $2750 Coupe $3200 Brougham $3300 BROOKLYN: SERVICE See the new Coupe and Touring Limousine, as well Sedan BROOKLYN AUTOMOBILE SHOW, 23rd Regiment Atlantic An exclusive model, combining the chief ad: and closed cars. Removable, non-rattle glass weather protection. Permanent top, 4 doors, for 5 Touring Limousine $3800 Runabout $2400 (All Prices f. 0. b. Syracuse.) FRANKLIN MOTOR CAR CO. of New York Glenn A. Tisdale, President 1416 Bedford Ave., Nr. Pros. Place, Tel. Pros. 9487 STATION—1010 Dean St., Brooklyn: and Touring Car, also at the and Bedford Aves., March 4-11. - The Demi-Sedan $2850 Pradee oke-o§ passengers. LITTLE DIFFERENCE WHAT YOU NEED— * A WORLD “WAN'T” AD, WLLL GO AND FIND IT OF NEW FRANKLIN COUPE. New Body Type In Compact Closed announces the advent of a new body type in {ts Une; namely, @ coupe. The closed gers and will, it is expected, prove ex- The driving easily acceasible through either New at driving, the Vice President |door, is large and very comfortably : ’ could not get the ‘car started, There |placed behind the steering wheel. ‘The ket, the sound investment value of was @ moment of embarrassing silence, [rear seat is good width for two adul 7 : when an admirer stepping from the|passengers and generous depth. There the Chalmers Six is strikingly plain. crowd paraphrased Coolidge’s campaign |s a good sized parce! box to the left : slogan. which was: ‘Have falth in Mas- of the rear seat and room for luggage All Modes Whe Die suchusetts"” to ‘Have faith tn the Olds-|in the boot, which ts provided with « ‘Bee! Wheels Tires mobile, Cal.’ wator-tight lid. Cord ‘The windshield ts the straight-front type, top section hinged, lower section fixed and leak-proof, ample ventilation ide-cow) ventiiators, side visor, Instead of the usual out- fixed or movable, an inside adsunta ade is provided. saving the trouble of getting out of the car for adjustment aid allowing «a clear height vision through the shield when not_needed The left doors lock from the inside, ikl. from outalde with a Yale lock and key, The slatted and padded New Series Chalmers Six *1295 Proof construction ts sound-proof self and effectively deadena vibracte noises, The Franklin coupe is, said to be ceptionally easy riding by reason of location of the full passenger load tween the axles, The introduction the coupe now gives Franklin closed cars in Its line, others being sedan and brougham. A eolid year of engi ing effort by the new Chaltners ore tion has brought the New Chalmers Six to a remarkably state of performance At $1295, and in the present mes ’ MAXWELL-CHALMERS DISTRIBUTING CORP. e 1808 Broadway, Corner 59th Street TELEPHONE CIRCLE 8550 ‘OPEN EVENINGS 178th STREET AND GRAND CONCOURSE Telephone Tremont 4914 Bronx Branch: The Car of Advanced Design ° CHANDLER SIX A Body of Beauty, A Chassis of Might! TOURING CAR The newness of the Ia 71595 cial adornment—it is as BO. B. Cleveluad ' vanced mechanically as it is iv! style and beauty. A smart, luxurious, superlativ. ly comfortable car, powerful TF Thand’ AT THE AUTO SHO FARRELL AUTO COMPANY. 22". 1125 Atlantic Ave., at Bedford Ave., Brooklyn } Service Statlon—1026-1032 Atlantic Avenur Phone Prospect 9943-8) IT OR MISS campaigns fi the introduction of me chandise in the big ci markets have become thing of the past, and tf? indispensable part pl, by the newspaper of 1 circulation is generally a! cepted without question Professor William F.O burn, of the. faculty ‘ Columbia University, has estimat; |! that the average wage earning fam » of Greater New York spends $9 per year for newspapers and 30 ce!) \ } per annum for magazines. b TT MORNING 352,852 SUNDAY 609,290 } Not only does the newspaper offer 1 direct channel into the home of the cx sumer, but it carries its message chea| and without waste. It is possible to buy space in THE WOR: Morning, Evening and Sunday, for as as 8.7 cents per line per 100,000 copies. best available rates in the magazine fi would be about seven times this figure, z still the advertiser would lose the cone} © | tration that means the success of his ca paign. : Pick out your market then sh straight for it! EVENING 300,740