The evening world. Newspaper, November 28, 1921, Page 12

: “Awaji The Store Imported Lace Veils Of Chan baa lace, Fine hexagon mesh, Sobek ay ot a 1 Coeigns. 5] Base) Yeay: foe Christmas Other made veils from 50c to $6.95 GIMBELS VEILING SHOP—Main Floor Gift Stationery betas Roane and Pike See cpeanal Mec ‘bey hree initials, or BY beat: 24 en rN ‘ed Fo ain whe 89¢ or tin! bon. ir Only. No Mail Orde: : nd c Other gift peer from 25c to $17.50 GIMBELS STATIONERY—Main Floor Um b re or las Of American taffeta (cotton), with tape seaee, silk cases and attrac- tive handles, For both men and women e Other Umbrellas from $1.50 to $50.00 GIMBELS UMBRELLA SHOP—Main Floor Handkerchiefs Handkerchiefs of fine mull, with hemstitched ms and corners, with scallo) and dainty embroidered de- 25¢ signs in colors. Each Other Handkerchiefs from 1214c to $35 Each GIMBELS HANDEERCHIEFS—Main Floor Tea Sets Corn a yollay oF hlues ‘Tea-pot: 1 itcher, si cerned ate gseamn rite r, six 6.95 GIMBELS. CHINA SHOP—Fifth Floor Sewing Bags An BEtrpe tive combination of plain satin rib- $ med. All colors, “* Other Bags up to $5.75 each. GIMBELS RIBBON SHOP—Main Floor Children’s Sweaters A quantity of all-wool Tuxedo ad coat to 36, We ote tore, me pa JF inger_ members § Sealtehicteis tates css sal Sweaters $2.95 to $6.96 GIMBELS Women's Sweaters-~Third Floor Shop by Mail Through Our Mail Order De partment Fitted Suit Cases For women. Made of cobra grain cowhide, with stitched edges, double loc! Silk lined. Fitted with eight Du Barry $4 “Shell” ee articles. Sizes Py 20 to 24 inches ------- - Other Fitted Suit Cases, $25.00 to $175.00 GIMBELS LEATHER GOODS—Main Floor Belts and Buckles Holiday Ge of ren "3 Useiltd silver initial buckles, wit ine cowhi ete Mathes batts Useful att 51, 45 for men. The complete outfit for Other Belts and Buckles, $1.00 to $6.50 GIMBELS Men's Furnishings—Main Floor Girls’ Raincapes For Girls 4 ee, Rubberized ¢ raincal Shirred hood; plaid lined. Plaid back - - - Des - 3 95 Other Girls’ Raincapes, $2.95 to $6.50 GIMBELS Girls’ Raincapes—Third Floor Middy Blouses Lonsdale Jean, all white or ¢ hite with red or bl lates meme mar wanes °1.25 GIMBELS BLOUSE SHOP—Third Floor a Neseqedl 7 Cast Chait Sticks Holl I Isecg, Holts anaeton ae? ] 95 Shee Tees bees Wat ee GIMBELS LAMP SHOP—Fifth Floor Colonial Candy Jars Colonial style scrtsnceusiet B¢) 95 candy jar; 44 pound size - - - 1 Pownd Size, $3.95 GIMBELS GLASSWARE SHOP—Fifth Floor Sewing Baskets Ot wicker, sateen lined and fitted with aes, © thimble, siletso coos ik needle case. ik ot runfitted t estan 2. 75 Other fitted baskets up to $18. GIMBELS NOTION SHOP—Main Floor THE 32ND §TREET — EVENING WORLD, MONDAY, NOVEMBER 28, 1921, of ECEMBER ushers in a new era for the Gimbel Store. An era of spaciousness; of room; of convenient arrangement; of efficiency in the display of merchandise that did not formerly prevail. of artists and artisans has ou who visit the store Ns now a vast arm been at work. For almost a year quently have with yniform good humor yee up with the inconvenience and discom attendant upon such extensive alterations. The work is completed. Profiting by all that we have learned in three-quarters of a cen- tury, of storekeeping (over a decade in New York), we have lifted this great store from the merely utilitarian to a place of real beauty. The aisles are spacious.: Goods are . fascinatingly displayed on counters and in : crystal cases that make for easy selection. Departments are conveniently arranged in relation to one another, so that you may pass from one to another without weaving in and out from aisle to aisle. The sections have been laid out with an eye to perspective, so that you ‘may find what you want without constant inquiry. A step inside any of the great entrances, and the map of the whole floor unfolds itself to your view. There is nothing elaborate. Noth- ing of ornateness to detract from your consideration of what you are here to see—which is the merchandise. Brilliance there is, too—the brilliance of alabaster, of granite and of marble. And studied cleanliness. But beautiful as it is, it is but a setting for merchandise more beau- tiful still. ments. Gifts superb. Gifts humble. Best of the best in America and Europe. Vast assort- And the happy medium, too. Fountain pens and pencils and ribbons and handkerchiefs, cheek by jowl with exquisite jewelry, rich laces, rare perfumes. Christmas gifts for the * six million. It is a far. finer store now than it was on its opening day. Iti is a re- built store. A transformed store. Genco Folding Camera A splendid camera of fine make. High grade Pr 5lens. Takes 214x344- $ inch pictures. Much below its listed price - - - - - Other‘Cameras, $2.50 to $100.00 GIMBELS Camerne- Fourth Floor Children’s rer Sets Of combination coney and imitation ermine. Smart scarf and cunning muff, § with shell ring attached by cord -2-+-- eee ee = Other Children’s Fur Sets, $2.75 to $25 GIMBELS FUR SHOP—Third Floor Madeira Luncheon Sets 18-Piece sets—hand scalloped and hand embroidered on fine round$, thread Irish linen. Genuine Madeira! Sale priced ~ Others $5. 18 to $27.50 GIMBELS LINEN SHOP—Second Floor A store glorified. Pearl Opera Glasses White or Oriental need opera glasses, with gilt tubes and pear! eye pieces. An ideal gift for the Theatre or 5 Over: Goer - .----+-- ® Other Opera Glasses, $2.50 to $28.50 GIMBELS—Main Floor Balcony Children’s Golf Hose Pure wool! Brown heather mixtures, with gay novelty tops. Or solid colormal plain. Fine firm Others, $1.75 to $2.95 _GIMBELS HOSIERY SHOP—Main ‘ Floor Singer Sewing Machines t reducti f 4 At Bie on aM st Fe On, pe howe ver, at samples @ sana to new. Terms $1,00 weekly - + +--+ => Other sewing machines from $23 to $135. GIMBELS Sewing Machines—Fifth Floor 5e a Million GIMBELS : THE STORE GLORIFIED Girrs Men’s Cape Gloves Smart gloves of pecisillt auality imported cape leather. Outseam Tan and brown. very special. Other Gloves for Men, $2.25 to $7.50 GIMBELS GLOVE SHOP—Main Floor Six Light Cut Goblets Sin venue tues Loe agar tn ata) 95 holly boxes for Sieatie -- GIMBELS GLASSWARE SHOP—Fifth Floor Of tapestry and velour, with all velour backs. In rose, mul- $ Fancy Pillows 5 hb brown and laven- pra apse dee *4.50 Other Pillows up to $18 each GIMBELS—Second Floor Silver- Plated Mesh | Ba Ss Heavily silver-plated, with a very fine deep reversed mesh, dainty, narrow etched frame. Dome shape, inches deep, with $, inch mesh tassel. ovely 6 5 irstteal handle - - - i Others $2.95 to $22.95 GIMBELS JEWELRY SHOP—Main Floor Boys’ Nickel Watches 12 size nickel case. Horne turn- § id ved back. G er sa RL Other Boys’ Watches $5.95 and $6.95 GIMBELS JEWELRY SHOP—Main Floor Rolf Tira y's Reproduction of Bhettield Plate. ce 6 5 12 inches lo handle. Plain burnish aca Maly border Other Trays $3.95 to $7.75 GIMBELS SILVERWARE—Main Floor Tots’ Sweater Sets Four ae set of brushed wool—sweater, oP and. mittens.§; te or colored.” Sizes 2 to years Other Sweater Sets $9.95 to $12.95 GIMBELS BABY SHOP—Second Floor STORE im STORE HOURS 9 TO 5.3 9 TO 6. 30 FOR OTHER GIMBEL NEWS SEE PAGE 10 BROTHERS RS BROADWAY — 38RD STREET — * 200 Velocipedes : Shop by Mail Through Our Mail Order Department 100 Ball-Bearing Scooters Ball-bearing scooters. The best toy buy we know—and a great $ gift! Vane, pricing. No e Mail Orders. - - - - - 3 Sizes hree sizes in the famous Velokin Fairy and cam 13 95 bia. $10. 45, $12.45 and - - U GIMBELS TOYS—Sixth Floor Black Blouses A peauty Gs eee dnt te Mat ge 0) knife. platinne ar er ee GIMBELS BLOUSE SHOP—Third Floor Peter Pan Blouses Striped yoile Peter Pans for § Sister’s Xmas. Collars and Dy. 00 cuffs of embroidered pique - - GIMBELS BLOUSE SHOP—Third Floor Turkish Slippers Turkish slippers in 2 blues, 2 $ pinks, red, black, tan. Silver- 1. 00 trim and silk pompon - - GIMBELS WOMEN’S SHOES—Second Floor Ivory Py ralin Sets Du Barry ea Be toilet sets—10 pieces—deco- rated in color. Hair brush, puff box, hair re- ceiver, buffer, nail file, but- $ ton hooks Suticle knife, cloth brus! hy cosas mirror - - Others fi rom $9.70 to $110. 00 my GIMBELS TOILET GOODS—Main Floor Imitation Cluny Lace 3 inches wide. For everything from For gift trimming—handsome laces, VAs underwear to curtains. Sale: yard, ic Other widths 10c to 55¢ yard. * GIMBELS LACE SHOP—Main Floor we FRE NRT SBA