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practicality of the motor car hind been | began | ts éxperiments which reontted | proved, came a period in yaks the|[n the production of the Peariess| chief objects sought were power and| 80 horse power Kight which was . This was due largely to thé| developed and put on the market ‘act that, as in succeeding periods, | aboug six years ago. motor car manufacturers wore follow |that the motor car's utliity as both a | pleasure-giving and serviceable ve- hicle begun to be recognized, Th econ: a tae | number of cars distinguished Jamoothness than for their power. growth of this devéloprhent, creased very by The owner of a|pmergency. Manager, Peertess Motor Car| Ser wered oar built for npesd bee wency Company. gan to find that, conditions wero ro- ents and features hive lost mach of | the other hand, the owners oh power of attraction. Most gel? A} a0 |an office and sales ox’ ty, this inf jw Been determined upon. margit ‘eueally With smoothness and | toar-etory ing to Most men who have spent the great- | quietness, inoeasing business. part of their lives jn the motor car! This development put motor car dry. Liewt. modelo, can trate motor car| ™™ ghig siopment through several distinct ly ou ott ets. and continued to make @pecia! After tae preliminary engineering | for jal Ne ad Pearless engineers, at that time Ing the demands of the public. conftonted wth this dilemma, re- ‘The next period was charactarized| fused to compromise— to sacrifice an yl for smoothness and gentile. + on the one hand or to sacrifice | enc! and women. for the gentior qumiities |on the other, ‘They belleved that al igothe! ina bn Bey joothness, comfort, quiet] oar ogitd be produced wh h would Fach and cleanliness. I} wag in this period oe) Leb features: eMolentiy and call a Feel panes thelr pellet wag teetifion a hee | en prove ‘or the oix years . idblorkis ¢ Can meee Motor |" the design and production of | thousands of owners of the Pestices Guy Disk-Valve Motor Pere | a | Eight. The distinctive feature of th: , Car Development Through |Encountese thaw sor ther power. || Afqliee 18 its two power Fan ‘he fected After Ten Years of Several Distinct Phases. The next period wes a natural ont; | trafic or fcr, eoundry roads and bou- Experimental Work. —_——— r ew peated announcements of new do- Siricting his car's service ability. On raiutgmobile wales in the Paitppine Mich., @olye the year-old riddle /oal f the low- ave i ie. Hn yy: hal na rat he past year a wer BRK: a of over sixty and NEW ACE CAR levards and'the sporting range fo: owe became more stringent; the} great and tremend wer on By Robert J. Schmunk, unmiber of metor cars in use in-/| the hi in gand and ny every| Does the néw Guy disk-valve motor in the Ace car, manufactured by the Apex Motor Corporation, Yoesilantt, at. Mania. | the question atitomotive engineers, | wil ebout ov wen dealers afd distrfbuters are going to > erect a try to answer in théir own minds by e care of thelr looking under the hood of this car at the Hotel Commodore and riding in one of the demonstrators on the Maawell-| streets, ‘The Ace motor te the remult of ten experi York on the first| ni speci been oolved and the It was at this time that Peerless vena a seeniger Fe eee sete trace brought to Sound principles prove them- selves in times of stress, and test and trial. The reason Dodge Brothers Motor Car stands well today is that, six years ago, Dodge Brothers were thinking of to-day. They built their car, in the be- ginning, sothat it would be sure to stand well to-day. The reason Dodge Brothers Motor Car is now strong in sales is that, six years ago, Dodge 1 Brothers were thinking less of building and selling motor cars and more of building and de- serving good will. ———- - $4 9088 628 == = =! Six years ago they thought of salés only as something sure to follow if they built a car that de- served well at the hands of the H people. | They were not thinking, then, of the huge immediate market for motor cars, ‘but of the surer, sounder, more permanent mar- ket for a good motor car. They wanted their nametostand, not for the quantity of motor Brooklyn Bishop, McCormick & Bishop 1221 Bedford Avenue New York | Stratton-Bliss Company 1847 Broadway SPACE A-11, GRAND CENTRAL PALACE proved A Goon NAME-THE MASTER SALESMAN cars they built, but for the kind of motor car they built They looked forward to the day when that name alone would be sufficient to sell all of the Dodge Brothers Motor Cars their great works could build, It was a sane, simple philosophy which thought of every man or woman who bought one of their motor cars as one who must be made a friend for the future. . It is one thing to conceive a car which will give each buyer a minimum of trouble and a max- imum of satisfaction, and quite another thing to build such a car. _ Six years ago, Dodge Brothers devoted themselves to the ac- tual construction of such a car, and kept on steadily making more and more sure that they had produced it. Because they thought chiefly of their good name six years ago, and every day since, Dodge Brothers Motor Car stands well, and sells well, the world over, to-day. Newark Bonnell Motor Car Com 562 Broad Street rh = teteg ewe tee meager te i eee ie om wee See - Jequite conctusivély «hat this type of fines that time the entire concentra~ jon of the engineering force has been iirectad ‘on the new atx, which is per- fected and ready. ‘The valves are a series of. dipks, one in the combustion chaher of geared and contains four slots cot in the form of a “ mm bd ng sot to the hub of the disk. slots in the Process with a same Bane ‘rhs ip Give, a wide open mani- A ee a peteens mechani- type of motor, brary steed la Po Arete 2 rie no or yr hatter of valve springs at high peed. Aleo due te the Bg hee Benn ber coc ‘inte léavi ry uth eviinters a very mt ‘ag at Jow mpeed ts he engine ‘unusyal pulling hid Another valves nn of note is the fact the “ais an oll pany be te pradtically Ho friction in thie wip-|tension offset by & thrust bearing, | tewts it \motor. marked a revolutionary ad-/ing action it is to be preemie that |tius kesping the disk on an even | frict! Jon por jvancement in valve construction. |the were will fever wear out Gur- L yet reducing friction to the in this motor tn held to jordinary sf and women, the world over, are irresistibly attracted to the Cadillac, first, last, and most of all, because of its —the thought, which is likewise a cer tainty and a conviction—that there is nothing they can ever ask of the Cadillac which it will not render them. 4 ® GADILLAG MOTOR GAR COMPANY \ Marmon Automobile Co. of New York, Inc., 188@ Broadway at 62nd Street Telephone Colum bes 5690 Hupmobile Co. of New York, Inc., 244 West @%th Street, Telephone Bryant 1546 (Whcteoate Omby)