The evening world. Newspaper, January 8, 1921, Page 10

of All Forms of Transpor- tation Is Sure to Come. By Gaston Plantif. Manager, Ford Motor Company, New York Branch. “Looming up in the near future in| @ncther wonderful period of pros Perity for the motor car industry. We are about to enter the most intense period of competition that business Bas ever seen; and ability are ‘two of the factors® that wil! count Deavily with those that survive. It Means the motorizing of all forms of | ‘transportation. “Tn business the millions of slow- foving horwe drawn vehicles stil! in wie, that waste both time and food products, must give way before the quick and economica) motor truck Live manufacturers and merchants everywhere are giving close attention | stee te delivery methods now that they are revising their business coms, and ‘those who don't use motor trucks are doing rome close figuring on the ad- F< gre of four cylinders against ir deg. » “There ds going to be an immense imorease in the use of motor cars by concerns that employ road salesmen. ‘The ability of the motor car to cover more itory in less time than by other forms of transportation and to do jt economically, is making a strong impression on business executives. types most preferred for this sort work are the coupe and runaibout Hundreds of thousands of these will g00n be doing their ‘bit’ in rebuilding American bome. ere | It provides rapid and economical for all members of the and gives each that indepen- family dence so necessary to complete en- Ineas. “But the greatest field is still the | room fo! ~ | its administration NEW MAXWELL- Space—Will Take Care of Work for Both Cars, | “The completion of the new Max | well-Chalmers pressed sire! plant, | which is now about ready for manu- | facturing activity, gives us one of the most efficient progressive outfits Jof its kind in the country." nays W | Ledyard Mitebell, President of the | Maxwel! and the Ohalmers Companies “The new plant covers about 217,- 000 square feet of floor space and will take care of all the pressed steel work for both Maxwell and Chalmers cars. “The main building contains two craneways, each with a double row of presses 300 feet long, and each equipped across its entire span of 60 feat, with a crane which is capable of picking up material, work, or even the preases themselves, and moving them to any other part of the butld- ing. “The. presses ure.so placed that, the | passes from one to another with- out the need of extra men to act as go- betweens, thus cutting down the time required as well as the nunrber of men. “Another feature of the new plant is the immediate inspection of work. Instead of making a large quantity of pleges in one place and then sending them jo another part, of the tactasy | Yor inwpretion, aiey fecelve this in- spection during operations, “In layout and equipment, advan- tage has peen taken of the experienc { of the entire industry. At the same | time, various improvements have ben made in other departments and build- | ings. so that the great plants are now in excellent shape to take care of fy~ ture production,” ‘The automotive industry in recent years haa beon responsible for some of | the finest office and factory buildings In existence, For example, the Liberty Motor Car Company at Detroit has for wilding a beautiful replica of Independence Hall. In Detroit the Dort owners have formed a Courtesy Club, agreeing al- ways to stop and ‘a band when ‘one of their fellows is in ‘distress, A jclever emblem on the radiator ix the | badge of membership in this organiza. ! tion of good felio life Tires pure Servi Weexhibi Branch delicered i cash talued at $5,234,024.38, brea never improvements, f and used car valties‘are above all others. Wherever you BROOKLYN BUICK, THE FIRST PLACE CAR, SMASHES ALL SALES RECORDS TO SMITHEREENS The Honor of First Place at al] Nationa! Automobile Shows has been awarded to the Buick Motor Company, because the value of Buick production is greater than that of any other exhibitor. As you enter the Automobile Show, it will be our pleasure to greet you first. it a complete line of 1921 open and closed car models famous Buick Valve-in-Head Motor Cars, with more improvements than any automobiles exhibited in five years. Reo Ofticial Thinks Bankers! Were Influenced by. the Term Pleasure C: “Bankers in the Kast seem to be loosening wp o little,’ said J. J. Hunt, General Manager of the Reo Motor Company w York. “It begins to} look a8 though the tleht money situa- tion which has hampered the automo-| bile business somewhat is soon to be| over, “OL course, 1 don't say that things wouldn't have closed down somewhat, but I do believe that if we hadn't generally got into the habit of think- ing of the pagienger car as @ pleasure car only, the banks would not have tightened up nearly as much, “As a mater of fact, pleasure is only one of the minor advantages of the passenger car, We know of a lot of firms that have bought road- eters and coupes for their saleamen, and every tme they've come around arm fold ua it was the best invest. ment they ¢ver made. A car means that many more calis can be made im a day; the salesman isn't worn out walking around and the company is saved high taxi fares. “Of course, the companies maintain | J a garage and service men to look out for the oars, They have had expert- ‘once with Sneed Wagons, and stand- ardiging meant that their service men could take care of the passenger car with singe the general principles of construction are the same, “Because Reo has such a complete line we haven't felt the pinch like lot of fellows in the automobile bual- news have. Even now it doesn't look asx Jf we could get enough cars in storage this Winter to take care of the inevitable spring demand." On the Hupmobile touring car and roadster now on exhibition, the to shape is new, and along original tines | of great altractivencss, ‘The rear win- low is one unusually wide plece of plate | wines, giving clear vision and ding | a distinctive touch of good looks. Easy | entrance and exit, already assured by | wiie doors, are male doubly convenient | by both outside and inside door handles | Renders. have lengthened, and | thel slightly changed design adds greatly to thelr appearance, \ THE EVENING tO PLEASURE ONLY A SOUND METHODS -ASLOOMING UPIN . CHALMERS STEEL MINOR ADVANTAGE -OF DEALERS NOW THE NEAR FUTURE PLANT COMPLETED OF MOTOR CAR BEING REWARDED Ford Official Says Motorizing| Covers 217,000 Sq. Fi. Floor ’ Si, i Nash Officials Say Those Who | Adheted to Conservative Methods Now Benefit. | “Those automobile distributers and dealers who have adhered to con- servative business methods during the past few years are now coming into thelr rewant,” says'C. B, Voorhis, Vice President and General Sales Manager of the ‘Nash Motors Com- pany. 4 “The preparation these wise mer- chandisers have made for a continu- ance of their businesses along safe lines is bearing fruit now in this Penk of deflation through whioh the ness febric of the country is ing. “Once again the wisdom of pre- eetomrgrd and the Judgment of king ahead in of plenty to those days which may lig abead in being vindionted. “Those who are familiar with the happenings in the automotive indus- try will realize at once Just what I mean and how the real strength and weaknesses of the great automotive selling organizations are being made impressively plain, “These selling organ! th @ period of jut = passed rough preparation end training which shouid have fitted them ideally for the pres- ent highly competitive market and enabled them to come through with | is period of preparation to which I refer was the big buying market which has existed for the last few years and which continued up until a few months ago. “Business was so abundant and so easily had, comparatively speaking, that every automobile dealer and dis- tributer hed ample opportunity to get ready finartciatiy and in every other way for the time, which all should Pave foreseen, when real pusi- ness acumen and salesmanehip alone jzations have would keep thelr enterprises showin comfortable balances on the right side of the ledger. “This time ts now upon us. While there is a market for products of proved value to-day, and one that is improving, yet it is one that must be sought édut intelligently and worked \ndustrioualy.” HAVE FAITH IN AMERICA—YOUR FELLOW-MEN ing hundreds ot millions of been a time when rage Men, Chauffeurs, School 1920 Buick smashed all record lars’ worth of; red blood For years we have built and sold more six cylinder automobiles than all other well known builders et Sixes combined. Durin; America approv Children, Tom, Dick led Arie aroun: économy. They have made Buick's reputation —Buick the First Place Car. EVERY DETAIL OF THE 1921 BUICK HAS BEEN IMPROVED The World's famous Valve-in-Head Buick Motor, always the most powerful and economical ot its size, is now the quietest and staunchest in existence. The seven have entirely new bodies. Every detail of the 1921 models has been improved. Cord are regular equipment. beat YOUR ORDER AND DEPOSIT ARE SAFE WITH US ir friends ar hase 1920 . tires and batteries _ cars Many other companies have been. prosperous for years only because we have never been able to deliver to tens of thousands who wished to order Buicks. Every day some of these thousands are placing orders ‘with us because they say “Second ‘ regular customers and Buick, order nowatt the Show. There will be a shortage of targied over and called 1921 Sect Tf you. wish a cars this Spring. ls. You are entitled to real with inves AUTHORIZED BUICK SERVICE ~ ice signs. They: B 'y are the tourist's friend, the Bui cperete a motor car in this great country you will see Authorized Buick . are emb ‘ems of satistactior, There you will find intelligent, courteous, | trained men and Buick repair parts. The: owner's antee against ignorance and dishonesty. Tie are authorized by the Buick Motor pany. service and sales knowledge we have gained whi ¢ building up the gr automobile retail business in America is at every Buick owner's command and is \ + @¥ery prospective motor car purchaser's thouglitful consideration. A BUICK, HOLDS THE WORLD'S GREATEST MILEAGE RECORD-—272,000 MILES World's Largest Builders of Six Cylinder Automobiles. Livingston St. ~ BUICK MOTOR COMPANY NEW YORK Broadway and 55th St. FACTORY--F! LNT, MICH. NEWA 497 Broa ‘ WHEN 3ETTER AUTOMOBILES ARE a goods marked “Buick.” The New York in October, November and December 2,538 Buick automobiles, hing all October to J®wary records for the Branch. There has America could so well afford to do everything normally and sanely. We are optimists; we have no use for the pessimist, be his position high or low. NO OTHER AUTOMOBILE HAS SUCH A GOOD REPUTATION Beyond all question, the Buick is the most popular automobile, Everybody admits it, everybody says so. That Wonderful Woman, the Financier, other Car Manuf: Car Dunas eee Jones, and even Saleamen for other cars can get delivery ot one. Over two million nearly seven hundred thousand facturers, and Harry, Smith and They all admit you will be lucky if you rican men and women have driven Buick cars hundreds of millions of miles over hills and all | kinds of roads with certainty and economy. In term# that have been heard World, two million men and women and all their friends vouch for Buick reliability, long | iful new models » choice cars wor't do.” Ou io ordering in advance, Do not nent value. Buick new car values ed by D, SATURDAY, JANUARY There is no question now that the KISSEL DISPLAYS id the ir 1921 1921 | raat ‘om: ‘eatest worth RK d St. BUILD THEM ‘BUILT, BUICK WILL AUTO INDUSTRY of ‘the let-up in buying, for the same | and October. ASE valmy dayn gust passed in the auto vile saiex field attracted many men unfitted for the work. Up to a few monthe ago it was not a question of ling deliveries, There were not cars to go round. ditions were such that pro- spective buyers placed orders for cars with several dealers and took the first car delivered. ‘This in iteelf, 1 believe, created a false impression of the market's size, although the apparent demand was greatly in ex- cess of the supply. | The result ot this case of selling, quick turnovers, and of good profits was an indifference to con- siderations vital in any well regu- business: rst of all, few dealers mtade an jeffort to ‘bulld up banking connec- tions which, in times of stress, are very necessary, And the fault was largely with the dealer. Few of them had their affairs in such shape that they could approach a banker and show him exactly the status of their WILL PROFIT. BY LESSONS OF 1920) Learned of Great Need Of @ | o¢ Highly Skilled and Efficient | Distributing Organization. | '*¥ By Frank B. Ansted, President Lea- ington Motor Company. “It's an ill wind that blows no- body good" is an expreasion as apt, In consideration of the conditions which business. have confronted the automobile in-| When the lightening of credits dustry in the Jast few months, as it| begun to make Itself felt, many dealers were entirely at sea. They ts old. Because the depression in the y. despite the great ha ed, has not been wit its lessons—lessons which I believe will stand the Industry in good stead in the great years ahead. been made to,build wp real, live, To my mind, the greatest lesson, | hustling sales organizations so vital and it served as a rude awakening! in times of stress such as that which to the industry, was the very evident! onfronted every automobila com- need, made apparent at the first sign|pany in the country in September And sales suffered cor- lacked necessary and proper bank- ing accommodations and friendships, and their business suffered as a re- | sult, In many cases little effort had Iships highly organized skill and efficient | management in the distributing or-| ganizations @f motor_car companies as in tHe factories themselves, respondingly, To-day every distributing ongant- | fon in the country is putting ite |business on a highly efficient basis, Quality Goes Clear Through At Grand Central Palace First Space Left of Main Entrance i Y SSS The great national prestige of the Dort has been built primarily upon the un- common mechanical competence of the car and its unusual operative thrift. This very prestige is now given an im- petus whose force cannot yet be clearly | calculated by the introduction upon the Dort chassis of a body of exquisite and finished beauty. The classic charm of this body marks the fullest expression of artistic coach- work conceived and executed by master craftsmen. As the Dort in the past has been reck- oned the standard in its field for sus- tained and steady performance at the meager minimum of travel cost, so now it must in addition be held the one fine . car from point of appearance in the moderate price class. The Touring model above will be found at the Motor Show together with the Roadster, the Fourseason Coupe, and the Four-Door Fourseason Sedan, con- stituting the family of Dort cars. We ask that after you have viewed these beautiful cars you compare them with other exhibits at the show. In no other way can you fully grasp the exceptional beauty and unequalled value that the Dort car today possesses. PRICES Touring Car . . «© «- $1218 Roadster . ine 8 1b 1215 Fourseason Sedan + 2 1995¢ FourseasonCoupe . . . 1865 Open Cars F, O. B. Flint Closed Care F. O, B. Kalamasoo Wire Wheels and spare tires éxtra New York Branch Broadway at 58th Street i= Dort Motor Car Company | |nuking sales so much ax it was of © models the Kissel exhibit includes « ullt chassis. The frame eet epecint design, permitting low chassis construction with a low centre There have A of EraNlty, | The ecoaition, yer mives|| cars as loi been Au Nov ow por i‘ re8 | cron aot spring clearance. Even with b Ng as there have this low weight full road clearance is een automobile sh secured, sid eoma|| AWA thevak ows, Long, flat springs of special chrome | n ¢ Auburn vanadium steel are used to give an easy SIX will u Bea uty and flexible movement over rough | will continue in Places, keeping the jars away from the apatlteh n the car, Special qos pencwiers, ne spotlight of interest Pa econ both. from. fh f ; eerere rebounds jenen hitting “uneven long as there will be Places in Ue Of apectal'design, buit|| shows, y Kiasel, and are of ample weight to Provide worrect weight distribution and balance with the other component parts designed to produce maximum braking Foney without grabbing as well as a fe Sracemts the usual skidding when th: AUBURN ‘rakes aro lied. grease cups have been rep! cups, so that proper chass! is made easier, cleaner and more ly, Siar braking and clutch levers have 1086 Broadway, at 6d't.,.N, ¥. ( been fnstatled to give % per cent. more! Snes tte oer a - t er A\IB\IRN: Benne CUSTOM CHASSIS | ne Design Permits of| With Low Centre of Gravity. several new finished In addition to F, W. WRIGHT, Ine, 225 W. 57th st. "The Kiasel double-extended brakes are feature ts that | jaced with oil is lubrication | Beauty’Six ‘Another noticeable Presenting— THE Motor Car Achievement The Ace ‘The Ace car represents the greatest advancement in motor car construction since the inception of the industry. It marks the first practical and proven elimination of the unmechanical from the gasoline engine. The epoch-making “Guy Disk-Valve Motor,” found only in the Ace, eliminates every objectionable feature of the Poppet-valve motor and embodies the virtues of the slide-valve type with im- provements which far overshadow it. ‘The almost unbelievable will be presented to you and Proved to you when you visit the Ace exhibit at the Commodore. A motor with no valves to grind or adjust will surely interest you—but you will be more inspired over the development of a motor which finally attains that long-sought-for feature of high torque (pulling ability) at low speeds, In this respect the Ace motor compares } favorably with the steam engine—tremendous pulling ability at low piston speed, And in the Ace there is a perfect fuel combustion with consequent great economy, There is a silence of operation which is marked even in this day of quiet operating motors. In fact, this truly remarkable motor achieves every factor which engineers have long been striving for. But the Ace represents more than a motor achievement. It is a car of faultless chassis design, and possessing a singular beauty which sets it apart from present day body types. Distributors and dealers: Examine this motor car achievement. Ri it. Study its detail. As ite name implios, it ia the high est development of modern motor vehicle. On Exhibition at the Commodore APEX MOTOR CORPORATION YPSILANTI — (Suburb of Detroit) MICHIGAN Priced Si ix . exhibit Cylinder Cord Be ghar Equipped Tour- the new Velie ing Car in the Speedster World is at GARLAND AUTOMOBILE: &