The evening world. Newspaper, January 3, 1920, Page 13

———____ | ATITUDE OF THE 4 Grou of PUBLIC CHANGED Automobile, Formerly Looked On as a Machine, Has Now Be- «ome a Family Conveyance. v B. 8. Partridge, erty Due to its adapt every transport coupled with Ic Maintenance, the attitude of the buying public has unc plote change to While origins was regarded machine, it has c more regarded or persona) carrier, taste and ideas o: and design held b This change ha of late throu ences and « motive manuf his product. It was only the automobile and designed fi Purposes. At that of the manufactu the automobile, ve and expe as ry little thought to the comfo @ven to its ‘The type Upon its mecha regard to style an¢ ing way to the finist figned apd built pleasing « tynvintiient Be purpose, but tures out of the u up to a very s) found only on < motor-buyir Proved ever the custom known to the 4 and distinction, been an Ameri been expe cossitat from the t je of m i Timm jooo000 Dealer. wilt stion me t f qual y th merely time p! ters’ voting most of (heir > perfecting Lat to ist New own 2 machine reticnlly all attention was 1 on mechanic: Lib York echanica was given tirely thout “BODY TYPES HAVE: [2 NOT GHANGED 10 nded the great WS year after Oeneral 98 Motor | f the sin Peerle ment of the rly days, say t car driving BONNELL MOTOR COMPANY W This business has not grown just because the aut ~obile business has grown. It has grown becar‘se there has grown up in America, and all over the world, a demand for the kind of a motor car Dodg\ Brothers build. It has grown because the users of these cars have given L dge Brothers a good name as careful, conscientious manufacturers. The result is that wherever these two words—Dodge Brothers—are seen, they stand as a symbol of exceptional motor car value. Even when they appear, all alone, on a window, or a wall, or a bul- letin board, they instantly mean something special and significant to the passer-by. They call up a picture of a par- ticular kind of 1 motor car, Or, to be exact, a particular kind of motor car workmanship, which people have come to associate with the name Dodge Brothers, The two words—Dodge Brothers —are an advertisement in them- | sid | came appa' | thee oo ANY GREAT EXTENT: nsely interest- | nty was i car now known as the sc Moderate ‘Priced Sedans at the Show This Type of Car wi rated One of t the Bigge THE EVENING WORLD, SATURDAY, TANUARY _8, a ALAS a et “3 @ 4 1920." r alloy w crank case from lynite and by tating regularly to thermostatic, Lynite, a strong aluminum alloy, te . ; jthe pasia of Premier construction. ho deve sturdy | By casting our cylinder bloo® and st Sellers and , it at every mechanically feasible 9 « t an Nee | point, we ithe weighter / our motor by 609 pounds. ‘ THE CAR WITHOUT WEAKENING IT The ; iti 1 ty CHARLES S, CRAWFORD. e ight | Vier President and Director of En with 4 gineering, Premicr Motor Cor ft { poralion eighty a4 | How much can you lighten a motor ] yr without weakening It? less Is lightness a good thing, providing } you can obtain {t without sacrificing | parts | strength? Those questions have been upper most with engineers from the begin ae i tie oo ara aren THe, Apperson Delights Women Who Drive = | Jof experience, that excessive weight | " o, they have worked ste:d- a in a motor car pun maintenance, }and ied acts from the car, PPE RSON’ great reserve t » obvi the more A hy bs } wolght you bi # the mort of power on any road or ily, year by year, point by .°% | ' po ru t hill; speed beyond ordinary re- point, in one direction; that of rel Aare | quirements; luxurious com- fine craftsmanship, to make ling the sin fort; individual beauty of line Apperson worthy of American set plage and fini and unusual re- wer you can for carry- r weight_and te sponsi s have a special pasible for carrying appeal to women who drive. mechanics; and equal, or if * innate mechanica } nioh argues plate A motor with eighty parts possible a leader, in the na- the engineer |s ar just as much as he weakening it Nobody disputes this, Untit actence found how t tional expression of virile + achievement. ' Apperson Bros.AutomobileCa, Kokomo, Indiana Export Department and Metro» : | politan Distribution with nt eliminated is obviously simpler to handle. This is one phase of Apperson a vement in he direction of universal ap- peal. Since Elmer and Edgar Apper- cit tans | hath into aluminum without | ly increasing it al that engineer se smaller dimen. cific grav= v" lei .fearly days with t that the body 1 | As the real value of the motor car be wherras nt the sporting teata ' | began to d fort was sought ally only hen we have. the open car. In the 4d this type of a car | ye tonneau. t ur Jin the berinnl sinailer cape early days we c a close-coupl “In the small the se fifth typ dan-limousine, | manship rid-Wide Good Name selves, not merely in America, but the wide world over. The first thought that follows, wherever they are seen, is the thought of a car that is reliable. The name has come to suggest integrity—integrity in the car, and integrity in the manufacturing and business methods of the men who build it. Such a good name is, of course, almost priceless in value. Dodge Brothers are keenly alive to that fact. They realize that the permanence of their business rests upon the continuance of that good name. They realize that such a name is a perpetual promise to the people, which must be perpetually fulfilled by a finer and finer product. As long as the name is attached to their motor car, Dodge Brothers may be depended upon to safeguard and protect it. As long as they build motor cars they will be the best motor cars Dodge Brothers can build, COLT-STRATTON COMPANY 1847 Broadway Newark 39-47 Sussex Street SPACE A-20 GRAND CENTRAL PALACE Brooklyn BISHOP, MCCORMICK & BISHOP, INC. | 18 Halsey Street estibuled § aa: ss then t have SPACE L-3 EIGHTH COAST ARTILLERY " 3 s than the limousine of s which more closely followed the son built the first practical C, T, SILVER COMPANY = automobile twenty-five years 100 West $7th St. Tel. 700 Circte at Dynamic America demands results—Apperson produces them EAPP ERS O'Ng by finer steel. Sompany to produce in- cut no hope for mat s that are only a Wttle creasing motor car weight than the open types, still they | there are many points n more comfortable and luxuri-| Where tho use of ste the early | is not foanibie | for example in the cylinder block Itself, where the idea ts not so muc ‘all drawn coach to obtain strength as to select a me which will rapidly throw off heat ana! of the horse ideals; a characteristic Ameri- ; can combination of art and wd - — What you'will see“in the Liberty’ Ar of the distinguishing characteristics of the original are retained in the Liberty which will be displayed to you at the ’ Automobile show. The car is best described, perhaps, as « development and an unfolding of the basic beauty which is inherent in Liberty design. You are given a freshened appreciation of the grace and symmetry of Liberty lines, and of the harmony which characterizes the car in its entirety. In the same way and to the same degree, the Liberty has improved upon itself in details of comfort and convenience. i ‘That the engineering practice and the perform. ance qualities bave been smoothed and refined, goes without saying. You will instantly recog- nize that the well known difference in the way the Liberty rides and drives i» more delight- fully marked than ever, E.S. PARTRIDGE & CO.,Inc. 1826 BROADWAY LIBERTY