The evening world. Newspaper, December 2, 1915, Page 12

ADVERTISING MEN ARE BUFFALOED BY = ENTOMOTHIGAMAIG Ponderous Polysyllabic Utter- | ance a Knockout for Pub- ACHILO DOESNT | “ LAUGH AND PLAY ‘AF CONSTIPATED ‘Leok; Mother! Is tongue coated, breath feverish and stomach sour? “California Syrup of Figs” can’t harm tender stom- ach, liver, bowels. Mother! Your child iea'e navurelly tongue is a sure sign its little lives and towels need a cleans- ‘once. LI foveriah, full of Moet be rat sore, docan't eat, or act naturally, has stomoch-ach diagrhoea, remember 4 gentle liver bowel cleansing should always @o the treatment poy “California Syrup of for children’s ills; give = tee bours all the Moar bits und’ fermenting food is clogged in the bowels passes JUST HAD BIG DINNER. | Men Who Spend $75,000,000! a Year in Advertising Tell Why They Do It. | “Consider & moment, # you will, the | function of the brilliant colored corolla of entomophilous Gowers.” ‘The speaker bent a bright and en- ‘thualastic oye upon his audience. He Daused, with a gentle, appealing band outetretohed that his words might vibrate in the most remote ear. Ah, here was a ringing sentence, here | was « suggestion for concentration— the brilliant colored corolla of ento- mophilous flowers—a gilttering thought caught captive tm a orystal globe of words. And did the advanced class in bot- any wrinkle ite brows in tho very/ ecstasy of it? Indeed it didn't, be- cause it wasn't a class in botany—it was @ gathering of the Association of National Advertissra at dinner last night at the Hotel Astor, so it just bit @ little harder on its cigars and tried to figure out what entomo- what-do-you-oall-'em flowers were anyway. However, be they what they be, N. C, Kingsbury, Viee President of the American Telephone and Telegraph Company, used them as figures in bis address om publicity and bad every- body at the banquet in the north ball- room buffaloed from the start. There audience, and as they and adding ma- coment aod watdhes, automobiles and tobacco, @ chance on ‘The only one present who dared look wise at ali advertising man- Henderson & Co, the on Cortlandt Stree>—and é F ef SFUIUIEG, pitt, $3.6 8 i disseminating power of the press his | Views would reach such @ emajl per- contage of these he wishes to in- | fluence thet the effect would aot war- rant the effort.” JUST A PLAIN (?) FIGURE OF SPEECH. Now it's only fair to Mr. Kings- bury to eay that be explained the entime-&c. flowers by saying that if they didn't succeed in attracting the | Insect in search of pollen and honey, j all the species of these plants would be dead in a single generation. So, Splendid 0, ‘ to Buy An} bind and Save Money We Have Prepared Specially for the yy Holiday Season with Christmas Gifts of ‘ig Superior Character. Prices Quoted Pro- YW vide the Biggest Bargains of the Season. yy THE KINDEL PARLOR BED Dedrotan”? Seatela gta frame, ipholoiered in black fi ther, Ia so simple as Colonial Library Table Dull Mahogany Finish, B8x2t This Rocker Is Uphol- 7 stered in O'Bannon ‘ | leather (the Nearest leather), Broad tufted back, jest steel tem, 4-Room Home Outfit $118.75 OPEN SATURDAYS UNTTI, 7P.M. We Give “Cuited Prot. ° Wien All Pure aes. Pome ricci: 86-88-90 Myrtle Avenue At Lawrence Street | Mr. Kingsbury, and herewith 38 1 THE EVENING WORLD, THU JACK RABBITS suddenly swooped down on Dublin, Tex, occupied yards, friends with ali the cats, So many rabbi! disappeared and the town's ammunition WEDDING RING FAMINE tn Great Britain, be- cause of a0 many war marriages and so CHINESE STYLE, Syracuse cat feeds himself milk with his paws for chopsticks, PROHIBITION PIES only in Colora t# barred from mincemeat, plum pu peaches and such things, FINDING HE COULDN'T RESIST | to commit onime, conditionally pardoned negro returned to West Virginia prison to te life DYNAMITE used to in a cave chasing foxes n it two Newton, N. LEARNING THAT GERMAN ta now spoken in Bel- gium, a Belgian released to return home went back to Paterson and took three months tn jail. gardens apd streets, and made ! JUMPS FROM HOUSE AFTER WAR ZONE NEWS Helen Rothman’s Mother Had Writ- | } ten of Relatives in Army and ta the dogs have é : has given out, cc Loneliness at Home. 2 Abandoning an attempt to hang few workmen. herssif with a rope of bed sheets, (Stay waves nave Helen Rothman, thirty-six years old, | sgpie owe ot (ett mores jumped from a third story window in 1 the rooming house at No. 316 Bast do, where liquor Bighty-first Street early to-day. She dding, brandied was taken to Bellevue Hospital with & fractured skull and broken leg. She rented the room yesterday, and | In her handbag the police fo bank book showing deposite of $1,800 In the Howery Savings Bank and a letter from her mother and sister im Koshia, Hungary. It sald male relatives were in the war, prices wore high, that they jonely, and asked her to come ho: TEMPTATION sentence, fox terriers lost r The Evening World reporter got you, Asses on the torch of learning. The flowers im question (for ad- Jeotive see above) are eo adroit in call- ing attention to their existence that they group thomseives together in- stead of distributing themselves over the entire plant and thus make @ brave show and attractiveness, ike the thistle, which 1s one point of ¢ analogy. The other ts that this grou! ing tm the flower's m The annual election of oMcers of the charms to the passing bee, see? And there you have the keynote of Mr. Kingsbury’s speech on “The Inves' ment Side of National Pubiicit; which was heartily appreciated and applauded. Interrupting Mr, Kingsbury’s elo- quence for a moment, let It be sald that this gathering of advertising men resented practically every com- jodity known In the land elther by experience or by catehword, trade- mark or filustration in newspaper and periodical, Everybody who bathes or shaves, cate or drinks, rides tn motor care or carriages, wears und clothes, h to bu powders (face, gun or tooth), or hunts, likes beans or bonds, u: an iron or & wind mill, a shirt or an elevator—every one of these had a friend at the banquet, They th ered from the four corners of the country and represented the disburse- ment by their firms of more than $76,000,000 annually, Had there been any bees passing just then they must eurely have been attracted the entomophilousness of the ALL THE BIG ADVERTISERS AT THE TA g The toastmaster was Haney ‘Tipper of the bbe me I Company, President of men, were Mr. Kingsbury, N. Thurley, Vico Chairman fame (that plified, old man the Burroughs Adding Machine Com. pany of Detroit; John M. Glenn of the Illinols Manufacturers’ Assocla- tion; R. A. Holmes of tho hat finm of Croffut & Kn: Company; H, 8, Houston of Doubleday, Page & Co.; G. V. Rogere and Samuel Hopkin’ Adama, Among those who drank in the words of advertisl wisdom from ly imvit founts at Mr. Np lable were 8, Roland Hall of the Alpha Portland Cement Company, Tim Thrift (No, Tim, not a word about the name) of the American Multigraph Sales Company, C. A. Weeks of the American Tobacco Company, 8. W. Eckman of the B. T. e Company, Frank H. Gale of the Gen- eral Plectric, C, F. Alward of the H-O mpany, Lee Anderaon, the Hupp booster; William H. Ingersoll, who made the dollar famous (he ticked audibly all through the evening); W. G. Snow, the International Silver genius; K. O, Eastman, who adver- tises Kellogg’s toasted corn flakes in his own plump aeif; O. C. Harn, who, when a youngster for th "Dutgh Boy" of the Company he represent hair differently now); L. ton, who saya that adv the National Tube Company ts a Pp. We im of Pratt é Remington . Lemperly ('Cover- bh") of the Sherwin-Williams paint concern; Truman A. DeWeese of the Shredded Wheat NDAD, Gridley Adams, the Stewart-Warner Speedometer publicity gut 7. Welch of the grape fuloe com: which bears his name, Fran brey, who does a little farming and little golf (but not at tne same time); c Deardon of the Strathmore Paper Mills, ©. M. Baker of the Corn Products Refining Company, Walter Cherry, mincemeat expert of the Merrel-Soule Company, the “None- such" providers, and— a whole lot more. SAYS EUROPE’S FACTORIES ONLY WAIT END OF WAR, ‘The address delivered by Mr, Hur- ley was one of exhortation to the ad- vertising men to take advantage of the opportunity offered by the war in Eurepe. | “The American manufacturer should | r he said, “that not a smoke. tack has been destroyed in England, | Jermany or Italy and only a few of| them in France, and unless we take dvantage of the chance bow we shal) find that ninety days after the close ’ countries will be on | tronger position than | rkets of the world.” Back, now for another moment with | Mr. Kingsbury. He said also that| Mercury was the first publicity agent because he went out at Venus's com- mand to look for Payche, who had run off, the witch! To get her back Mercury offered seven kisses from Vo- nvs's ips as a reward to the finder. All the ad men blushed a@ bit over this but Mr, Kingsbury burried ahea. @guin and all went | ily made a strong plea 16 got lots of it him t brilliant colored corol- “pipe: W. Lambert, th Reiley of th TM RT self with tha lo stuff, 1el Hopkins Adama spoke upon erally destructive effect of dis- | advertising, WOODMERE CLUB OFFICERS. Woodmere Club of Woodmere, L. L, re- sulted in the election of Louis Steckler as Prosident, to succeed Watson Vre- tae the misplayed shot. pone ly YONKERS SMALL-POX SCARE. One Hanéred Mill Girls Vaccinated, A emall-pox sc who works tn ¢ Moquette | Mill 8.) Smith & Sons Carpet Co., in the north- tora vaccinated treet, ‘The 4,000. empl Milln, mostly girl ar Oe Th TL LD eS Formerly Miss Rothman was maid in the home of Dr. Samuel Gold- stein, No. 1211 Madison Avenue, A cousin, found by the police, said eh had no love affair, but might have been despondent because of the news from home. After she found by Policeman Hand, a rope made from sheets from her bed was discovered dangling from her window. It Is be- Heved she decided, after arranging to hang herself, that the sheets wouldn't hold. RICH, NATURAL COLOR TO Well Known Organin: eighteen-hole golf course ‘atly improved in many | 6,000 cuble yards of five strokes. New traps nkers have been added #0 @ ad kept most of the kers busy vaccinating last y. Miss Mary O* Alexand rt_of town. went home fil with! all-pox last Friday. Yesterday doc: 109 who work in joyee: © apprehensiv William Soons, who ha. fan expert for the New Y: mat m4 ringing back t! feels eure that there 'y. halr—keeping your * t and removing all a naturally, Mor. to. faded Ive-Jooking man. Don't en* cin Forty -firs Arugemt.—Advt, ee Cel iiiotees 1 a. hea! E Has She a Sunshine Doll? Thousands of little girls are delighted with their Sunshine dolls which they have found in ULM HA Each package of these crisp, appetizing soda crackers contains a beautiful paper doll in full colors. Eight pretty colored costumes are in many other varieties of JNOEU0Q44 28001114000 04GAEG LAGUNA ALA See list in Takhoma package. Ask your dealer for a package today. 5c everywhere. S Z Joose-‘Wnes:Biscur.(@mMpany Bakere of Sunshine Biscuits NEW YORK i ee ee er TUTTI TILL LCLLLLLLLLUALLLLL LLL LLL LL _ —= —= = EEE Cor. 46th St. and 8th Ave. aman s, S; GRAND RAPIDS FURNITURE Call and Make Your Own Terms Our Terms Apply Also to New York, New Jersey, Long Island and Connecticut. 3 Rooms 4 ROOMS FURNISHED AT & Rooms Furnished Furnished $49.98 | $69.98, $89.98 $109-98 | $149.75 5-PIECE PARLOR SUITE, mahogany finished frames, neatly carved, upholstered in verona... . > S978 We Pay Freight. Small Accounts Solicited We Open Accounts from *1 a Week Up L_GOODS MARKED IN PLAIN FIGURES 750-752 8™AVE. Cor. 4.6” Sr. OPEN MONDAY & SATURDAYS UNTIL IO'RM. HBDAY, DEVUEMBSR films you have selected. 2, 1016. REPUBLIQUE FRANCAISE 191. Se Serva é 30 octobre Cher Monsieur Powell, Je vous envoie les films cinématographiques que vous avez choisis. Comme je vous 1'ai dit ces films ont été pris par des opérateurs mobdilisés sur le front de l’armée frangaise avec-l’autorisation de l'Etat-Major Ofnéral, [1 est, bien entendu, superflu de vous effirmer leur authenticité sans tetouches qui est tout A fait hors de doute. Veuillez agréer, cher Monsieur Powell, l'expression de mes sentiments les plus dévoués, SF oe “ey Olficial French Pictures FULTON THEATRE © 46TH STREET, WEST OF B’WAY MANAGEMENT MORRIS GEST. CONTINUGUS DAILY From 111 A.M. to11 P.M. These Official Motion Pictures taken by order of the French Gov- ernment of the Fighting in France, for the National Archives, are the ONLY motion pictures that have been exhibited at the French Embassy in Washington. Through E. ALEXANDER POWELL, Its War Correspondent, for Presentation in the United States ana Canadé Writing from the office of the Minister of Foreign Affairs, as the fac simile letter appearing above shows (the following being a translation), Fournol, Chief of the Bureau, says to Mr. Powell with reference to these pictures: French Republic, Ministry of Foreign Affairs, Office of the Minister, Paris, October 30, 1915 Dear Mr. Powell: I send you the cinematograph As I have told you, these films have been taken by the ‘‘operateurs mobilises’’ at the front ‘of the French army with the authorization of the Great ‘General Staff. It is, as you know, superfluous to affirm their authenticity without retouching, which is quite indisputable. Accept, dear Mr. Powell, the expression of m hear- tiest best wishes. FOURNOL (Bureau Chi ids These are the ONLY ee Motion Pictures Exhibited to the Allied Diplomats at the FrenchEmbassy at Washington, Thursday, Nov, 18. PART OF THE RECEIPTS AT EACH EXHIBITION WILL BE GIVEN TO THE FRENCH RED CRoss Society | ‘ 3 meas © {