The evening world. Newspaper, July 14, 1915, Page 17

y VENiNY wusbLD, WEDNESDAY, JULY-1 : | i - New York’s Song Writers Have True Genius of Music — “J Irving Berlin’s Latest Song Hit, i Yorkers’ Liking for Movies |New Matual President f cWhen I Lenve the World Behing,” |puuaence of New Yo g 1€8) Makes “Diamond the Sweetest He Has Written From Sky” a Success Composition With Tender Ap-| wtscama, at present. and one, that \ . & tender ballad from the young mas- Peal Priced ty Waters [ie Teg tae Ear aetear ees John R. Freuler, the new President of the Mutual Film Corporation, was one of the pioneers in the moving plo~ ture business. He started one of the H song is called “When I Leave the first exotianges in Wiaconsin, with son, Berlin & Snyder. pak a La and it is telling in its headquarters in Milwaukee. This eart apper wen placed on a paying basia in so short @ time that he was prompted to extend his activities to many other Weatern pointe. Out of these ex- changes really developed the idea of the Mutual, from the very begin- ning Mr. Frouler’s policy has been one of helpfulness to the theatre manager, Ho realised that the attl- tude of the so-called patent compa- nies would, of neosssity, bring about & close alliance of the independent interests. When it became apparent that the exchanges had to conform down to the minutest detail with rules of operation laid down by cer-; SOHN R.FREULER tain manufacturers, Mr, Freuler = Mr. Berlin read a in THREE OTHER WINNERS, | paper of & man who was reaching the end of his days. As death came of ihe goods called riches to. leave “ f; ica 1) & } My Bird of Paradise,” “Blame! to , those behind him—ail that _he | the Moon” and Ballad of | f%cmporamontai being who had four . . beauty in everything, and when he , ( Vacation Time. died they found his will—the most a . curious will ever written, but one that was wondrously human. And this is heii the way Mr. Berlin tolls it in his lyric: { Summertime melodies that will sin |; ow a millionaire themeelves the year round, songs of y down with care, sentiment, ballads with the lilt and Hye, thinking day jingle that set you, humming, tunes | * Ye, Me mmt Pa AT id, that bring up visions and breathe life | aay C4 into the sweet memories of the old! |, 8 > studios, Mr. Freuler completed the planned an entrance into New York et Maberate and propeniy the City, which resuited in the opening | most successful programme of distrl- days, or the flippant patter lyrics | }7 sr, pteious wl \ Welded to @ whistling alr—these wre Phas F ero dhraneend of the Western Film Exchange in, bution ever attempted on any big the echoes of the Songland of Sum-| }(*s he symshing Jo me Nowe. . New York. |film feature. ‘That he applied real | wREEHIREWORIS PUI mertime. Apa “to. the. old forms 1 “leave mem'rtes fu tho mech Cite, Gite bt idaiee | busine ® methods, to his enterprise s W 1 Of baby ees. , . -| manifested by the record breakin Wet Lyrto writers and makers of melody |i" tiene ihe" night ite to ne, dreamers Inson, Mr, Freuler organized the| bookings which “The Diamond from || Laushing tt retin Gore American Film Manufacturing Com- | the Sky” has secured all over the seem to fall into sentiment at this time gy are {ne mooa of year just as the poets do in the en Te the world behind. } pany, with its manufacturing plant spring. Time and words that catch Wa O AT THE oi tudios in C No one has ever written sweeter +a ‘2 COR WAL in Chicago and studios in California. and hold and tunes that are remem Irving Berlin, and im this NG.PICTUR cad ica PALACE fia Ade ae “| songs than Irving Berlin, an I y th with Mr, Hutenin- ~ os i” in, cecoperasion with Mi aout: (PLAZA let oF it Bre TAS i ate ea “ country bered on the instant and linger through | ballad he has excelled all of his other the days and summ al seem | efforts, making each note pulse with distribution of the big continued a o ess Lee to spring forth with moze reainese ena | feeling, but still holding « tunefulness Mea The Blumen Some te | CRIMMINS 24 GORE ‘ \ 88 @N4/ that one will remember and carry. |ing them a lyric that is not alone Some back and play to @ haunting feeling of something that| Sky.” Out of this grew the North STEEPLECHASE | more lasting qualities in this the sun-| ‘The song was an immediate hit. Al.| tender or funny, as the case may be, tr Feu fove ‘mae tl is missing, @ dreamy longing for the] American Film Corporation, of which ouppored wean pilates See ot, 4 shimy part of the calendar than at| Jolson wired the composer that it| but one that is aleo sensible, A story Sty ‘lage Vit pack again: green hills far away and the shady| Mr. Frouler is President. While Mr.| pyrirnap A MA’ . any other time of the year. was the best song he had ever sung|can be told in a song, but it ought to Phen UIP ye ogmin Hooks and the magnolias and all the} Hutchinson was the master producer ' 4)” \)\ and a tremendous hit. It is not only a| be a story with quality. It may only things that beckon when the days are) of this picture at the Santa Barba ho From the Valley of the Missing Publishers of the real hits launch | Suge nit, for in this song Mr. Beriin| be an incident or an idea, but it| ‘Tho lover keeps bis promise in tho| long and hot and all work bocomes s bes lh sane them on this summer sea when the) has written a number that will be|should be a real incident and a real|#econd verse, and the reader may| burden. Then it breaks out into a \\ whole world is listening for an air that| sung at home, one of those pieces of !idea. With this well carried out in| also be interested to know that a U ka LUNA, ioe chess, Fron Comer: [LUNA fr Sine 'r ied ates, end oe i saints Mw” WINTER GARDEN “ic3.3"" || HENDERSON'S will fit in with the summer br. music that every one will want to} both melody and words and the feel-|le le is not a Hawallan college yell the fragrance of the flow bales: ing of each blended harmoniously, ; but a native guitar. Rs ale ers. song,” said Mr. Waterson, |thero is not much chance of the song| There is a “summery” atmosphere in | o's" ord dt houthern’ tome, oe AP PRICES— #YEXINGS. _500., 00, 81.50, 62.00, The publisher who knows bis sing-| “gives a wonderfully sweet and ef-|failing. It is bound to grasp and of this great publishing firm’s | Fou" of “have, your high, brow airy MATINKES, 50¢, to 81.00. {ng and listening public does not divide bis energies among a multi-| grasps you and the tenderness of the tude of melodies, Instead, he takes a|idea and the sympathetic way in tow, the best in sight, and which Mr. Berlin has handled his lyric fective ploture of life. Its very title | jast.” songs. ts very title is in- | {wt fire me three good square “Don't Blame Me for What | serve oo ¢ Waterson, Berlin and Snyder also have another number by Mr. Berlin, | Happens in the Moonlight, Blame the |}! different from the first, @ song full of | Moon.” The lyric of this song is by eo ¢ ¢ wv: ee w 5 me ’ x id hav cannot help but reach the heart. His) color and life with a fascinating touch [Joe Young, and the music, full ot] in'my'old: Kentucky home. —_ , melody is exquisite, T really do not! of the Orient. It is called “My Bird of |catchiness, by Bert Grant, Heres just) ‘This is the quartet of winners inging. | believe he has written anything | paradise” and is @ charming Ha-|4 dash of its chorus: wu ‘ts Wane, “ene p AS This was brought out most forcibly | sweeter. for what haypens im the - 7 } to an Evening World man who was| "The irue art of song writing is the|WAllan love song. It expresses | Don't bine me for mon) Snyder Company has launched Dir WAM ha rdscad tae fonmeeses ekees | Sorta ane ae eT Knew of no|malden for her lover across the sea | mt biame me, for the Kia that 1 stole sons have taken such a firm hold on|| “ tiave Your °° > er ft Ameri : pal howd! : and of her great happiness when news | Were 9 divine’ everybody who sings and listena.|| # tien, 0! merican songs that last with) more wonderful blending of language that he i turni: to hi Mister Moon om fe. sky Each k 1 their big guns turned on one song}and music than has been accom- Sir Be: in bad i pi nbn J yd te Suly winked his oe pect Nee Cseagllen ap of thelr Ny 4) and training the rest of their batteries | plished in this song. From Its popu-| 01, 2° cn, tall of dol ng Bent, | tart something s00, a, ts 7. a firm, : on three others—just four in all. The|larity now and the way it keeps ou|W!th @ chorus of color and typl- | iogon't ine fae what happens in the moon. | Which has put out so many singing | ae Bat ny-—Best Seats one song with w@ story and a senti.| going we feel very mure that it is|4! languor. Here are the words: are successes, feels that they have this F 1015." ment that begin with its title and do/| going to be one of those songs that ‘Wait for me, ‘Blame the moos, year sivve oe public their best out- 7 2 4 not end with the echoes of the oft-| people will always want. We are very My Honolulu git, ‘The fourth song that has blossomod| put in these four, ty ) .patcrla, repeated chorus—this is the method| proud of it and gratified that a song ea into all the fullness of success is | And there ts only one way to prove! Marti so(tarer Relmant °C 4 SEHMAN . , of the Waterson, Berlin & Snyder|of such quality should at once meet ya any igang ballad of vacation time in that it|it. There isn't « place whore they! peti, Ht = * 3 A Company and it is a method al Vith instant success. it alas |r the idea of a going back t),are not being sung and there is mogrial, | Murray hag won. the old home for a good time In its|place where th SINNERS Pgs 49 : ra a Sebo aDwat ear of er a the ‘longing of @ little, Honolula | neue tts, thie summer, No songe for many sone = 4a| OLYMPIC ,32°% MAT. DAILY. ~ i Gest hg French Folly Picea SSS to % ‘These ‘publishers’ great big song r, giv- verses and chorus, The verses describe! you know w! 1 that spell “We try to get our writers to grasp Theat s'U ka Te le etramming gaily, opportunity for the sin, Jn'my dreams it seeme Wo say 10 SONGS MADE IN SUMMER TIME FOR ALL THE YEAR AROUND| The Biggest Quartet of roe Successes Waterson, Berlin & Snyder Co. Strike the ongland Has Ever Known Winner’s Bell Four Times With All the Berlin Swing and Catchy Jingle DON’T BLAME ME FOR WHAT WE’LL HAVE A JUBILEE IN MY BIRD OF PARADISE HAPPENS IN THE MOONLIGHT (7:2¢44%n) MY OLD KENTUCKY HOME a ee And for Just Right Now When Mr. Moonman Is Merriest A Sentimental Song with a Living, Endless}: Rot Melod: If You Revel in the Moonlight You Will Revel in This Song ’Twill Keep You Humming from the First Note to the Last IRVING BERLIN'S TENDEREST BALLAD WHEN I LEAVE THE WORLD BEHIND A Song to Make Memorte ans , LTT LITT TLLIILLOTII, 8’ Visions ez TTT ie Live AMAL The Year’s Best Songs, Most Sung---The Year’s Best Real Hits and Biggest Successes PUBLISHED BY WaTERSON, BERLIN & SNYDER CO. STRAND THEATRE BUILDING AMMA LAUD N N N N Broadway and Forty-seventh Street, New York City