The evening world. Newspaper, July 14, 1915, Page 15

Gao. M- COHANS HEaTRE B. S. Moss W By Study of Built Chain of Motion Picture Houses After Considering ~ Outlying Sections. HE KNOWS HIS PATRONS. "Clean Show and Best Show at Prices Within Reach of All,” His Motto. Knowing a locality thoroughly, studying and realizing the wants and wishes of a community and dealing on a fair and open business basis are qualities upon which is founded the success of the B. 8. Moss theatrical interests, To go deeper into the cause one finds the ideas and work of B. 8. Moss to be strong factors. It is by keeping close to the gat- rons of his many theatres, by know- ing what they want and giving it to them before they ask for it, that Mr. Moss keeps his houses filled, “The best for ours” is the rule laid down by Mr. Moss for all his theatres in and out of New York. Mr. Moss, with business sagacity and common sense, placed his houses where theatre-going is not regarded as a luxury, but rather a part of the regular life of the community-people éwho look upon the theatre with clean amusements as one of the necessities of life because of the rest and recrea- tion it gives them. ‘The New York circult of Moss the- tres comprises seven houses. It was when Mr. Moss realized the growth as a neighborhood of the Washington Heights section that he built his first theatre, the Hamilton, at Ono Hun- dred and Forty-sixth Street Broadway, which proved successful from the beginning. Then Mr. Moss began a study 0: another section. None appealed to him more than Yorkville, not alone for business reasons, but also sentl- mentally, for it was there hg spent his boyhood. He selected the site at Eighty-sixth Street, Third Avenue, running through to Bighty- fifth Street, where he built one of the safest and most attractive playhouses in Manhattan. Crowds flocked to it. When this there was opposition from many pow- erful interests, But Mr. Moss won out. Having long been a resident of the Washington Heights section anu thoroughly knowing its wants, Mr. Moss thought the best possible loca- tion for a theatre Was at the corner of One Hundred and Forty-sixth Btreot and Broadway, in the heart of this prosperous neighborhood, Not satisfied with the idea of building this one theatre and desiring to have more houses, Mr, Moss next went to the lower east side, fecling that the near great mass of people residing there would welcome a theatre of the standard that he maintained. ‘Thus, eimultaneously, plans were filed for two theatres by the company of which he is the head. The two buildings were completed in 19 The Hamilton Theatre, One Hun- @red and Forty-sixth Street, has one of the most beautiful dance halls in the city, The Jefferson Theatre, in Fourteenth Street, just east of Third Avenue, ls one of ‘the largest play- houses in that section of the city. Mr. Moss has always contended that If shows are clean and whole- wome and that if programmes are made up to cater to women and chil- dren, that the men will follow. “1 believe in the clean show and and! theatre was planned) on Success Neighborhoods | the best show for prices within the reach of all," said Mr, Moss at his of- fice in the Columbia Theatre Build- ing. “I personally make a study of our communities and our patrons and try to appretiate their likes and their dislikes, and my programmes are made up accordingly, There is never anything to offend in one of our houses and when we refer to them as family theat we live up to the name. We have always in all of our houses emphasized the necessity of bet tte treatment, “When a boy full of enthusiasm and hustle 1 learned something has governed me in my business details. It was at the time of the terrible blizzard of 1888 When that storm Jstruck the Yorkville section I had, | DY @ little foresight and a great deal lof hustle, secured all of the iatest | Papers with the news of the storm, and’ you can well imagine how they | sold. Residents of the section will remember the boy who at the busy station the ‘Third Avenue road at Seventy-sixth Street was the only one in the neighborhood that had papers, It was simply looking ahead and hav- ing what the public wanted when the demand caine.” The Plaza Theatre at Fifty-ninth Street is one of the circuit of houses under the personal direction of Mr. Moss, The McKinley Square Tho- atre in the Bronx was added to the circuit. The Regent Theatre at One Hundred and Sixteenth Street and Seventh Avenue and the Prospect, at Prospect and Westchester Avenues, the Bronx, were also taken over and are equally successful, ‘The Washing- ton Theatre, at Forty-fourth Street and Fifth Avenue, Brooklyn, is now under construction and will be opened in September. Mr. Moss's latest venture ts the B, 8. Moss Motion Picture Corpora- tion, which has just been incorpor- ated for $250,000 to produce feature pictures, A ‘large tract of land in Westchester County has been secured, and here a modern studio, with space for six directors to work at one time, will be built, Among the first pro |ductions will be “Tho Salamander, \by Owen Johnson, and the famous |Lester Wailick play, “Rosedale.” Himself a producer of feature films, Mr. Moss is among the most enthusl- tic indorsers of the newest Uni- sal serial. Manager Moss Black Box," a Univers stalment photoplay | ve presented “The 1 mystery in- In his houses, It was the sensational acclaim atten- dant upon the presentation of that weird and startling drama that tn- fluenced him to be among the very |first managers In New York to seize Jupon the chapters of the new riddle drama “The Broken Coin.” In mak- ing his contract for the new serlal for his houses Manager Moss said to F. H. Goldstein, manager of the New York City exchange of the Universal: “Lam convinced you have in this new drama a story that will make | the people sit up and in some sections even stand up. IT am booking it be- of my own direct first hand ations of the wonderful hold suspense photoplays have on jmy patrons, At the Hamilton The- atre-[ am speaking of my Manhat- I regard my patrons as their critical sense as tan circuit discerning in of the patron: ny theatre In the clty Yet ‘The Black Box’ was so con sistent and withal so swift and su prising in’ action, in t and char- jacterization that the box office was continually besieged with inquiries as to the dates of succeeding chapters land the fates of the chief characte: “Phe Broken Coin’ has fascinati from the start. If the stage producers and the players maintain the tempo lof the opening chapters it should sween the country, that is, providing, of course, that the pace of the story and its variety are consistenly main- tained, I have been booking pletures for a jong while,” added the manager, “put I have never seen a serial so dramatically and artistically od “The Broken Coin’ my mind, is the best part of all previous serials com- pounded into one, Every scene, every situation and every ellmas are handled with wonderful skill “I have never seen better acting than that done by e Cunard, Her comedy work is an example of all that is clever and genuinely funny, Such an actress is a credit to motion plc tures. Francis Ford's quiet, restrained strength . dignifies and refines his salient part. This actor can express \ * THE EVENING WORLD, WEDNESDAY, JULY 14, 1915 i, Good Movies Aid Recreation in “Summer Resort” New more by his eyes than a hundred other players can with their hands, feet and whole bod, “The Broken Coin" was written by | Emerson Hough, novelist and short story writer. His book, “The Missis- |sippi Bubble,” his first distinct achieve- ment, was a literary sensation. Among his other works were "54-40 or Fight,” “The Purchase Price,” “The Story of the Cowbo: ‘Meriwether Lewis” aad |"The Girl at Halfway House.” The story was suggested by Miss Grace Cunard who plays the leading }feminine role. Francis Ford, with whom she appeared in “Lucille Love,” another Universal serial, plays tho principal male part and is the directur of the picture. The story is that of }a young intrepid newspaper woman who, in the course of her own love for adventure, is swept into a fiery litle kingdom where might is the only right, from which there is no retreat save that suggested by her own quick wits, $$$ VITAGRAPH’S PICTURES AL- WAYS GOOD. One is always sure of finding a most attractive and entertaining pro- gramme at the Vitagraph Theatre, Broadway and Forty-fourth Stre The picture plays are finely present- ed. ‘The subjects are always well chosen and have the scenes and stories that thrill and hold, This week'gfeature is “The Scar,” a three- part film dealing with the drug habit, The case includes Harry Morly, Es- telle Mardo, Gladden James, Mary Maurice and Denton Vane, Chapter ten of “The Goddess” serial is also on the programme. Mr, and Mrs, Sydney Drew are shown in a comedy called “Following the Scent,” while the Vitagraph's Big Comedy Four is seen at its merriest in a two-part feature, “A Pair of Queens.” Two performances are given daily and there is a complete change of pro- gramme every week. pikes. he SUMMER BURLESQUE AT OLYM.- Pic. Laura Houston is one of the “tire- I soubrettes now appearing with Dave Kraus's stock burlesque com- pany at the Olympic Theatre, She wiil remain ¢here until the close of the seagSn, which has two weeks to run, This week Miss Houston and the members of the ci enting two com: are pi ‘Tow n” and “All to the Merry.” Be- tween the two concelts is an ollo of merit consisting of a musical act, ac- robats and a couple of sidewalk talkers with an up-to-date patter about a game of baseball. Mark Lee is the principal comedian and Hughey Flaraty, Charles Wagner, Harry Steppe and’ Harry Waldron ire other funmakers, Oriental dances by Mlle, Concheiter complete the programm He BIRTH OF A NATION.” D. W. Griffith's wonderful specta- jele, “The Birth of a Nation,” at the | Liberty Theatre is the sensation of j the theatrical year in America, Since its great success tt has been present- Jed in other sections of the country, and in every quarter has created a profound impression. It shows 18,000 men and 3,000 horses in the most stir- |ring series of action that was ever devised for stage presentation. War is actually reproduced and every im- portant phase of history when it was in the making passes before the spec. tator, New York, Greatest Summer Resort, ny IN THe + ” SCENE Eom” STHE BIRTHOER fon TION © LI Beary f THEATRA FREDERIC ROEDER Diam, Kitty Tr: HIS GON Ona a8? Ear ae B13 don = Benknewoe Man KEN COIN® a, SQL BROTS THEATRES Gives You Best Time of Your Life At Least Cost, Says George Grundy i] Manhattan’s Varied Attractions; Pointed Out by Head of Huge Amusement Place. “SEE NEW YORK FIRS! Let People Know What City Offers and Nothing Can Stop Them From Coming. “Twenty-five years from now Man- hattan will be the greatest summer resort in the whole world.” ‘This is what George D. Grundy, the successful originator and head of the Dancing Carnival at the Grand Cen- tral Palace, has to say of little old New York in its relation to the rest of the world and the good old sum- mer time. And Mr. Grundy speaks accord- ing to the book and from pages on which he has written the word success in a most indelible and un- mistakable way. In the heart of this big city with every form of amuse- ment in the best and most attractive of surroundings he is now conducting the greatest palace of pastimes in the universe. Then he is a New Yorker, he knows the real estate business, and still more he knows what people want and how to give it to them, So he is qualified to make the above asser- tlon and what follows: Every succeeding summer proves this,” continued Mr, Grundy, ‘There isn't anyone in this country who wants to go through life without having vis- ited the greatest city in the universe. Most of these people have to do their visiting, vacationing and travelling in the summer time. Now they have learned that this great, big city, with its millions of people, 1s not a furnace in summer, and to this knowledge they have also added the appreciation of the fact that a young man or a young woman can come to New York and have a better time and at less money and with more real rest and recreation than in any other place, “I have been living around these parts for a long time and I have been watching the island grow, and with |t I have learned a lot of lessons, 1 have found that just as soon as people learn they can get what they want and at the price they can afford to pay there 1s nothing short of an earthquake that will stop chem from having it. They know now, or they are fast learn- ing, that New York offers to the man or woman on a vacation everything that can be desired. There is only one thing to be done—that is to steer them right when they get here, Just tell them where to go and what to do within their means and they will go away with thelr minds made up to come back, It is up to the news- papers of New York and the rail- roads to tell them what they can do in New York and keep them right when they get here. “To begin with, Manhattan ts cooler than any other large city. It is en- tirely surrounded by water, Its Pali- sades and its Sound and ocean- washed shores bring nothing but cooi- ing breezes. It may be very hot in the daytime, but it 1s always cool in New York at night. Everything that one could most desire that is health- giving is here or within easy reach. The city 1s perfect in sanitation and cleanliness. It {8 ideai in hotel facili- ties. It has the world beaten in res- tourants, “And now ask anybody who knows, in what city of America or anywhere else can people live any cheaper than right here in Manhattan? That is, !f they know; and it is our business to let them know just where and what and when, We want to stand up and do a lot of talking about this, A multitude know it now; they are coming every year in larger numbers, and they are going to keep on coming until you will find that in twenty- five years Manhattan will be the greatest summer resort ia the uni- verse. “Mark you, I am referring to New York alone, not to Coney Island, but nt A GALAXY OF ATTRACTIONS Tennis Courts—12 fast ones; canoeing; ‘“Merry-go-round” for the Kiddies; circular swimming pool (7 féet deep) for swimmers Feature Films on beach by moonlight. only. Luxurious Pavilions, Large Skating Rink. S BRIGHTON NEW YORK’S RIVIERA Express to Brighton Beach from Park Row (Brooklyn Bridge) just what you can get in our own Manhattan, and that is everything you want and at real home prices. Now, let's keep them all posted on the way we home folks have a good time here right on our own 1a and see just how fast you will have the biggest crowd we have ever, wanting to come in, See New York first and you see America and the whole world. ‘or a dollar a day you can got as | good @ room in as fine a hotel as you | will find anywhere. You can get a corking good dinner for 35 cents. I just had @ dinner within @ stone's turow of the Waldorf in a delight- fully cool place, fine service, pleasing surroundings, cool, nice people and home cooking, and my check was 60 cent To introduce Mr, Grundy to those! who know-him only as the man of ideas and hustle, who gave New York its greatest place of amusement, where at all times there are the mo innocent and attractive of pastime in alluring surroundings, let It be sald that he is a walking indorsement of} what ho says. He spends his vaca-| tions in New York and has his good! times in New York and along the lines he tells other people about. He knows his New York, He knows how to live, and there isn't a cheap fibro in his make-up, But is a stickler for giving people what they want and the best of it for the fair- And he practises what he! prea As he is now daily and nightly amusing more people than any other man in New York and as the great majority of his patrons in the summer are from out of town, he knows whereof he is speaking when be talks about Now York as 4 aum- resort. MiLook at those bus rides and the obversation wagons for sight-seeing, the ferries and the boats that tako you around the harbor, the Palisades, the park and the Bronx 200,” he says, “and then at night where will you find more going on than in New York? ‘And look at the little it costs you, 1 could take you down Broadway to- night and point out to you a ecore of men from all parts of the country who invariably spend thelr vacation in New York solely for the reasons I have pointed out. “Where will you find amusements in cooler places? Where will you find more delightful spots than along the ocean beaches? Riverside or Where will you find more that is educational and instructive? Ask somebody to tell you how many thou- sand young men and young women come to New York in the summer for Its schools because they can got instruction in an ideal summer city with everything in the world to amuse them after study hours and at prices within reach of any of the Is there a city in the world that can offer to them or to any one what Manhattan does in the summer time? “Now, as I said before, and T say it again to impress the fact more solidly, it Is up to us to let them know what we have. More than that, where to get what they want and tell them in truthful figures just how cheaply and well one ean live here and have a really good time—one that will fill the whole work year with pleasant memories, Let the New York papers herald {t broadcast, Let BATHS SURF BATHING 25c Week Days the railroads tell their patrons just|the company include John they tell them their rates. am now planning to place in th Dancing Carnival and its for the men and women on vaca- tion.’ I don't know as yet when I will have it ready, But when I do it will tell you just how to have the best time of your life in New York, and it will tell you where, to get a al home cooked and filling meal for cents and where there's a good place to sleep at what You want to pay. ‘We can tell them the truth and nothing but the truth, for when It comes to being the greatest summer resort in the universe New York has no competitor. All we have to do Is to let them know, And twenty- five years from now you will say Grundy wos right. And then T am going to tell you"that T knew T was.” es “THE PASSING SHOW OF 1915.” “The Passing Show of 1915" begins its eighth week at the Winter Gar- den Monday night. It is playing to the largest business in the history of this theatre. One of the big features in the song entitled “We Want a Mighty Navy,” which meets formance Moss News B. 8, Mons has in vaded Brooklyn, where he Is erecting one of t! most borate theatres in thi © city, It will be @ mode] house and the Th Ave, & Inst word in theatre construction. It will epitomize Mr, Moss's yours of experience as ® theatre owner and an amusement mag nate, It will be open- 4 to the people of Brooklyn’ with fitting emony along about September Firat, It will represent an in- vestment of more than half @ million dot Tes seating ca will be two thousand. Without doubt, the Washington Theatre. the name of this new emusement tnatitutton, ment seekers of South Brooklyn, Moss Films Nothin) or too ex Moss patrons, with this polle: uP, Mt, 86th St, filma for his Afternoo: Mr, Moss will n his own moving ple attrac ts bulldl studio uP, M Aves, Afternoo tory dealing with in Other and Elinor Glynn are now in. prepara ton, ‘Thomas, Monroe, Eugene and Willie Hi other Harry Fisher, Theodor Ki Musement features at the Grand | Kosloff, Dodion Mendelevitch, entral Palace an information bureau | Demarest, Marilynn Miller, Pollard, Mm Baldina Pritchard. | Matinees are Tuesday, with best seats at the Thursday matinee a Forty-seventh Street, has taken its place among the most popular indoor amusement resorts of ‘the cits, While — essentially burlesque, ¥ ance, with comed; a stage full of vivacious girls, is parters from those elements that opt this form of amusements the ban, During the at the change of performance every But commencing late in the the best of all the shows that appeared in the forty preceding is on for an all summer engage. ment. Kelly-Behman Show that is this distinction. Beginni this attraction has steadily with | crowded houses and there is every known flocking up to the gates and |tumultuous applause at each per-|dication that it will continue The principal players in’ tate in the fal 116th St, Afternoons 10¢, Evenings 10-15-25¢, Continuous 1 to 11 P, M, Hamilton Broadway & 146th ft, Afternoons 10c, Evenings 15 & 25¢. Continuous 1 to 11 P.M, Jefferson 14th Gt, and Bd A 86th Street Evenings 10-15-25¢, Continuous 11 A, M, to Prospect Prospect and Westchester Evenings 10-15-25¢, Coutinuows 1 to 11 P.M, Boyle and Brasil, and ‘Thursday and acurday, uw) $1.50, ~ COLUMBIA THEATRE POPULAR, During the past five years the Col- umbia Theatre, at Broadway and lively music aad a de- lar Columbia there an This summer it is the Lew Many attract unusual merit ti exceptionally strong Program of high Averame excellence pleasing variety be shown at tha Re- Thursday, Fridey, Saturday and July 16, 16, 217 oma The festures at the Regent, besides novel headline ville acta, will be the nationally famous ser- tal, “The Goddess,” withBarieWilliame aa@ Anita Stewart, and the remarkable. Worl Film drama, “after er the goods" policy, Afternoons 10c. Dark,” @ feature film will attract the most that has crested exacting — entertain Evenings 10-15-25¢, Kood deal of ‘talk At the Hamilton, the Jétterson and Kighty> Sixth challenge ritteal. “The Brokem Coin." tt te ald, ie the most pretentious serial ever attempted by any film concera, At ell of these houses the musical programs’ are a by the Best have made @ repute: (fon om the individual competency of the members composing its orchestras, Other 4 letter features are “The Face in the Moon Hight.” a nol World film tion @t the Hamilten, * and the eight ble alis ntar vaudeville @oie 4