Omaha Daily Bee Newspaper, May 7, 1916, Page 11

| | BUICK CAR BEAT TRAIN--Wins out in race from Los Angeles to San Francisco, the running time being ten hours and forty-seven minutes. { Jackson; passengers, George Daniels and Fred Nikrent. Drivers, Joe- Nikrent and Earl THE Ten hours and forty-seven minutes. This tells the story of how much close Los Angeles has been brought to San ¥rancisco by the modern motor car and how, after the second time within a year, gnsoline has triumphed over steam by besting the time of “The Lark,” the crack Houthern Pacific train between the two citles, To u 1918 Buick sx-cylinder touring car | &0 the laurels for setting the fustest pace At which man has ever traveled on this intercity run, for in setting this mark the Buick cut one hour and twenty-three | ming” as perfectly as at the start and wan not stopped once for s tire ANge Certainly a tribute to the development of automobllp engineering principles. Tho start was made from Los Angeles on Monday night at 8 o'clock with Joe Nikrent at the wheel and with Fred Nikrent and George Dunlels s pas sengers, Joe Nikrent drove the car to Fresno, 23 miles, without leaving the wheel, in aix hours and five minutes, At Fresno, arl Jackson joined the party and acted ap pilot dnto Ban Francisco, arriv ing at Guerrero and Market strects, the offieial end of the Intercity record run, at Jiour when he suddenly observed the dan- gerous sink In the state highway whieh has besn causing motorists much annoy- ar e pulked on his brakes suddenly and must have snapped rake rods, for the car kept moving rapidly and he hit the “gully’ at about fifty miles an hour, nearly throwing the two men in the tonneasu out of the car, From then on Jackwon cut down his pace materially. He knew he had the record and took no chances of running into anything that might cross his path nlong th road. As a result, he pulled up to the finishing point more Jike a driver of an ordinary touring car than a record-breaker, minutes from the automobile record ostab- | 6:47 in the morning, Jackson's time for lished last June, and reached here some |the 222 miles he drove our hours and | The Bulek uséd to make the trip three hours ahead of “The Lurk's” sched- | forty-two minutes. He could douldless | was a regulution stoek car, the smallest uled running time have cut this time clore to thirty minutes | type turned out by the Bulck factory this In this remarkable run the Bulck | had he cared to ts chances from Red. | year, It was stripped of the fenders and covered 4567 mniles at an average speed of | wood City into n Wrancisco, top. But one extra tire wWas earried, and 45.6 miles an hour, and despite this fast At Redwood City Jackson had the Eulck | this was never unstrapped from the rear elip for over ten hours arrived “hum \Imw)m;; along at about sixty miles an fend. COLWELL MANAGES CONTEST | Official Appoinetd for Auto Climb Up Pike's Peak in August, PENROSE OFFERS PRIZES | President FEugens A. Sunderlin of the Pikes Peak Auto highway and Spencer Penrose, brother of Benator Penrose, have appointed Worth Colwell to manage the first annual Pikes Peak. automobile and motorcycle hill climbing contest, August 10, 11 and 12, Jointly with the Pikes Peak auto highway officlals. Colwell will leave New York for Colorado Bprings about the middle of July, and in thet meantime has assurances of an entsy st of considerable el qing | fastest cars and best drivers In the world, Ho has been conneoted wlfl the anto- moblle recing game for the last ten yeare, having assisted {n some of the .largest motor races in the history of the sport, including the Vanderbiit cup Grand Prix races; Ormond, Fla., be: contests; Brighton Beach events, .and more re- cently the Astor cup race and Harkness trophy race at the Bheepshead Bay @peed- away. Colwell also had considerable ex- perience & few years back with hill climbing ocontests at Giant Deapalr, [Wilkes-Barre; Port Jefferons, and else- where, The course tur this event is lhirtnnn\ trophy eonting §1,30 for the free-for-all. 1he |15 by afmually, A econtest- | ant ‘winning it thres times will' receive miles from Cascade to the summit of the mountaln, reaching an altitude of 14,100 feet. When the sputtering speed monsters leave the starting point in the Crystal Creek valley, which is dotted with myralds of purple and white blos- |woms of Colorado’s state flower—the dainty columbine—the drivers will point their noses upward and over the foot- | hills past “Lover's Leap’ then circle | Little Pikes Peak on another graceful | swing.s Thence they will skim along the | very brink of the bottomless pit, pro- tected by the masonry parapet, which | separates them from an abyss deeper than the Grand Canyon of Arlzbna. Up and up the speedsters will climb until they arrive at the five and a half-mile | aore of comparatively le\el ground at | the -fummit. Mr, - Penrose hu flth A beautiful /| the trophy as his personal property, With the winning of it this year there also will go 38,00 in cash prizes to bs di-| vided between first and second placed Arivers. In sddjtion to this there are numerous other substantial prizes, mak- ing & total valuation of $7,500. There will | be four automoblle evenfs—a 231 cublc- | inch and under class A; a 230 to #0-cubic- | inch class C; a class D free-for-all; and | a Class B amateur event. Three motor cycle events are also listed, to be run on the cpanlnx day, A\ummt 10, Ak the mm “who has used Bee Want Adb—lm to 1 you will hear a tmn!l CHALMERS PICKS PAPERS Head of Big Automobile Concern Bays Daily Paper Advertising is What Counts. SIMPLY CANNOT DO WITHOUT IT “Money makes the maré go,” {8 the old saying. Hugh CI 8 has changed it to “advertising rmhl the cars go.” Bo firm {8 Mr. Chalmeérs in his bellef | that $1,000,000 will be spent this year tell- | ing the public about Chalmers cars, Newspaper advertising 1s the backbons of the Chalmers campalgn, though, of 'we, some of the great natlonal week- lHes and magazines are also used. Paul Bmith, vice president, in charge of sales, says this of newspaper advertising: “The local newspaper 18 the now med- fum, It is the solar plexus blow which hits at the door of each home In each dealer's town. And that moans sales now. The natlonal weekly and magazine is necessary, hut the timely blow is de- livered by the dally paper In each males district. As a proof of our absolute faith in this fact we are using 1,600 news- papers throughout the country several times each month in the campalgn we are now waging." In a recent talk to a Board of Com- merce, Mr. Chalmers said: “Advertising Increases my sales so that T simply cannot afford to do without it. The only man who can't advertise is the con IT'S A PACKARD The Packard Twin Six is the product of a company whose immense re- sources and facilities are focused in a sady effort toward improvement. [Upon the character of its performance is pledged the Pac kard reputation for producing the highest possible type of motor Let us show y \\‘lli(‘ll\\'. vou by demon stration why this car has become the recog nized standard of motor car perfection. In action it tells ORR MOTOR S u Body, 8 ALES CO ‘A {sk the —\,—\ { \. # l\\l\ \ its own story. Detrordt Detvort MPANY L T R OMAHA SUNDAY BEE: MAY 7, 1916. 11—A = — — one with so much business he oan't|in the 8,40 r. p. m. “Six-%" Chalmers |ing 22,00 x-d0s,” all which slaced w short tims ago handle it; or the man with so little busi- |and the results are phemamenal. The |are practically sold today in the demand ton company of Chi ness it fsn't worth while, Our secret|combination of advertising and quality, [which has been created ag0, who are the largest automobile of advertising is a simple as A, B, C. |t accessory jobbers in the country Be honest, be sensible and be persistent.” | manship, has already put more than 10,000 | Large Spark Plug Order Placed. This order waa for 50000 A. C. spark Backing up this interest-creating ad <‘~v these cars in the hands of owners. No one appreciates the immensity of |plugs, to be shipped as fast as they counld vertising, the Chalmers compuny is up- | The owners are joining the newapapers |the business of replacing parts In cars | be dellvered. This ply used as equip holding its standard of @aquality first” |in advertising and the company is I.uIM Umw in use until they know of such or-|ment by ths best auto manufacturers A 55588 S - e >0 2 ! I I i YOUR FIRST RIDE IN THE CADILLAC Will compel you to revise completely your idea of what constitutes luxurious motoring B ITWEEN two cars, even of excellent riding qualities, you may be able to observe cer- tain slight or fndifferent distinctions But you will recognlze thut the difference between the smoothest, steadiest car you have ever known, and the eight-cylinder Cadillac, Is not merely slight or indefinite, It {8 fmpressively brought bome to you that you must reject your previous ideals and that you must adopt new standards of whal constitutes real motoring luxury Before you have ridden a mile in the Cadillac, you find that the qualjties which you have most desired in a motor car, huve been nuwlnpafl to a point that is absolutely new to you, You discover—immediately the car glides into motion has been given a new significance You find that peither the engine nor any mechanism intrudes itself upon you, You relax into forgetfulness of the means by which you are carried forward. You find that you are traveling more continuously on direct drive than you thought possible In any car, Plck-up, from a snall's pace to express train speed, fort that it is scarcely apparent, Hig which, before, had compelled a ear to strain and labor, seem almost to subside fnto a level rondway—so0 easily, so quietly and with so little exertion does the Cadillac sur- mount them Fatigue and exhaustion, which may have characterized your journeys in the past, dre repluced by a sense of Intense exhilaration and keen enjoyment, The most enthusiastic Cadillae admirers are those whose motor car experience has been most extended, » There have been no exceptions to the astonishment and delight of thosse who have ridden in this unusual car. The handling and contro] are so easy; the springs and the deep, soft upholstery are #o ylelding; the smoothness, the quietness, the activity and the flexibility are so dell fullymoothing; thero is such a sense of velvet softness in every movement of the car, that you cannot resist its supreme charm. And so, your experience with the Cadlllac resolves itsqlf into something even hroader than complete satisfaction, It carries with it the gratifying sense of owning something different and something superior——a car which surpasses ordinary standards and deepens and intensifies the enjoy- ment of every phage of motoring. T NG T e Yo YT i st | T QERTD Mttt . “that the quality of quietness other part of the marvelously efficient RS had Y = W is accomplished with so little ef- Cadillac Company of Omaha GEO. F. REIM, President 2060-64 Farnam St, Phone Douglas 4228 i '/ L‘YWL" fflufl. A wlfiw}&: ) Take the Judgment of the City that knows how cars are BUILT—and the State that knows how cars PERFORM! There's no surer judgment, no more trustworthy advice to be had anywhere than that of Detroit and the State of California. In Detroit the city that produces three-fourths of the country's cars-—where people know cars from the technical and manufacturing sides better than they do in any other city on earth—more Studebakers were regis- tered according to official figures in the year of 1915, than any other cars selling at more than California the State of wonderful roads and weather—the State where people have more miles of good roads to drive over and more opportunity to use their cars than in any other State in the Union-—the official figures for the yearof 1915 showed 15,718 Studebakers registered 2,895 MORE than any other car listing at more than $500 Calidinta KNOWS ¢ o the roads - Detioht knowe car rom having N Y ) wind 10 e lmie. B have made Brudeb Wihiat better fudgment can YOU fallow i buyin am fom wes ¢ STUDEBAKER Walkary And the reason s dhmply that svary time & man makes aven the barsst 6o . 1o Mndebaker with vther carn, ha fnds that ) y o0 & Bludebaber ofiars, he most pay from § # Boudebakarn apd SAVING that §330 Why ¢ Bl B430aaving vom pas i Deteait €01 8 much pawer, ¥ 400 MORE, & W' you e 1he e Nouth Bane ind . On . \han FOUR-EYLING Toueing Car e 3 T Studebaker Corporation of America Direet Fastory Beaneh, 138144 Farnam 81, Omabs, Nob E. R. Wilson Automoblile Co. 2550 Farnam Street, Omaha, N LINDER MOBRLA Mimavaine. T oassenger Fow