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TWELFTH YEAR. ] P Mnrse and (o, FOURTH WEKK, INE SPEGIAL FACT wish to call the attention he public to is: Independent ur large wholesale business, are the largest retail house J‘ of Chicago; we are thus en- «d to purchase and handle ata sle transaction immense quan- /s of merchandise direct from ! manufacturers, both in this atry and Europe, oftentimes fearless loss to them. We e a resident buyer in New <k who visits European mar= s twice a r, with full powe om us to close out any desira- e lots of goods suited to our vade. The advantage we thus old to constantly place before vhe public the most unaccounta- ble bargains in all classes of Dry Goods 1s very clear. SUN UMBRELLAS We closed out last week one lot of 125 Silk Umbrelias, and we purchased the entire lot of a manufacturers stock of 26 AND 288 INCH Silk Umbrellas, double faced and extra heavy twilled Silk, suitable for ladiés or gentlemen, which we will sell at $3.50 each, worth every cent of $5.00 COTTON DEPARTMENT. Our stock in this department | was bought at the present low price the lowest known for years. 36-Inch BLEAGHED CGTTORS 50 cases Maple Leaf, Fearless, Hercules, Cabot, bleached, 6} cts never sold under 8 cts. 25 cases family, half bleached Langdon. &e, at 9 cts, never sold under 12} cts. 0 cases Pride af West, Wam- sutta, auregan, New York mills, &e at 114 cts worth 12} cts at wholesale, 36-Inch (BROWN COTTONS, 40 bales Iw.nrlew fine close Brown Cotton at 5 cts a yerd. 25 bales Lake George and Windsor Brown Muslin at & cts. ¢« 20 bales Bennington, Sea Is-|’ | land, Prescott, R., &c., yard wide at 6% cts, worth 9 cts. 20 bales very best Standard brown, heavy and fine Cotton at 74 never sold under 9 cts a yard. WIDE BROWX COTICH, b cases Pembroke 9-4 Bln\»n never seld under 274 cts. Mohawk \A]lm 10-4 and l,m l\\\wnl 9-4 both at 23 cts best value ever offered in Brown | g Cotton. WIDE BLEACHED COTTONS 5 cases Muhmvk valley 9-4 leached, 25 cts. worth 30 cts. d cases New York and Wam- sutta linen finish, duck woven 10-4 sheeting at 30 cts, the best made and worth 50 cts. On an average our cotton goods are cheaper than cottons have been for the past twenty-five years. ¥ ! L\WN DEPM'T B 1 { We open to-day from our ‘ wholesale reserve 250 pieces ex- tra fine, fast color printed Cotton Lawns at i 4 Cts. Per ¥d, 1 150 pieces best quality Cotton 32 inches wide elegant signs at 8 1-3 cents, wholesale price 15 cts. " SPECIAL Our entire importation of IRISH LINEN LAWNS, pur- chased by our \m\l v in - Belfast this season and duties paid at the Omaha Custom house, will be sold during this sale at 17} cts,, usual retail price everywhere Lawr b EMB :GIDERIES, / 200 pieces Cambric Embroidery 8.0 at 124 cts, would be cheap at 25 cts, 300 pieces wide and narrow fine muslin Embroideries at 30 cts a yerd, worth 50 to 60 cts. '\ bopy N FOURTH WEEK, II L BLACK SILK DEPT. A8 Crowning Triumph, To the great suc cess which has met onr efforts the ladies of Omaha ARGAINS A, VALUES in SILK GOODS which have surprised even our competitors, we shall open in our Black Silk department to-day and Monday 200 Pieces O A Alexander, Giraud & Oo.'s LYONS BLACK SILK, 24 INCHES WIDE, At prices which barely cover the cost of manufacture and duties. 20 pieces Lyons Black Silk, a first rate quality, at 75 cts. per yard. We will guarantee it a better Silk than can be purchased in Omaha for Hn-nmnu\ Examine | ™) this Black Silk at 75 cts. before buying elsewhere. 15 pieces Lyons Black Silk, a splendid quality, at 874 cts. per yard. You cannot mateh it in tlni iw\( for h o83 Umn $1.25 ?l 25 per This UNACCOUNTABLY CHEAP. 24 inch 45 per A small lot, 5 piece Giraud Black Silks yard, would be a b 15 pieces Alexander Cashmere sublime Black 22 nu ‘hes wide, at $2 00 a yard, never seen be- fore less than 2 75. 12 pieces Anfoine Guinet; Alexander Girauds Cashmer lime Black Sil ks, 22 4 wide, their very best qualily, will old now for $2.40 » yard, the lustre and texture of these 1ply perfect, they are 50 goods. Hllln superb quality, VELVETS. Our entire stock of Black Vele vets will b sold at 7dcts E orth double the ()ur “entire stock of re 280 colored Silk Velvets all ;_‘nml colors, tle. Mfirine, Lh(m/u 011\ Navy, Wine, Plum al, &e,, to be closed out during |t this sale at 5 per yard. Our wholesale stock of Black and Colored Velyeteens ulmut 40 pieces worth 75 cts. to $ 5 vard, to be closed out during this sale at 374 cts. 50 b3, and 63 cts a yard. OUR RESERVE STOCK 1009 more lots and 500 packages in order in addition to the innumerable bargains already mentioned will be brought fo ward as fast as the lots already advertised are sold out. LINENS, TOWELS,* 48-inch fast colors Turkey red table linen at $7c a yard, usual price H0c. H6-inch very choice patterns, quality, fast color Turkey red Tabling at 50¢, usually sold at 7 60-inch best German red Tablin 150 best Turkey best made, at 7be, 90c and $1.00. d Napkins, d0c, 7ac, .23, extra large, $1. .'Jl) 250 dozen unbleaced twilled and plain bleached huck Towels, usual price $§1 50 a dozen, will be offered during this sale at 75 dozen. 375 dozen various styles of huck and damask Towels not one of them worth less than §2 50 a dozen, will be sold at 1 50 a dozen, 175 dozen fine bleached dam- ask and knotted fringe huck towels, will be sold at 20 ctse ach worth 374 cts, BLACK GRENADINES We will offer our entire lot of superb quali 11 Silks br.caded and Striped Satin Grenadines at half n“ ||A~t of nupurt.m:rn to place before |- Black Silk will be found ! and 25 inch g Jeost 9 imported | 75| OMAHA NE = "IN R It is not a single lot of goods. stock combined with our wholesa styles and qualities selected we haveever offered to the people offered at a reduction of per c these goods are selling to- prehend what an important enumerating some of the to the last word in thesc two pages. vent noon rush our entir N { Doess Goods Depar'nt We shall continue our sale of about 7,600 yards Cheexs, Bro- cades, Armures and English Silk xed Goods at 10¢,worth 25 to bOc. The import duty alone on these goods was more than our selling prices. 1,900 yards Silk Brocades, all wool mixtures, [lluminated Ser- ges, costing 274 to 40c¢, will be (I(N d out at a uniform price of u-)i 2,400 yards, all Wool Foule sh Nuns' Veilings m all de- wble shades of ecrue, navy, branzes, ete., cost 28¢ to import, will be closed out at 184c. 2.600 yards 46-inch all \\unl \(.I|h||1 Iy} k 11 wool fancy shep every yard worth # to be closed out now at the rid lic- ulous price of 2,100 yards fine all wool 40- inch French Summer DeBeges in beautiful illuminated mixtures of bronze grey, blue grey, russet ) lhn.ll]v mltl ul 60¢, ssed ab 87 .md (/nlmul l‘n-ndl \un s ng, > a yard, would be very <]1n.|[ 1,700 yards 44-inch black and white, blue and white, bronze, myrtle, and other desirable sha. ded ch . to be sold at 50c a ard; v bought to sell for 90c. 2, 1 , all wool French Cheviot Beiges at to import. 1,900 yards very fine, all wool, [Muminated Checks, mhnu-w Delaine, Beiges and I n-mll Twil led l-'uul]- 62}c; previous re- tail price, $1 25, LINEN DEPARTME'T The caution which we gave to those who purchase for hotels, restaurants and all prudent house wives, at the beginning of this sale, to antcipate their future wants even for two years to come has not been unheeded, and our sales have been enormous. Those who lave not yet purchased, need have no fear that they can- not obtain a 1 values now as earlier, 1ave our IMMENSE RESEREVE to draw from,and you will find that the fortunate possessor of any of our linen goods, at present prices, owns GOLD DOLLARS, or their equivalent for 50c. 40 pieces Loom Dice Damg 56 inches wids ut 15d a y: lar price 3¢ ) peces Lunm Dice Da inches wide at 25¢ a regulur price 374c. 20 picces Barnsley cream Dam- 3 i i in plain or r 45c cts per sular price 7d¢ s Scoteh bleached dam- 4 fc a yard, would cheap at 60c. 18 picces 64-inch Irish Cream Damask, made by Richardson’s Sons & Owden, Belfast, at 60¢ a lar retail price 90c. picces white Scotch Damask 64 inches wide at 094 cfa per vd. 36 picces white Scotch Damas 64 and 66 inches wide at 75 ct per yard, 60c; because be B THUKSDAY MORNING . ted to meet the wants of everybod, wains, which we trus TOCE . le, give Be in our history. When it is conside nt in all, and 50 per cent in man in the an UNK 7, 1883 S. P. MORSE & CO. The Great Retail Sale of Our Entire WHOLESALE AND RETAIL EMIPORTANT EASCTS CONCERNING THiS STOCK SHUULD BE BORKE IN MIND. It is not a single 11“‘mrhllf‘lfl to which you are invited. aggregate of $250, 000.00 worth of dry goods calcula- war in mind that these are new and fresl cpressly for our spring trade and are richer in vi red that thisentire cases, from the price and that it covers all standard linee of "w)m]\, people can b of the dry goods trade this is. b every reader of this paper will elosely study, down Tne retail |~vm||l~ of the latest y and extent than tock is being it which 1 to com- thing before One We ask our friends to try and visit our store in the forenoon, as SUMMER SILKS, On sale to-day and Mcmdu) morning, 100 pieces Elegant quality pencil stripe silks, in . Garnets, Browns, Bron s, Modes and Purples, at 35¢ a y.ml worth 60c 50 pieces elegant designs in fancy pvuul stripes, checks, rgrl- salle. etc., all at h(iv worth 7he 50 pieces very choice high co!- ored checks, fancy, grey stripes and bronze, nayy, myrtle, wine colored sil ‘t()m worth at reg- ular pric s 85c. 15 pieces 24-inch Summer | Foullard silks, nauy, bronze, ¢u-| They det, seal brown and black, with A with white figures, at 50c a yard worth 75c. | BLAGK SATINS. 25 pieces W. Shroeder & Son's Golden Wheel Black Satin goods | that cost $1.65 to import aud| have never been sold unde have sleeves trimmed with cuffs and buttons; they cost 3.00 apiece toimport, but we have placed them to the manufacturers or- der and he telegraphs us to sell them will be closed out by us at $1 25 | a yard, E 6 pie B extra Wl n.,...' e Lot 3. b ).nnfl' These goods would be cheap at 50, aud we call the attention Our of MERCHA'T TAILORS to them they being full 28-inch | being goods. BROCADZD SILKS 10 picces neat figure, Black Brocades, will be sold at | 60c. No one cansell these goods less than $1.00, 20 pieces rich black Brocade Silks at Tdca yard, cost at whole- sale 1.0 18 pieces hand woven black Brocade Silks at yard, during this sale onl lar 2.00 quality. 2 pieces Bonet elegant | be rich 25 a o and Guinet | PAIr: black Brocade silks at 2,00 and 2.25 a yard, that haue positively never been shown less than 3.00 | and 3.50. All our finest black I! Brocade silks, in superh patte all beantiful texture, the fi goods imported, at 2.50 and 2.76 a yard, worth 3.50 and 4.00. GOLORED SIL Our 75¢ French gros grain Col- ored Silk has been the most successful feature of thi ench h stripes., z 1ips, sold l« ss than 5O cts, that up to 75 cts. iufunts Hose th port, will be sold at 25 cts. stock assortment offered reductions, MEN'S 1-2 HOSE. Monday at offer a line Men's Balb F1.15 for 75 dozen fi Hm(, with 0ld at retailed b The balance of our fu Half Hose, in all the good s will be_closed ont at 9~I 00 p.l Never s 20 dozen pnrest and Inul lu .n) Embroiderec they can then be assured of the proper attention that we wish to extend to every one, as in the after- force are taxed to their utmost, and many unavoidable delays will occur, for which we ask indulgence beforehand. JERSEYS. We have just received a ship- ment, our direct im vortation cut and nm«{:- Ladies' they are beatifully n the back and over but have come late; turn over collar and At $2.60 Each are a very great bargain. CHILDPEN'S HUSE. en styles children’s nless Cotton Hose all b cts, have never sold under 50 cts, Fifteen styles of child- ey Cotton Hose at 35 * in this lot ever and from A large assortment of 3.4 lisle and cotton cost BO cts to im- of Misses’ lisle comprising all the s and the largest wwn in Omah at corresponding 9 nf a. m., we will bont 125 dozen v Half Hose, at Cotton Half nu\ silkstripes, will 7ic per pair, Never e under 7 Silk Half Hose, r, will be sold e the best silk hose imported and all nice new colors, incInding black and fancy LLAGE CURTAINS, have accumulated about 100 |mn~ of Swiss, Lace Curtains, in lots of 2 and 3 pairs that close out at just half original marked price. fine Antique Nottingham, and Medicas 1, 14, we will : $15.00 Curtains for....§ 7.50 GOLOSSAL S:LE | 2000 1000 30.00 “ L 15.00 and has never before heen sold | 4570 17.50 in the country for less than ; 8 a f 1,00 ot oy o tha | i they are very chuap and west at' 1, At 1.174c we offer the very finest quality of American gros grain silk, full 21 inches wide and usually sold at 1.7 to 2.00,a very close price on this all fine goads, BED ©P:EADS. 10 cases full size Honey Comb bed spreads, suitable for hotels, silk \\nulxl be 1.50, but at_our b 96¢ ench, usually sold at s an absolute 15 o0 absolulel RSt e st quality. 1204 Honey Comb spreads, during this sale at §1.20, usually sold at $1.50. Corsets*~,Skirts 28 dozen French woven Corscts | at 100, usual 1.25 quality. frin w 8 pieces white Scotch l).unl k 60 inches wide at 90c | : 20 pieces hand-woven German double-damask, full two yards inest goods imported, _\.Ard worth every cent S P Morse & CoS, P. Mose & ColS, P. Morse & Co, B cases of the heaviest knotted *Bridal t and quality of the highest Quilt” spread, 30 dozen genuine “C, Pala’ Sir- [ standard, will be “sold at $1.60 ene” French Contil Corsets at | each worth all of $2.00. 1.35, usual 2.00 quality 6 cases 12-4 imported Mar- BALL'S HEALTH CORS'T-$1 failed usually sold at 1.25 manufacturer, 1. They cost $2.00 to muke. at $1.60 cases 12-fextra quality,Mae- 200 dozen Ludies tucked and [ goilies™ Soroads, - are. offioed ai embroidered Summer wash | 2 00 each, Same quality was tlu]v!lu Skirts at 75 cts, worth | .. idered cheap last son at from 1 > to ..0.u|| $3.60. FOURTH WEEK. BLACK GOODS. We have replendished stock from our wholesale r and added many new bargains, 40 picces 4 2 inch “Bon jour" French black Cashmere during Hm\‘l. at 50 cts. a yawd worth our erve, inch all wool cloth, will be previous retail fine “Albatross sold at 374 cts, price 60 cts. 18 picces 46inch finest quality black Nuns Neiling, doring this sale &5 cts a yard, would be ched ap at 90 ct 22 pi s very finest quality 46 inch all wool biack French Gren- adines or Lace Bunting, all new goods, 90 cts a yard, usual retail price $1.25. 12 pieces exbra fine summer weight,silk finish, 42 inch Black Tamise will be at 85 cts; sold worth usually $125. 28 }mv. es fine all Nuns’ Neiling will 81 cts; usual price much, MOURNING GOUDS. b picces English Silk warp Henretta, during this sale at $1.20, usual price 1.50. wool Black be sold at double as 6_picces Silk Henrietta at $1.65, worth and usual price 2 00 a yar d 4 picces finest Silk war p Hen- rietta imported, will be sold now at $1.824 cta, imported to sell at 2.76. 6 picces I'rench Black Etam- ine Cloth, 52 inches wide at $2.90 very rich for Spring and Summer wraps and worth 4.00 a yard. Camels Hair at d, suitable for Dresses made from finest Camels Hair,is worth 2.50 to 3.00 a yard. 10SIELY DEPT. As an evidence of the extreme- ly good values in this deps lnu nt we wouldstate that in o this sale we sold over 650 do fine Hose all at about 50 cts. on the dollar. LADIES’ HOS:, Lot 1. Ladies plain and faney cotton hose in v duced to 25 cts g Lot 2. Twenty styles splendid |, quality Ladies solid color and tancy striped hose at 35 cts, some of these cost a i 9.50 a dozen to import. Lot 8. Comprises u line of Ladies” French lisle hose fancy ribbed in black, wine, seal, olive, G, ( Ilw\ were iled at $1 00, but by spe ngement with the manuf urer who did not deiiver them until too late for us, we can sell them at 65 cts a pair. Lot 4. An elegant line French lisle in l?lll]\, le dinal wi &e,, usual e b cts. and openwork goods that sold lisle hose, all for $1 5O tc and 95 cts. SILK K0SE Lot 1. Ladies spun silk hose all good colors, will be this sale at $1 250 quality. Lot 2, Our spring importation of fine quality pure silk all desirable colors, r 4 HO quality, will be sold at 70 70. Lot 8. Our entire importation of very finest embroidered pure siik hose, to be \.,I. Lot 4. of 20, at 3 00, Our entire importation fancy openwork, Derby broidere |l silk hose, 5 00 to 7 00, will be 3 85. sold at CAASHES. We have one lot 16-inch Scotch Crashes, very fine goods, that cost 84¢ to import, and we spreads, a purchase from a \»|l| close them out during this at Gle. AR Y e ry finest qual- ity unbleached erash toweling, full 20 inches wide, will be sold at 15c yard; these cost 124¢ at wholesale, all re- high as intended to be re- act- of $1 25, during this sale (Two lots numpmm'v our en- tire spring importation of striped 2 00 will be marked down to 85 old during regular regular 5 VO quality, ribbed and drop sketch emi- usuel price 18, P Murse & UnS P Morse & ufl. FOURTH WEEK. CAUZEUNDERWEAR 50 cases LADIES' HIGH NECK LONG AND SHORT SLEEVE GAUZE UNDER VESTS, at 25 cts each. The cost a great deal more to ma ufacture, MEN'S UNJERWEAR all sizes, Merino 36 to44 cases Gauze V inchesat 2he. 3 cases extrafine Silk front Men's Summer Gauze Undershirts with finished seams 45¢, worth Phe. 1 case Men's English Silk front Summer Gauze Undershirts at Gie, usually sold at 1.00. 60 dozens Men's unbleached pure Lisle Undershirts, long or short sleeves, will be sold at 85¢; they cost 1.00 to ||n|m1t and would be che: up at 1.25. Handker:hief Dept, MOST EXTRAORDINARY BARGAINS IN LADIES’ AND GENTS' HANDKER- . i3 from 1 and choice 14 sold 1 case Ladies” pure hemstitched Hdk 10¢ each, usual 15c 500 dozen Ladies' hemstitched Linen Lawn Hdkfs, and 2-inch worth 2be. 10 dozen Ladies’ very sheer hemstitched, with blocks set in each corner, during this sale less than 50c. "Ww'e’ GENTS' WD'K'F'S. case, 275 dozen Men's pure Linen hemstitched Hdkfs, very 5.00 a dozen to import, and we have never offered their As we wish all our custor to participate in this bargain, duplicate them at the price, not more than one dozen will CHILDREN'S STRAW HATS We will open Monday mumin,i (] Sailor and Ilurhy it a uniform price of 2 iluln 50 cts to $1.00. [e tuke pleasure in affording Hnm- ling at a distance the ¥ MAIL GRDER DEP'T. Assuring them of faithful and Its organization such {hat every advantage to Ye der to the customers whose w and wishes are clearly expre, service to non-residents of Oma- ha it invites correspondence con- small, Please be particular to STATE are to be sent by mail or ex press as we forward all goods by ex- Vhen desired by mail remit suffi- cient to cover pos No C. 0. payment in full is required on all mail matter, s | ean be sent by mail at once cent s | per oz.,-articles such as Tuble often weigh over 4 1h, In maki selections No. 2 in case first As the rush during this sale is without precedent, we caution advertised will be sold quickly and we advise that they either or entrust us to do so; we war- rant everything as represented, 36w lecting that you would yourself. If in want of any goods not ad- getting them at the lowest price atwhich they can be ~n]l CHIEFS. quality. hems very fine, at 1dc each, Linen hemstitched Hdkfs, and at 26e, not be purchased As an unequaled | iin we offer fine quality at 25¢; these cost equal less than 6.00 a do and it will be in ln'.\‘h‘!lll’l" to be sold to each purchaser. over 2,900 misses’ children's an These Hats are worth MAIL GILDERS. superior facilities of our prompt serv from a personal visit 1s se Intended to be of prmtlull cerning all wants, large and t XPLICITLY whether goods ress unless otherwise directed. D, can be sent by mail, and pre- Parcels weighing 41b or less Linen, Sheeting, Ginghams, &e., samples please make No when order arrives, patrons that many lines of goods have some friend make selections and will use the same care in vertised here, you can depend on HOTELS A"!D RESTR NTS are especially invited to our housekeeping de yulmnnt, a3 the goods in 1( are 20 to 50 per cent 88 Lhuu they have seld for in S, P. Morse and Co.'S. P, More and Co.lS, P. Morse and [}0.8 P Morse and Co.