The Nonpartisan Leader Newspaper, April 1, 1918, Page 24

| You Can Help Us to Produce ~ A Better Magazine HE advertisements in the Nonpartisan Leader are valuable to YOU. They are _of no value to the Leader unless they DO helpyou. They should help you in two ways. The first way is in makin%lyou acquainted with goods which it may be to your interest to buy. When you get ready to buy harnesses, or tractors, or automobiles, or seed, or household furniture, or fi§h-—or anything you may want to buy to improve your farm or to give comfort to your family—you will be a WISER BUYER if you have read the advertisements in a magazine you can trust. You will know the names of some of the makes and where they are made. You may know the prices and the design. You will know the names of the brands made by reputable companies. v The Leader aims to print none but truthful advertising of reputable companies. We can not ggarantee satisfaction when you patronize our advertisers, but we scrutinize our advertising carefully before ac- - cefi)ting it and if we find that any reader has been defrauded by any advertiser or has not gotten good value for his money, after that we refuse to take any advertising from that particular advertiser until he has made good to those who bought from him. ' ' There is another way—an important way—they help you. It is by making the Leader a better maga- zine. Every advertisement in the Leader means just that much more money to be spent>for improving the quality of the magazine, for combating the untruthful attacks being made on the League and the Leader, for helping the farmers and the other producers in their battle for justice everywhere in the country. : , We meet some opposition in getting advertising for the Leader because of the fight of some politicians . and/greedy monopolists against the Lieague. Many advertisers are deceived about the character of the League and the Leader. They are told that it is “pro-German,” that it is “disloyal,” and the other falsehoods that are being spread to stop the farmers from organizing in their own defense. o YOU can be of great help to the Leader and thus to-YOURSELVES in correcting these.false impres- sions. You can do this by writing to advertisers whose advertisements are in other papers, especially the so-called “farm papers,” as well as-inother magazines of national circulation. When you write you can tell the advertisers about the Leader. You can tell them thdt the Leader is not a “farm paper,” but a FARMERS’ MAGAZINE, that it represents the views and the interests of the farmers’ themselves, that it is NOT merely a magazine TELLING THE FARMERS HOW TO FARM, as so many “farm papers” are. ; : | 'The farmers have been told HOW TO FARM for a Eood many years by many persons, most of whom DIDN'T KNOW HALF AS MUCH ABOUT IT AS THE FARMERS DID. The Leader is trying to LEAD THE WAY for the farmers to-get MORE MONEY FOR THEIR PRODUCTS, fairer treatment in the making of laws and better living conditions. ‘When you explain this to the advertiser erhaps he will understand why advertisements in the Nonpartisan Leader bring so much better resufi)ts than advertisements in “farm papers.” It is simply because the farmers read the Leader with real interest from cover to cover. It is because they trust the Leader and have a warm, friendly feeling for its ad- ‘vertisers who are helping them to ge=out a better magazine. S Many advertisers do not know how big and important a mégazine the Leader is. Its circulation has grown so very rapidly that it is hard for them to believe the truth, which is that the Leader is the one magazine most carefully read, most enjoyed and most approved by more than one hundred and fifty thousand western farmers. a3 ~ gl So this is how you can HELP.YOURSELVES BY HELPING US. You can write to one of these na- tional advertisers whose advertisement is not in the Nonpartisan Leader, and say to him: “Mr. Advertiser: . You ought to have your advertisement in the Nonpartisan Leader, . which is the farmers’ paper of the great West. You ought to have it in there to get busi- ‘ness and so that we will know that you are not one of those advertisers who try to use their advertising money to bribe newspapers and magazines to print what they ‘want. You ought to get acquainted with the Leader and with its great family of hard-working farm- ers, true and loyal citizens of the nation, who are laboring to produce more food for the nation and its allies in order that the world may be made safe for democracy; and who are ' at the same time defending democracy and American ideals at home. (Signed) 3 : e “WESTERN FARMER.” : When you write to advertisers to this effect write also to us and tell as to whom i _ you have written and what you said. P Ll s - ‘..-.IIIIIlll..l.._.!ll....l.ll!..I.--.Ill._...........i..Il...lIII- ] i TG e ] i PAGR TWRNTYROUR &<t i e ‘ Bl o T T R M R SIS B RS S A S22 3 i : o 2w —t R A s e ‘k#‘fr:,{;’*@?"!‘fil: % IIIIPIIIIIIII-