New Britain Herald Newspaper, November 13, 1930, Page 9

NEW BRITAIN DAILY HERALD, THURSDAY, NOVEMBER 13, 1930. 4 MILES UP ... it flowed freely & at 6 degrees below zero HIS, we believe, is one of the most convinc- ing and most dramatic tests to prove cold- weather performance ever given a motor o1l. Carrying a regulation quart bottle of the new Socony Motor Oil, Captain Boris Sergievsky, holder of the world’s altitude record for amphibians, shot his record-holding ship up more than four and three- quarters miles . . . 25,200 feet on a sealed baro- graph . . . where the thermometer registered 6 below zero. At that extreme low temperature . . . where ordi- nary oils would usually “freeze” or become sluggish ... the new Socony Motor Oil flowed freely. Because it is completely dewaxed, the new Socony Motor Oil is more fluid at low temperatures § than any other. It insures easy starting for your car in coldest weather, gives instant lubrication, and | reduces the drain on your battery. The new Socony Motor Oil consistently main- wains the proper “body” at all engine temperatures, so that it gives pertect piston seal, maximum power and minimum fuel consumption. New refining proc- ess reduces to a minimum all harmful elements which cause carbon, gum and sludge. The new Socony Motor Oil is made from a Paraf- fine Base crude, selected because of its greater inher- ent oiliness (adsorption). It is refined by the new and exclusive Socony process which gives addi- STANDARD OIL COMPANY OF NEW Perfected . . . proved . . . in| S H i tional lubricating value and insures less wear on your motor. i We sincerely urge you to drain and flush your | crankcase, and refill today with the new Socony ¢ Motor Oil. You will find this oil is even better for { your car than Socony “Aircraft.” § ' Socony Winter Gear O1l, the superior lubricant for cold i weather, insures proper lubrication and easy gear shifting. Switch to it today. And for a quick starting gasoline try Socony Special plus Ethyl. Remember, too, the importance of lubrication during the winter months. Take no chances. Ask for a Socony Certified Jubrication 8! job—lubrication as it should be done—by trained experts. YORK every way!