New Britain Herald Newspaper, April 29, 1921, Page 21

difference in price and We will refund to you the also an additional 10 per cent. if you find, quality considered, merchandise purchased here, less else- WATCH The bargain basement bulletin in sidewalk cases for Saturday specials 58S ‘A % BESSE-LELAND’S The Bigger, Better, Busier Store NORTH SHORE DRESSES Made in Sma;t styles of the finest of Gingham and Chambray, beautifully trimmed with or- gandie and laces, and marked at the astonishingly low prices of $2.95 $3.95 $4.95 During the war it was impossible to produce such garments as these at popular prices. Ginghams were extremely high in price as was every other thing which goes into their manu- _facture — and we are pleased to announce their appearance on the market. 1 North Shore Dresses are dainty washable morning dresses, made of the finest of nationally known ginghams in very smart styles. They have an especial appeal to the woman who likes a pretty practical dress to wear around mornings. Too much emphasis cannot be laid on their extra style features — they show lace vestees, organdie collars and cuffs, attractive pockets and trimmings of lace, buttons and/colored smocking — and when you see them it will be hard to realize that so much QUALITY, STYLE and WORKMANSHIP can be crowded into dresses at the low prices of $295* $395 @ $4.95 Come in tomorrow, the first day of t! e sale, for the greatest dress values in many years. Dresses for all women — large and small. ‘ J PG B P et e B, RN Lo SN 00 6 R . s R SR S — — S ————————— ——— et ——————t. ettt e~ Sizes 16 to 46 \ The most Modern Labor-Saving Equipment is necessary to produce these North Shore Dresses. They are made in large quantities of course, by high powered electric machinery especially designed to eliminate all the expensive losses of time and money usually associated with the making of women’s clothes. Produced in a model factory they are designed to eclipse all others in style, fabric, workmanship and price — and a single inspection of these dresses will convince you that they are the greatest value that money can buy. Come Tomorrow and don’t forget the low prices asked for these fine garments $2.95 $3.95 $4.95 For One Week We Will Specialize on North Shore Dresses Only. Others $7.45 — $9.85 — $14.85 — $19.85 — $24.85. BESSE - LELAND CO. 27 Stores 27 Cities “Always More Value for Less Money”