New Britain Herald Newspaper, December 10, 1920, Page 24

NAVAL RESERVE ORGANIZATION ALLOWS FOR FOUR DIVISIONS IN CITY ", 3Jc-4 303 l\( Dlo B( eot A J. F. 1c uitze, F.. So-4-3, 223 B. Main | X M. M -4, 83 e skon M. M, “ll hmnon street; W. C. Lds. M. M.-5, 126 Smal- Thompson, Matt, 1c-4, 266 | street 5 , 2¢-5, 169 | recki, ., 3¢-4-3, 169 Grove | Q‘ForA Coughs, Cold Bronchitis, Try ,] 56 M., 'CA‘. 219 Glen ¥, le (G)-4-3, 177 l . 3e-4.3, flfl,lll‘t’l W | € v vggists—insist\on having the uine—60c and $1.20, PALACE Mon. Tues. Wed. Nur«n. M. M., 1o (A)-5, L Constance. Talmadge b, F. Wunue m mnl Jr Pn ZC-‘. 21 m stro, R.N. Patte ¥, & ”» 39 Bruok stroot: H, B, Preif. “The Love Expert e et s A sttt e et 808 e e PO - Who Will Win Out? - EFFICIENCY is the yard stick that must | | sure success and the life of a business. public does not expect something for ing, but they do expect good, honestly , and honestly priced merchandise. time excuses and alibis are past history. ltunotsomuch a question of selling er than the other fellow, of constantly 1 --~ the quality to meet price, but it is a | | stion of making quality the standard and get the best possible merchandise to sell t price. The near future will be the acid test in pe Merchandising! and the race will be by him whose methods are sound, tried have the ring of truthfulness. Our decision of selling Lorraine Shoes ‘Men and Women at $5.85 a pair for a ed time, has met with the approval and pperation of the people of this city. It plainly demonstrated by those who came our store last Saturday and all the week— r Sale is now the talk of the town. Big or they all recognize that “LORRAINE” ers the Best Shoe Values;. and remember, or 1o sale, our bona fide guarantee is very pair—“You must be satisfied or a pair upon request”’—ask those who nght here. f | May we have the pleasure of proving to || bu the sincerity of our offer. ' 36 MAIN ST, NEW BRITAIN, CONN. We realize that many people will be skeptlcal and ask — Why a January Sale in December? In explanation of this un- usual procedure we wish to say that several months ago we announced a policy of lower prices to correspond with those nf the whole- sale markets. We stated that it would be the earnest effort of this store to make our prices a daily barometer by which the public could judge the state of manufacturing conditions. And Now That Lower We announce 30 days ahead of the usual time the launching of the Greatest Sale of the Year, our mammoth January Clear- ance Sale, offering more than a hundred thousands of dollars’ worth of high grade de- pendable merchandise at actual January reductions. Why This Announcement The Second Time? BECAUSE it is utterly impossible to illustrate and describe in any one newspaper advertisement the thousands of Bargalns in this downward price revision Sale BECAUSE it’s a Sale that comes as a climax to the Big Store’s campaign of price reductions to meet market conditions — Reductions that are by far the greatest we have offered this season. - So astonishing in fact that it’s an event you cannot afford to overlook. Moviag the Callendsi 30 Days Ahead OUR JANUARY oy, T T 7 = ‘The Time Has Come N_O-W. The Sale Is Here A Genuine Mark-Down Sal€ Due to Market Conditions Backward fall weather added to the market problems in y lines, prices have settled to new and lower levels. Again the Big Store is acting, not waiting. It is DOING what perhaps most stores will be doing in a few months — in January at the earliest. It means that people who have been holding off may now buy necessary things fréely and with confidence that these new lower prices are actual JANUARY PRICES. Prices are Actually Here! Everythig throughout our Big Store if- cluded in this Sale — Thousands upon thou- sands of articles—every dept. just filled with them — In fact we are greatly overstocked and not ashamed to admit it. But our loss in unloading this stock will be your gain. - [S BECAUSE we want you to come, look’ and be convinced that this is a genuine January Mark-Down Sale, offering the great- est saving opportumty we have presented to the shopping publlc in y , BECAUSE it’s a wonderful pre-holiday event, featuring special reductions on our great stocks of under priced Christmas Novelties — An unequalled opportunity for those seeking Christmas Gifts to buy sensible, practical, lasting things of the finest quality at the lowest prices since before the war. RAPHAEL'S DEPT STORE %035 MAW STREET