Evening Star Newspaper, October 24, 1937, Page 11

THE SUNDAY STAR, WASHINGTON, D. C,- OCTOBER. 24, 1937—PART ONE. APPEARANCE |0LD-FASHIONED, IN SPIRIT Escalators, Speedy New Elevators, Modern Fixtures... BUT We Still Favor the Friendly Ways of Old-Time Stores ... and We Believe Washingtonians Who are Different Want Our Kind of Store MANY Washingtonians originally came here from small towns. There you knew every- body in town, and everybody knew you. The old-time storekeeper was always there to greet you as you came in his store. He called you by name and made you feel at home. Whether you ran in to get out of the rain or came to make a purchase, you were always made to feel welcome. THIS is the kind of store our management believes in, but as there are a number of entrances it is impossible to greet each and every person. However, we have endeavored to instill in the hearts, minds and actions of each of the representatives of The Palais Royal . . . whether salesperson, floor-walker or the man who delivers your packages to your door . .. this spirit of friendly interest in your welfare . . . the idea of treating you as each of us likes to be treated. No doubt you have noticed this is in our store.. .. and we are told that is what makes us different. HOWEVER, don’t mistake our belief in old-fashioned ideas for any lack of the conven- iences of this modern age. We have just completed construction of a bank of 6 modern and speedy electric elevators and ESCALATORS of the latest, imported type and design. We have beautified our store by new fixtures. We have New York offices that keep us in daily touch with styles, so we bring you new fashions when they’re “NEWS.” We en- deavor to carry at all times, complete stock of nationally known and quality merchandise— all priced most moderately. We have credit accommodations that have been planned by experts to suit the pocketbooks of every customer. We have buyers who are specialists in their lines. From October 25 to October 30 we are having *A Home Week” during which time a daily program ¢\ of events has been planned to more thoroughly acquaint you with our Quality merchandise and Friendly |« service. We hope you will drop in and visit us if only for a few minutes and let us play host to you.