Evening Star Newspaper, January 20, 1937, Page 17

HERE /s the record! and the FIGURES speak for themselves! 1932, 1933, 1934, 1935 and 1936 ... The Star has led all other newspapers in * _ America in Advertising volume . . . a remarkable testimonial to its firm belief that * publishing a clean, interesting and trustworthy newspaper will develop a condition of “believability” that gets results for advertisers. The figures prove the case. FOR THE FIFTH CONSECUTIVE YEAR The TFoening Star has led every American Newspaper in Advertising Lineage! Che Star’s Increase in Advertising Year 1936—The Siar’s Advertising Lineage Was. . . 22,975,043 Year 1935—The Star’s Advertising Lineage Was. . .21,837,189 Natlonal Leaders mAdvertxsmg Lmeage! ¥ In'cr ease: 1,137,854 | Biteiiurgh Pres Ba’lfimbre Sun (Evening and Sunday) Circulation Is Constantly on the Upgrade! Average Yearly Net Patd Czrculatton Z!Ebg QEhmmg Star o The éunhay état DAILY SUNDAY DAILY SUNDAY 104,681 109,165 107,083 118, 845 110,273 117,751 112,435 m 3,675 5,440 3,447 108,702 114,524 111,113 123,615 113,948 Ouistanding Leadership This position of outstanding leadership is even more remarkable, because of The Star’s refusal to pz\tblislz any advertising of distilled liquors and to its rejection of many thousands of lines of proffered advertising which did not meet its standards of rigid censorship: