Evening Star Newspaper, November 5, 1935, Page 7

SALES T0 SETTLE FLL SHOW S5 Head of Automobile Manu- facturers Doubts if Pian Will Prove Sound. By the Assctiated Press. NEW YORK, November 5.—The fu- ture of the experimental Fall date ‘for the National Automobile Show, now in progress, hangs in the bal- ance, with motor manufacturers de- bating the merits of November or January showings Sales alone, they say, the issue. Alvan Macauley, president of Pack- | ard Motor Car Co. and also of the Automobile Manufacturers’ Assocla- tion, doubts that the November exhibit will prove sound. | In an interview he voiced his per- gonal view that sales figures may continue strong for a- month after the current show and then go into the usual slump before picking up, a8 in the past, with the first touch of Spring. Macauley stressed that, as head of | the association, he favors the experi- ment of a November show to de- termine whether consumer buying habits can be changed so the demand will be spread more through the year, with & consequent leveling of employ- | ment But he believes consumers are not interested in automobiles in Winter and would prefer delaying their se- | lection of a new car until Suring. He says the demand for motors in the Fall is good enough without the added impetus of a national show. The strongest argument favoring the present November arrangement fs taken from actual manufacturing fig- ures. The Associated Press iridex of auto- mobile production stands at 84 per cent of the 1929-30 average. Just seven weeks ago the index was 146 per cent. The change represents the greatest rize against normal seasonal expecta- tions in the history of the industry. will settle FINED FOR SPANKING Teacher Found Guilty of Assault| and Battery. BLOOMINGTON, Ind., November 8 (/) —Spare the rod and save fines and court costs. Miss Julia Deckard, 20, school teacher, was fined $5 and costs by a Justice of the peace yesterday after admitting she spanked 8-year-old Mary Eleanora May, a pupil, with a paddle. The girl's mother filed an| assault and battery charge against | Miss Deckard. Sell Jews' Harps. One firm in England has just re- ceived an order for 160,000 Jews' harps | from the United States. 7 NEWSPAPER ADVERTISING IS POINT-OF-SHOPPING ADVERTISING! D | between Moose Factogy and Prince| | impulse not only to point at the rock | the most terrifying nights of a life of THE EVENING STAR, WASHIXGTO.\',.D. C., TUESDAY, NOVEMBER 5, 1935. Washingto'n Wdyside Random Observations of Interesting Events and Things. THEN CAME THE STORM. R. TRUMAN MICHELSON of the Bureau of American Eth- nology has just come back to Washington from the Arctic with’ an experience somewhat like that of the ancient mariner. Out in the middle of James Bay. Rupert, a gigantic rock protrudes | above the water. The Indians believe it controls the tempests and that io (g point at it is a certain way to bring a storm. White sailors have inheritec | the superstition. One lovely Summer day- Dr. Michel- son started across the bay in a steam- | boat. There hadn’t been a storm all | Summer. He couldn't resist an impish but to thumb his nose at it. Very shortly arose one of the worst Summer storms ever known on the bay, and Dr. Michelson passed one of adventure. * ok ok ' DID YOU KNOW—? One of the biggest Indian quar- ries ever discovered once occupied a site near where Sixteenth street crosses Piney Branch. At that point early builders wuncovered thousands of tons of chips and partly-worked quartzite stones. * % kX x EPICORE'S SOLILOQUY. ‘VHAT'S the matter with food served | in Washington? | At least one young man who says he has been the rounds of all the fine hotels and restaurants here finds one | common fault with food here and, farther North, It's too pale, he thlnkx“ —not enough seasoning. | “I' like' food seasoned up hot,”. he | said, salting down a steaming lamd chop at a restaurant, still sizzling | from the heat of the charcoal broiler. He poured over it two or three more sauces, . | “Ever notice that in the Far Soutn you eat hot tamales, chile con carne and pepper sauces. The hotter the | weather, the hotter the seasoning. The ! farther North you go and the colder the weather, the cooler the seasoning. | ‘They even put sugar in beans up Nortn, | sometimes molasses.” * ok ¥ X HEIGHT GUIDE. The height of the new Govern- ment buildings in the Federal triangle south of Pennsylvania ave= nue is not governed by the dome of the United States Capitol, but by the dome of the Natural History Building of the National Museum, which is 82 feet high. * k% K GAMBLERS ALL. AN AUTOIST pulled up at the cuib on Tenth street below Pennsyl- vania avenue, a newly opened section of the street, which has been under repair. On a lamp post was a permanent 51N warning of one-hour parking after 8 am. Also, a little farther on was a sign indicating no parking because of an emergency, the emergency being the construction work which appeared to be completed. The autoist hesitated, finally took a chance and left his car. Shortly thereafter along came a po- | liceman, who saw the car and stopped. He went back to look at the “One- Hour Parking” sign, then ahead to look at the “Emergency, No Parking" marker. He hesitated also. In fact, he crossed the street to read signs on the other side. Returning to the car, he looked at it speculatively for a moment or two and decided, finally, to take a chance himself. So he wrote out a ticket. * ok * x SLOGAN. The latest slogan adopted by the active Alerandria-Arlington Coune ty Woman's Christian Temperance Caulking Compound is what you need to seal up the chinks and cracks. Newspaper advertising has one asset which no other advertising has! It is point-of-shopping advertising—consciously sought and read when the man, woman or child is definitely looking for something to buy. Numerous checks of reading habits demonstrate that newspaper readers give as much attention to advertising as to news columns. Sales of retail stores total millions of dollars daily because the retailers are able to describe and picture merchandise, give its price and tell where it may be bought with least effort and loss of time. Intrinsically, advertising is reader response. Not copy or art but customers in action. Newspaper advertising creates buying action. It is local. It is sought. It is read at the time the prospect is actively planning to buyl Union {s: From Being Barmaids.” * ok k% SIGNS ON THE RQAD. 1SS LUCILLE EARNSHAW, Government employe, just re- turned from & vacation trip to the is relating to her friends unusual signs noted in res- Pacific Coast, taurants en route. In Wyoming was a sign: “Eat Here or We Will Both Starve.” In Nebraska: “Use Less Sugar But Stir Like Hell." In California: 1ster.” * %k ¥ HAVE YOU SEEN IT? THB United States Congressional Cemetery, which has had no con- 1864, Senator from Virginia, was buried there, is nection with Congress since when Lemuel L. Bowden, open to all. At present the necropolis contains 60,000 bodies, beginning with Maj. Gen. Uriah Tracey of Connecticut, who was interred when the place was Originally it was called the Washingon Parish Burial opened, in 1807. Ground. The original idea of the cemetery was to erect cenotaphs here only, “Your Face Looks Good But It Won't Fit the Cash Reg- crumbling, freestone markers are fall- ing to pleces there now. They were appropriated by Congress at $150 aplece. The last cenotaph put up was for Silas M. Burroughs, Representa- tive from New York, in 1860. Cenotaphs aren't supposed to have bodies under them. ;Under a few, however, at the Congressional Ceme- tery, are remains. Sewer builders for the District found that out once, long ago. WOMEN PLAN PAGEANT CHICAGO, November 5 (#).—Chi- cago clubwomen planned today to glorify the accomplishments of wom- |en and their organizations in a “wom- ens pageant of progress” next April. Mrs. Burnett Dewey, retiring pres- ident of the Cook County Federation of Women's Clubs, described the pro- posed observance as the first of its kind and said the sponsors hoped to make it annual. Among the objectives of the pageant, she said, would be to stimu- late business, create jobs, present wholesome entertainment, answer civic, educational and moral welfare questions and aid church and club empty tombs, in honor of deceased | philanthropies. BY AMERICAN BAR Solicitor General Reed, F. J. Ho- ‘gan, G. M. Morris and J. B. Scott Named on Committee. Solicitor General Stanley Reed, Frank J. Hogan, George M. Morris and James Brown Scott, Washington attorneys, have been appointed mem- bers of the American Bar Associa- tion’s powerful Resolutions Commit- tee, according to an announcement | yesterday from the association’s head- quarters in Chicago. The committee, which has 42 mem- bers, including George W. Wickersham, president of the American Law In- stitute, and Judge John J. Parker of the United States Circuit Court of Appeals, fourth circuit, is expected to play an outstanding role at the as- sociation’s annual convention in Bos- ton next August. Solicitor General Reed, a member of the Bar Association since 1929, also will serve during the coming year on the association’s ‘Committee on Jurisprudence and Law Reform. Scott has been president of the Law since 1929 and a member of the association since 1901. He is an ex- pert on international relations. Hogan, famous as attorney for An- drew W. Mellon, was elected to as- sociation membership in 1911 and has been & member of its Executive Com- mittee since 1933. He is a former president of the District Bar Associa- tion. Morris 15 chairman of the associa- tion's General Council. CITY COSTS SKYROCKET T | | Chicago Budget Estimate $21,- 228,451—Was $7,116,000 in 1915 | CHICAGO, November 5 (#).—Budget estimates submitted to the Cook Coun- ty (Chicago) Board showed today the | cost of government in the Nation's' second city had skyrocketed 300 per- | cent in 20 yea ‘The appropriations for operating ex- | penses of the county in 1915 were $7,- 116,000. This year the county de. partments asked $21228451, an in- crease of §1,004,395 over last year. | Among the increased items were $1,631,000 for elections and $600,000 for relief. . A7 “Bar Virginia Maids |Congressmen. Two hundred of these ATTORNEYS HONORED American Society of International ASK A_ F. G. E- CHARTER Seattle’s Employes First to Apply -Under New Rules. Municipal employes of Seattle are the first to ask a charter under the American Federation of Government Employes, following recent revision of the constitution which permits affilia- tion of State and local government workers. This was announced today by the federation, which said the new group had named tempo: officers, ' COAL ANTHRACITE AND BITUMINOUS COKE—WOOD—FUEL OIL of the Finest Quality R. S. MILLER 805 Third St. N.W. Phone NAT. 5178 YOU CAN BUY QUALITY FURNITURE AT PRICES WITHIN YOUR BUDGET! Inner-Coil-Spring Mattress With Box Spring, Both for ‘The inner mattress and the box spring are upholstered in heavy woven striped Made to Sell for $45 ticking. All taped edges. Sold separate at $12.50 each. Buy on the J. L. Budget Plan All you pay is the advertised price. No interest or carrying charge. 7-Pc. Solid Peg Maple Outfit ® 2 Solid Pegged Maple Beds iz $40 Jrelees ,[a,“,émq/,m RNITURE COMPANY 909 F. STREET N. W, @ 2 Colil Springs. @ 2 Comfortable Mattresses. 4 pieces in attractive moderne. Built of burl walnut with striped walnut ends. Dustproof construction and center drawer guides. Attractive rounded mirrors on vanity and dresser. Constraction of the very finest. Priced for big savings during this sale. 4-Piece Burl Walnut Moderne esign BED ROOM SUITE One of the finest bed room values we've offered in this great Furniture Sale. Lovely moderne de_sizn, carefully built of burl wal- nut and st lays. Consists of a panel ed walnut, with attractive over- bed, chest of drawers, full vanity and dresser (note van- ity and dresser have large, rounded mirrors.) This suite is indeed a thrilling value at the price. Buy on the J. L. Budget Plan. Nothing added for credit. 525 Solid Peg Maple Chest Handsome solid peg maple Chest , well on Chest made and finished. Just as neatly $|9.7S illustrated. Peg Maple Chair, shown. Padded seat and neat valance Buy on the J. L. Budget Plan Seamless Axminster An amazing value—9x12 or 8.3x106 genuine seamless Axminster Rugs, in rich new Win- ter patterns and tones. Really high-grade rugs, specially priced at