Evening Star Newspaper, July 9, 1933, Page 13

THE SUNDAY STAR, WASHINGTON, D. C, JULY 9, 1933—PART ONE. This is the Goodyear All- Weather, which outsells any other tire in the world. Even throughout the times of stress, Goodyear bas kept faith with the public by lifting its quality steadily bigher, but today you can still buy this tire— the best tire we bave ever made — for prices starting as low as $6.40. n:pnzssmu in Prosperity, and ‘ through two Depressions it has stood the Acid Test of 1930-33 ERE is pictured a tire which needs no intro- duction to any car owner in America. You will recognize the massive, sharp-edged blocks of its sure-footed tread that has symbol- ized safety since the early days of the automobile. You will identify it as the Goodyear All-Weather —the tire that has owtsold and outserviced any other tire for more than half a generation—in war, in prosperity, and through two depressions. Even during the past three years it has topped any other tire, at any price—in sales. Let us examine what this means. First of all, it means that shrewd car owners want quality and safety more than they want false savings. It means they have clearly seen it takes more than low price to make a bargain. While hysterical competition in every field of ; | business has pounded down quality to pound down price, and when a hard-pressed public has been bombarded from every side with “bargains” —so many millions have put goodness, and safety, and honest value above price that more people have bought this one tire than any other tire in the world. WE believe there is one simple’ reason for this loyalty to Goodyear—and that is, Goodycar has kept on keeping faith with the public. A, Straight through the recent years when all tire prices were forced lower and lower by competi- tion, Goodyear has consistently raised quality bigher. The rubber in the tread has been made tougher. The non-skid life of the tread has been increased year by year. This has meant more thou- sands of miles of safety—/longer wear, greater value from the whole tire. When you ride on this tire, it tells the world you are one of the people who recognize sheer value. It evidences your judgment of safety, in choosing the only tire with All-Weather tread center-traction which puts grip where the tire contacts the road— and the genuine protection from blowouts built in every ply of the tire with the patented cord material Supertwist. It proves you're alert to the new spirit of the times which puts the most for the money above cheapness at a price—and it proves your foresight, in buying quality now while tire prices are still low. Considering how magnificently this tire has stood every acid test of value, isn’t it well to ask your- self—do you wish to, can you zfford to, buy any other tire?