Evening Star Newspaper, September 18, 1932, Page 24

THE SUNDAY STAR, WASHINGTON, D. C, SEPTEMBER 18, 1932—PART ONE. The Washington Star has led every other American Newspaper in volume of advertising each month for six months ending July 31 Total Advertising 6 mos. ending July 31, 1932 T et 569133 Tebilimerc S 00 7S | The New. Yot Tme 8,900,913 | The Chicago Tribune 7 957 (08() The reason for this is . .. Advertising in The Star pays advertisers at all times . .. even times like these, because of the following facts: —The Star has an unbrokenrecord of dominance in Washington since the Civil War —as a newspaper it has not only the confidence and respect but the affection of the local community —it is strictly an afternoon newspaper having no forenoon or noon editions and no predate Sunday edition —its circulation is confined 97% daily and 96% Sunday in the city and suburbs —a recent survey made by the A.A.A.A. shows that 97%4% of The Star’s evening circulation and 98%% of its Sunday circulation was actually found in the homes —its circulation is greater than at any time in its history. —it does not use premiums or contests to stimulate its circulation —its ownership, management and personnel are entirely of Washington —it sells its product to readers and advertisers at the lowest possible price consistent with the production of a thoroughly first-class newspaper —it is at this time selling advertising cheaper than at any time since the Great War and in fact at pre-war prices, that is, its milline rate 1s lower now than in 1914 —it has for years strictly censored all advertising and eliminated all that it felt was ob jec- tionable and modified the style of display to reasonable limits. The Evening Star The Sunday Star WASHINGTON, D. C