Evening Star Newspaper, July 13, 1932, Page 6

THE EVENING STAR. WASHINGTON, D. ¢, WisDNESDAY, JULY 13, 1932. ADVERTISEMENT. . ADVERTISEMENT, Mayornaise Newns @i PUBLISHED BY THE BEST FOODS INC. SOLD IN CRYSTALJARS : 2 1 LOVELY NEW CONTAINER NOW ON DISPLAY AT ALL LOCAL STORES! NO ADVANCE IN PRICES! When you order your next jar of Hellmann's Mayonnaise you have a de- lightful surprise in store! For this world-famous product has just stepped out in a sparkling new crystal ja i Look at the picture at the left. Notice its lovely, modern shape . . . and then instead of a grey, indistinct newspaper illustration, visualize a jar colored a golden yeilow by the mayonnaise as it shines through the glis- tening glass. Then, the blue top, like that on the former jar. And a label, refined and simplified, with the familiar Helimann blue ribbon. ¥ Of course a crystal jar like this is expensive. And you might reasonably expect a slight increase in price. But no! Your Hellmann's Mayonnaise in its new container will cost you not one penny more than the Hellmann’s you have knewn for years. Certain mayonnaise makers have recently ir.troduced inferior ingredients into their products in a frantic effort to lower prices. This we refuse to do. Hellmann's remains absolutely uncihanged and uncheapened. Insist on it! HEAR BILLY JONES AND | ERNIE HARE Monday,Wed- nesday, and Fri- day over a Coast to Coast N.B.C. hook- up. A upfnrklinz new A vl g | COMPARE YOUR s Bvate Tar. W FIGURE WITH makerfiof Hell- * LILYAN TASH- mann?;Mayonnaise. % Chrsalt rn}:iio aee ¥ MAN’S! Look at her of this paper for 4 # perfect measurements. station and time. Would you like a figure - like that? Then here's good news. Miss Tashman keeps her figure lovely and slender b%following the famous Hellmann Sienderizing Plan, Just substitute twosaladsdaily for heavy cream soups and rich desserts. You will be amazed at how the pounds drop away. Lilyan ashman has been called “‘America’s best dressed movie actress.” But she could never win that dis- tinction with a dumpy, poorly proportioned fig- ure. Follow the example of scores of other famous stage and screen, stars who are keeping them- selvesslender by thiseasy, healthful plan. Adopt it yourself today! A -t | Lilyan Tashman's Perfect Figure 7 3 % . : ; { SOCIETY WOMEN PRAISE NEW JAR! Before the new jar Height : 3 i $ was placed in the stores it was shown to many society women, artists and 5 ., 4% in. . : 2 E " i style authorities . . . people whose good. taste is respected by millions. Their i & S 3 5 ‘ ; raise was overwhelming. * The loveliest container I have ever seen.” “Now i Weight . 108 Ibs. | 2 ?put my Hellmann jar on the table.” “It'seems to make even the mayon- Neck . . 12% S % i B S # RS i naise taste better.” Such were the comments that came from all directions, .o in. 5 £ g TRUCKS LIKE THIS GUARANTEE FRESHNESS Bust . . 33in. | " Every week your grocer gets a supply.of Hellmann's Mayonnaise fresh Waist 25in. | : % from our spotless kitchens . . . twenty-four hours from thé mayonnaise e 7 A ® mixers. And that's one reason why Hellmann's is always so fresh, always i Hips . . 34in. 50 delicate in flavor. Mayonnaise that’s been standing on a shelf for three or four weeks just can’t taste as good as Hellmann's. And another thing. | Wrist. . 5% in. A 4 5 : Don’t be misled by all these hargainvf)riced mayonnaises. Many of them g i H . = haverecently been cheapened by the addition of inferior ingredients...and Thighs . 20 in. i ; : ; thus allow a lower price. It’s easy | Calf 12§ # : to make a cheaper mayonnaise, jisetiie o e 1 : 2 But wefeel that most women would I P i 3 rather pay a cent or two more for SO b § ihe best. So we've flatly refused ‘0 cheapen Hellmann's. JEAN ARTHUR, TOO Another famous movie actress who trusts the Hellmann Slenderizing Plan to keep ravishingly slender is Jean Arthur. Two delicious inex- ensive salads daily covered with ellmann’s Mayonnaise.That'sthe secret for slenderness and health!