Evening Star Newspaper, March 14, 1932, Page 28

You know DeL MONTE quality — DEL MONTE convenience — % THE EVENING STAR, WASHINGTON, D. €. MONDAY, MARCH 14, 1932. BUT DO YOU KNOW ABOUT THIS SPECIAL SAFEGUARD? DEL MONTE “vitamin- Brings you fruits and vegetables picked at the moment of finest flavor and highest vitamin content —protected from vitamin deterioration after picking —guarded against vitamin loss during cooking See how much this guarantee means to you and your family Several weeks ago, DEL MONTE announced an cxtra safeguard for your everyday meals —DgL MONTE “vitamin-protected” Foods. The quick response to this news shows how much women have been thinking along these very same lines and how essential they consider this guarantee. Many questions have been asked us. To make clear the real im- portance of DEL MONTE “vitamin-protec- tion” we answer some of them here. Question: Are vitamins really necessary? Answer: Yes, probably more so than any other part of our diet. Of course, we must first have the body and energy building elements—proteins, fats and carbohy- drates. Our meals also need bulk and mineral salts. But without vitamins, we can’t use or assimilate these food elements. You might call vitamins the vital spark that keeps the human engine running smoothly. Question: Are DEL MONTE Foods as rich in vitamins as raw foods cooked at home? Answer: Yes, richer. The reason is that oxygen at- tacks vitamins, just as it does flavor. When you cook raw fraits or vegetables yourself, you cannot possibly exclude AND NOW-AT THE Foods are cooked, the air is drawn from the can and the can is sealed. This effectively prevents most of the vita- min loss which occurs in ordinary home cooking. Question: Then aren’t all canned foods about the same in vitamin content? Answer: Decidedly not! Studies by a great Mid- Western University have even shown variations in vita- min content as high as 100% between different brands of the same canned food. Question: Why is such a difference pos- sible? Answer: For several reasons. Feeding tests indicate that fruits and vegetables have their highest vitamin con- tent when they reach the point of finest flavor. If they are not picked at just this moment, you lose some of their vi- tamin efficiency. In addition, fruits and vegetables start to lose vitamins as soon as they are picked. If they are not cooked or canned promptly, again you miss some of their vitamin values. Hereare just two of the reasons why many foods do not have all the vitamins they should, whether you buy them canned or raw. Question: Why is DEL MONTE able to offer special “‘vitamin-protection’'? Answer: First, because DEL MONTE is so exacting in its insistence on the finest fresh products—even to grow- LOWEST PRICES IN YEARS If you have been shopping for price lately—not the brand you would really like to have—try get- ting only DEL MONTE Foods during the next few months. See how little it costs you—and what a fecling of security it gives you whenever you buy. And remember —the added enjoyment of DL MonTE Quality was never greater! ing many of them right on its own farms and ranches. Vegetables selected for DEL MONTE must be at the peak of garden freshness — fruits, fully tree-ripened. Second, because DEL MONTE’s canneries reach right into the world’s finest food producing districts. No time is lost between picking and canning. To secure only vitamin-rich foods and to protect them against deterioration calls for far greater cate, far grearer speed, far greater resources than just to “put them in a can”. Exactly the same methods and advantages which have established the uniformity and fine flavor of Der MonTE Foods make DEL MONTE “vitamin-protection” possible. Question: Are all DEL MONTE Foods “vitamin-protected 2 Answer: Yes—all Der MONTE Fruits and Vegetables in which vitamins are naturally present are “vitamin-pro- tected”. Just see that you get the familiar red and green label you know so well. Nothing else to look for. As the guardian of your family’s health, the proper selection of what they eat is one of the greatest contributions you can make to their happiness and well-being. ‘Why risk any uncertainty? Why take any chances with guesswork? The wide DEL MonNTeE line of foods includes almost every one of the fruit, vegetable and fish products you serve most often. By insisting on DEL MONTE when you buy any one of them, you know you are always getting the best. You know that you are doing everything in your power to make sure of the health-promoting values these important foods should have. Don'’t miss this safeguard! Say DEL MONTE! For many different reasons! But none more important to you than DEL MONTE “vitamin- protection” and what it stands for. protected” FOODS! QUICK FACTS ABOUT VITAMINS —why they are important in your diet and some of their common food sources, “'vita- min-protected”’ under the DEL MONTE label. The term “vitamins™ designates a group of substances distinct in thelr function from proteins, carbohydrates, fats and mineral sales. They'have no food vatue in themselves, they do not in themselves sup- ply energy ot build tissue. Yet they are absolutely essential for growth and health. Without them, our bodies cannot propetly assimilate or wse the foods we eat. Vitamins are the “vital spark” which keeps the buman engine running smoothly. Following are some of the common food sources of the vitamins most important in your diet. All of them are available under the Dz Monrs Iabel. Check this list now. Or better yet, clip it for your kicchen files and keep it for a guide in menu planning. VITAMIN A Aids grownh; srength- ens resistance to colds and similar infections. Shown by food antbor- ities to be present in: VITAMIN B* Promotes nerve beaish and aids ap- pesite. Shown by foed antborities to be present in: Pineapple Prunes Raisi Peaches Sweet Potatoes Peas Tomatoes ‘Tomato Juice *Vicamia B is peobably more affecred by best tham the other vimmins. Ds MoNTE methods of selection and proc- e3s reduce this loss to 2 minimum. VITAMIN D— Aids bone growth; prevents rickess. Especially important in child foed- ing. Particularly good sources of this vitamin are: DEL MONTE Canned Fish, Salmon, Sardines and Tuna.