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of Sales, Deonstrating the Bu " .\ 5 Exceptionally Smart Ones, Worth $15, Brought to You at Stunning Examples of Lilienthal Value-Giving! The Coats —including the dashing double-breasted model shown, emphasize the military theme: Every day in the year you enjoy the benefits of our affiliation with the great buying' organization of Felix Lilienthal & Co.—because when more than fifty department stores (independently operated) get to- gether with their combined purchasing power of over ONE HUNDRED MILLION DOLLARS, they rep- resent a real force in the buying market and can obvi- ously buy for less than any of the stores, individually, could do. Consequently they can sell for less! But during Lilienthal Week, we feature sale offerings of even greater significance than ever, Here, on this page and the three that follow, you will find many of these extraordinary “buys”—the marvelous results of many weeks of preparation. And all just in time to help you with your Easter preparations. Use Your Charge Account —to take advantage of these sensational offerings. No in- terest, extras or service charges. Marion Gage, Personal Shopper —Will fill phone orders wherever possible. Ph. NAt'l 5220. Four Pages Today—See Other 3 Pages for Additional Lillienthal Sale News Easter Dresse At Prices Made Possible Only e by Organized Buying Power! S 4.95 All-Silk Crepes! New Prints! Pastel Ratines! Combinations! Red-white-and-blue frocks in many versions. Many clever two-piece styles (m_:te the model sketched with its gay striped top that ties in front). Suspen- In rows of metal buttons, patch pockets, wide revers, capes, etc. And ever so many of them go in for silk scarfs or self-throws, and in- teresting sleeve treatments. (Note the tiered effect on the coat sketched). Good looking ribbed, nubbed and novelty woolens—in con- tinental blue, navy, colonial red, green, beige or black. Sizes 12 to 20; 38 to 44 The Suits —include the charming model sketched: A smart, new green nubbed woolen with soft fur cuffs and diagonal front. And among the other styles are continental blue, beige, navy and colonial red suits—with silk scarfs, self- throws, military capes, metal buttons, etc. New ribbed and diagonal weaves as well as the pebbly woolens—with the jackets nicely lined and the skirts cut in“the newest ways. Sizes 14 to 20; 38 to 42 Another Group! $25 Coats and Suits Collarless, scarf and cravat Sizes 14 to 4 der frocks. Boleros, sashes, high waist- lines—new gypsy fashions. Dainty Sunday nite frocks with capelets, bead- ing or embroidery. Pretty lingerie touches. Practical navy blue georgette frocks. Lovely Spring prints. Black, beige, Continental blue, Colonial red, new greens, etc. Misses’ Sizes 14 to 20— Half Sizes 1415 to 26, Women's Sizes 38 to 44— Extra Sizes 46 to 50. Bargains Here, Too! Crepe Dresses $2.95 Polka dots, florals, plaids, plain colors, smart, plain and print combinations. All gay and Springlike and new. Long or short sleeves, tailored and dressy styles. Sizes 14 to 44. Second Floor—Charge Accounts Invited. Thousands of Thrilling Pieces! Easter Jewelry Lot One 50c Values Lot Two $1 Values Necklaces! Bracelets! Earrings! Clips, Ete! Beautiful necklaces, earrings, bracelets, brooches, pendants, clips, etc. Metal, composition, novelty, pearl and crystal effects—NEW in color and style. Main Floor.—Charge Accounts Invited. Necklaces! Bracelets! Earrings! Brooches! In Clever New Styles styles. Military details. New- est woolens and colors. Sizes 12 to 20 and 38 to 46. Goldenberg's—Becond Floor. Lilienthal Week Brings the Loveliest $1.35 f . Perfect Quality! Dull Twist! Picot Tops! French Heels!, Wonderful “buys” as you can see from the above details! Full-fash- ioned with French heels, sandal soles and plaited feet. , Matin, Smoketone, Allegresse, Fawn Brown, Gun Metal and other im- portant shades. $1.50 and $1.95 Lace and Mesh Hose Full-fashioned me- dium mesh and dainty lace hose with picot C tops, French heels and sandal feet. Newest shades. 39c Chardonize Kiddies' and Misses’ Hose 29¢ Anklets Seamed back, New lot of {lnhio'n)-lm%rked ankletshin 1 ose, chardon- ( : C ize-to-the - top. smart colors Slight irregulars and patterns. Goldenbers’s—Main Floor. Charge Accounts Invited. Another Lilienthal Achievement! Regular 69¢, 79¢ & $1.00 Your Easter Gloves—Lilienthal Priced! Gloves $1.19 You'll find smartly styled costume and cuff gloves of smooth glace kid at this amazing low price—as well as the Eopular pull-on style of lightweight capeskin. Both are ex- ceptional values and both come in smart shades to harmonize with your Easter ensemble. Kiddies’ 69¢ Gloves Washable chamoiseude C gloves in one- clasp and novelty cuff styles. Mode, beaver, tan. Sizes 2 to 7. Capeskin Smart New Styles at Main Floor.—Charge Accounts Invited. Both Fashion and Value-Interest Here! 69c Eyelet Batistes Sailors! Side Rolls! Turbans! 'Rayon Undies| 39c- Pajamas! Chemise! Nightgowns! c Bloomers! Panties! Vests! Stepins! These beautiful quality run-resisting rayon garments (note the wide variety!) are an out- standing purchase of the Lilienthal Sale. Even pajamas with tie-backs and flared legs included —but they'll sell in a hurry, so be early! Girls’, Misses’ and Women’s $1.00 Rayon Pajamas Perfects and Irregulars 69c Two-piece tuck-in pa- jamas, in contrasting col- ors; in sizes 4 to 16 years. One-piece floppy-legged pa- jemas in women’s and misses’ sizes 16 and 17. Kiddies’ 59¢ Rayon Undies Built-up shoulder combipations with droj #nd bloom- er leg: al ties, bloomers and vests. 4to 14 years..... 27C idenbers’s — Mal oor. Ch te Accounts 30 and 36 inches wide—for dainty warm-weather frocks or for the season's important “lingerie” touches. Red, navy,. brown. and pretty pastel shades. Women’s 69c New Jersey Blousettes Smart new Spring models in 39C pastel shades and Sizes 34 two-tone effec to 40. - Main Floor—Charge Accounts Invited. Women'’s 50c Linen Handkerchiefs ey colored fagotted edges. Men's Handkerchiefs Charmeuse Braid! Rosello Braid! Crystalline! Sharkskins! Rare Buys in the Lilienthal Chiffon Hose | $1.95 Glace Kid & | Sale of Toiletries! 6c 50c Compacts Delightful “Buys” at Charming single compacts—in many shapes and ‘ : styles, including designs. enameled modernistic Mirror, powder and puff. 75¢ Noxzema Cream, the boudoir size jar of this pop- ular medicated heal- ing and beautifying — 45c $1 Tre Jur Body Powder, in attractive package 3 3C with puff . 5 10c Palmolive So. 5 cakes for. .29c $1 Purity S s, perfect quality in the usual two-quart size . e 29C 25¢ Tre Jur Tale, ceptionally under- priced 75¢ Bath ored enamel finish; with long detachable han- Main Floor—Charge Accounts Invited. Curved Brims! Up-in-Back Brims! Watteau Brims! & $5 Easter Hats Sent by the Lilienthal Buying Office—These Spring Bags =i 8769 Newest $1.95 and $2 Goldenberg’s “36” Kinds—for Easter Complexion Soap Regularly 10c Cake 8=35¢ Our popular Prench milled soap that lathers freely in hard as well as soft water, Violet, bouquet, rose or jas- mine, in corresponding shades. With such a smart assortment you can choose your bag to match your shoes, your frock or your coat, in material as well as color! Backstraps, envelopes, top handles and many zipper styles—about 50 models in all! Beige, Blue, Green, Red, Tan, Black, Two-T one Styles Goldenbers’s—Main Floor. Charge Accounts Invited. Mail and Phone Orders Filled by Marion Gage NAtional 5220 $1.29 & $1.59 Silk Scarfs All New Styles— And All Perfect! FoRWARD MARCH \ ‘\ Special No. 1 For Monday Only! No French crepes Mail or Phone Orders and flat crepes— in the gayest of hand - painted and hand-block- printed designs— that will add o much to Spring suits and coats. Tubular, Single and Triangular Styles Sweaters . ?" $1 and $§1.29 Values Adorable short-sleeved slip-overs—in the popular crew or V neck styles. Loose, lacy $1 and $1.49 Large Chiffon Scarfs As airy as a Spring day! Double width, c rfect qual- ty . . . hand-painted in the loveliest of designs. $1 to $1.49 Spring 10 for 49c¢ Plain white pongee, lawn and colored woven border handkerchiefs. Boys’ Sc 'Kerchiefs 6 for 19¢ Plain white or with colored wove horders. Goldenbers's—Main Floor, Rough Straws! Smart Sisols! Panamalacs! A brilliant array of new straws, irresistibly priced—and oh, what a heap of STYLE! Ranging from sophislglcazed tur- bans to youthful, sweeping brims. Showing every charming new trim; veils, flowers, quills, ribbons or bright pins. Offer- ing every shade from smart black to brilliant red—and head- sizes from 21'; to 24 inches. Second Floor—Charge Aceounts Invited. Free Parking Space Opposite 8th St. Entrance Neckwear Beautiful 49C Samples at Collars -and -cuffs, panels, jabots, vestees, and sweetheart ‘Tl':v n“ Trf.mmdl:\qu selection in silk creme, lace, pique, georgette or Mnen-'flh-xfllh-lmemtglm (very smart!). Goldenbers's—Main Floor. weave gives them a smart hand-knit look. Gay two-tone colorings: Continental blue and colonial red; copen and white, jade and white, yellow and orange, etc. Sizes 7 to 14 years. Third Floor.—Charge Aceounts Invited.