Evening Star Newspaper, February 29, 1932, Page 10

And to be sure of THE EVENING STAR, WASHINGTON, D, €, MONDAY. FEBRUARY 29, 1932. The vitamins most important in your diet and some of their common food sources, “'vitamin-protected’’ under the DEL MONTE label VITAMIN A Aids growth; strengthens resistance to colds and similar infections. Showa by food authotities to be presentin: Carrots Cherries Prunes Pumpkin Salmon Peas Sauerkraut Spinach Strawberries String Beans Sweet Potatoes Tomatoes Tomato Juice VITAMIN B* Promotes nerve health and aids appetite. Shown by food authorities to be present in: Apples Asparagus Asparagus Beets Carrots Corn Cherries Corn SR Grapefruit Lima Beans Pears Peaches Peas Pineapple Prunes Raisins Salmon Sauerkraut Spinach Strawberries String Beans Sweet Potatoes VITAMIN C Prevents scurvy; most easily destroyed of all vitamins. Shown by food authorities to be present in: Apples Carrots Grapefruit Lima Beans Peaches Pineapple Pumpkin Raspberries Sauerkraut Spinach Strawberries String Beans Sweet Potatoes Tomatoes ‘Tomato Juice + Tomatoes ‘Tomato Juice VITAMIN D Aids bone growth; pre- vents rickets. Especially important in child feed- ing. Particularly good sources of this vitamin are: DL MONTE Canned Fish, Salmon, Sardines and Tuna. —a safeguard of tremendous importance to you and your family! Read what DEL MONTE “vitamin-protection is—why it is so essential, especially at this season At the top of this page is the most important list of foods Der MonTE has ever printed. Each of these foods—in its finest raw state—has one or more of the vitamins so essential in modern diets. Each of them should contribute to the health and welfare of your family. But remember this—you can’t take vitamins for granted! For vitamins are casily lost! They are as clusive as flavor itself. No matter how fine the food to start —these health-promoting elements may not reach your table. Because of this fact, De. MonTE offers you a new landmark in food values—DeL MonTe “vita- min-protected” Foods. A safeguard, based on the greatest care and the most unusual precautions the canning industry has ever known. An assurance that makes it even more worth while to insist on this quality brand. How DEL MONTE methods protect vitamins Oxygen is the foe of vitamins, just as it is of flavor. When you cook raw foods at home, even in a cov- ered container, the oxygen of air is always present. Certain vitamins are lost.* Before Der. Monte Fruits and Vegetables are cooked, the air is drawn or exhausted from the can. The can is sealed air-tight. It has been scientifically established that such methods, impossible in your own kitchen, effectively prevent most of the vitamin loss which occurs in cooking at home.™* But there are still other dangers of vitamin loss just as important to guard against—and even more diffi- cult to overcome. Experiments have shown, for instance, that vita- min values may vary as much as 1009, between dif- ferent brands of the same canned product. What makes this difference? Here are some of the conclusions drawn from actual feeding tests: First—The vitamin content of fruits is highest at the point of peréect ripeness. The vitamin content of vegetables is highest while these foods are young and tender. Unless fruits and vegetables are harvested at just these points, it is impossible to be sure of all the health-promoting valucs these foods should have.* *Vitamin B is probably more affected by heat than the other vitamins. Del Monte methods of selection and process reduce this loss to & minimum. getting the biggest value of all Copyright 1932, California Packing Corporation Second—Fruits and vegetables start to lose vitamins as soon as they are picked. Even the matter of hours between harvesting and canning therefore makes a difference in vitamin content. Speed in canning is essential. As you can see, the requirements of “vitamin- protection” are therefore far more exacting than the requirements of ordinary canning. “Vitamin-pro- tection” calls for extraordinary skill at every single step in the canning process—the greatest watchful- careless handling after picking has been eliminated as far as skill and care can go. Why not be sure? After a winter of heavy meals, fruits and vegetables are especially important in every diet. The list above shows only a few of the many tempt- ing foods DeL MonTE offers your table. Check it over carefully—better yet, clip it and keep it in your kit- chen file. And remember, too—a/! Der MonTe Foods ness, the most careful inspec- tion—as well as resources such asare enjoyed by few canners. That is why De. MonTE is also able to promise this safeguard. With an organiza- tion built to bring you the finest flavor, with its long years of experience and its trained personnel, with almost 120 can- neries, packing establishments, ranches and farms in the world’s best producing dis- tricts, DEL MonTE offers you special assurance of “vitamin- protection” before each prod- uct is picked—special assurance that vitamin loss from slow or = QUICK FACTS ABOUT VITAMINS and their importance in your diet The term “vitamins” designates a group of sub- stances distinct in their function from proteins, car- bohydrates, fats and mineral salts. They have no food value in themselves, they do not in themselves supply energy or build tissue. Yet they are absolutely e$sential for growth and health. Without them, our bodies cannot properlyassimilate or use the foods we eat. ‘While vitamins are widely distributed by Nature —thatis, in properly matured, perfectly fresh natural (raw) foods—they are not always present, in full strength, in these same foods as they reach your table. Premature harvesting, storage or transportation over long distances to market, and cooking in the pres- ence of air (as on your kitchen stove), all impair the vitamin content of foods. The two best ways of making sure that your diet contains an adequate supply of vitamins are: 1. Eat a wide variety of fruits, vegetbles, fish, milk and other foods known to be good vitamin sources; 2. Assure yourself that every possible and practi- al precaution has been taken to bring these foods to your table “viamin-protected”. in which vitamins are natur- ally present are “vitamin-pro- tected”. No new mark to look for—just the familiar red DEL Monre shield youknowsowell. Equally important, this safe- guard costs you nothing extral Der Monte Foods are ex- tremely low in price for the quality they bring you. Ask for Der Monte Foods by name. Serve them often—and be sure of maximum value, whenever you buy! *Biochem. J,, 17, 410 (1923). *Ind. Eng. Chem., 20, 202 (1928). *Ind. Eng. Chem., 23, 1064 (1931). *J. Agr. Research, 41, 51 (1930). *“The Vitamins", Sherman & Smith, P 195 (1931).